Marketing Pharmaceuticals Sales Management 
Steven Rosen
MARCH 23, 2021
3 Steps to Flawless Sales Execution. The pharmaceutical industry has been far less impacted by the pandemic than most other industries. With modest single-digit declines in sales, the sector has fared relatively well. These are questions that senior management needs to carefully consider before sending their reps into the field.
SalesFuel
NOVEMBER 3, 2024
Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.
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Steven Rosen
AUGUST 11, 2017
Many companies have highly sophisticated rigorous marketing processes, resulting in strong brand plans and marketing strategies. Even with brilliant marketing strategies and a solid management team, many companies miss their sales objectives. He has a proven track record of delivering stellar sales results.
Steven Rosen
MARCH 4, 2011
The Pharmaceutical Industry has undergone enormous cha nge. The number of sales reps has declined significantly over the last 4 years. Declining sales has not only forced the industry to reduce the number of sales reps calling on physicians but has also created the need to better focus on customer needs. The survey says….
Allego
JANUARY 9, 2025
A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. In this high-stakes environment, companies that prioritize sales certifications gain more than an edgethey set the standard. Why are sales certifications so critical now?
SBI
OCTOBER 23, 2012
I recently read 52 Sales Management Tips – The Sales Manager’s Success Guide by Steven Rosen. Written for sales managers and small business owners, this is a guide every sales leader will benefit from. It’s packed with excellent tips and ideas to help you take your sales force to the next level.
Sales and Marketing Management
JULY 26, 2017
With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? “We Paul Nolan is editor of Sales & Marketing Management.
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