4 new ways to engage your sales force
Sales and Marketing Management
MARCH 8, 2018
That said, it’s more than just having a challenging job, it’s also about improving selling skills that reps need to succeed. “To Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm in revamping its sales incentive trips. 4: Define and Defend. “But Applying the 4-Drive Model.
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