Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Steven Rosen

AUGUST 11, 2017

Many companies have highly sophisticated rigorous marketing processes, resulting in strong brand plans and marketing strategies. Even with brilliant marketing strategies and a solid management team, many companies miss their sales objectives. Successful strategy execution is the key to crushing sales numbers.

Strategy 197

Strategy Pharmaceuticals Face-to-face eBook 197

Sales and Marketing Management

MARCH 8, 2018

Author: Tim Houlihan Is HR telling you your millennial sales reps don’t like their incentive plans? Furthermore, it’s been successfully tested on some of the world’s largest sales forces. Kurt Nelson, president of the Lantern Group, a sales incentive and communication consultancy, has modified the 4-Drive Model for sales.

Incentive 198

Incentive Incentives Lead Rank Pharmaceuticals 198

Sales Training Connection

APRIL 14, 2013

And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. ©2012 Sales Horizons, LLC.

Health Care 112

Health Care Pharmaceuticals Journal Demographics 112

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Decision Maker 122

Decision Maker Pharmaceuticals Salary Travel 122

Sales Training Connection

JANUARY 27, 2012

Pharma - new challenge, new sales strategy, new sales training. We’ve been in the consultative sales training business for more than 30 years. Over the last dozen or so years, we specialized in sales training for the health care market. In which segment of the health care market did we have zero clients?

Pharmaceuticals 94

Pharmaceuticals Training Strategy Health Care 94

Allego

DECEMBER 3, 2024

Sales enablement professionals, get ready—2025 is shaping up to be an exciting year for sales enablement conferences. In fact, 73% of CMOs agree that well-executed events remain a critical part of their overall marketing strategy, Forrester reports in its Global State of B2B Events, 2024.

Conference 62

Conference Sales Enablement Biotechnology Hiring 62

Mindtickle

AUGUST 28, 2023

The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. With those unique circumstances in mind, the importance of effective sales training cannot be overstated.

Pharmaceuticals 52

Pharmaceuticals Training Collateral Face-to-face 52

Awarathon

MARCH 12, 2025

In the fast-evolving pharmaceutical landscape, effective communication with HCPs is crucial for driving prescription intent and fostering long-term relationships. Sales coaching for pharma is no longer limited to traditional training methods; the integration of AI-driven roleplay solutions is transforming how MRs refine their sales pitches.

Pharmaceuticals 52

Pharmaceuticals Face-to-face Coaching Maximizer 52

Sales and Marketing Management

MARCH 7, 2018

Author: Tim Houlihan Kurt Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm that needed to revamp their sales incentive trips. However, word on the street is the sales force is getting aligned behind the new trips, engaging in the team aspects of the rewards and setting their sites on the new awards.

Pharmaceuticals 174

Pharmaceuticals Incentives Incentive Motivation 174

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? “We One company that has recently expanded into new markets, including the U.S.,

Incentive 209

Incentive Incentives Retail Loyalty 209

Sales Training Connection

JULY 8, 2013

Pharma sales. Pharma sales reps in the U.S. If you observed the world of Pharma sales in a rear view mirror, growth was the name of the game. Today, Pharma sales forces are being downsized. There are a number of reasons why these companies are reducing the size of their sales forces. ©2013 Sales Momentum ® LLC.

Pharmaceuticals 98

Pharmaceuticals Health Care Face-to-face Journal 98

Sales and Marketing Management

JULY 19, 2018

Author: Erroin Martin, Vice President of Sales at Conversica “These are the new leads. If you’re in sales then you have likely seen “Glengarry Glen Ross.” Alec Baldwin’s iconic turn as a fire-breathing sales manager delivers the most anti-motivating motivational sales speech in movie history. And why is that?

Sales Qualified Lead 185

Sales Qualified Lead Lead Rank Lead Scoring Leads 185

Sales Training Connection

APRIL 30, 2014

MedTech Sales. The question at hand is what is the right “go to market” strategy in order to capture significant market share as an uncertain future unfolds. Interested in MedTech sales? Download our new whitepaper – Getting MedTech Sales Strategy Right. ©2014 Sales Momentum LLC.

Pharmaceuticals 102

Pharmaceuticals Health Care Maximizer Study 102

Bernadette McClelland

JANUARY 28, 2018

. ‘Adelaide-based artificial intelligence software vendor Complexica secured a software deployment contract with pharmaceutical company Pfizer Australia’ and launched the artificial intelligence engine, Larry, the Digital Analyst. 1. ‘ Will I stay or will I go? 1. ‘ Will I stay or will I go?’

Pharmaceuticals 223

Pharmaceuticals Sales Leadership Lead Rank Software 223

Sales Training Connection

FEBRUARY 24, 2014

Medtech sales. ” The BCG report goes on to suggest that MedTech companies must also invest in reinventing their sales team to reflect the shifts in the buying process. Sales Process. All sales, to all buyers, will be viewed through an economic lens. . BCG suggests changes will be required throughout the value chain.

Health Care 108

Health Care Pharmaceuticals Margin Report 108

Allego

MARCH 20, 2025

In industries like pharmaceuticals, medical devices, and financial services, sales teams must do more than just train. They need sales certification to ensure compliance, consistency, and credibility. A strong sales certification program ensures they are prepared. How will certification impact sales performance?

Retention 62

Retention Analytics Video eBook 62

SalesFuel

APRIL 4, 2025

New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. You can boost sales from your accounts by recommending the right ad campaigns in the right formats. Analysts points to the looming trade war which will pressure marketing budgets. They project a 7.4% That may be true.

Advertising 59

Advertising Advertising Forecasting Account 59

Awarathon

APRIL 30, 2024

In today’s competitive Pharma landscape, the significance of AI in transforming sales training cannot be overstated. AI-driven solutions empower sales teams with predictive analytics for informed decision-making and enhance customer engagement by analyzing behavior and preferences.

Pharmaceuticals 52

Pharmaceuticals Industry Training Ideal Customer Profile 52

Sales Training Connection

APRIL 25, 2014

MedTech sales. Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. But what are some of the new specific skill sets that will define the superior sales team? ©2014 Sales Horizons, LLC.

Guarantee 95

Guarantee Health Care Pharmaceuticals Margin 95

DiscoverOrg Sales

JUNE 6, 2017

The debate within sales right now is whether cold-calling works. As a Senior Sales Development Representative (Sr. Hyper-personalized cold emails are a main tenant of account-based sales development (ABSD), but they’re not appropriate all the time. When is cold email appropriate? When can’t get your target on the phone.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

OCTOBER 31, 2019

So you missed your sales quota last quarter. When people fail to meet their sales quota, I can almost always point to one of three reasons: An unhealthy sales pipeline Poor messaging Selling to a single point of failure. Problem #1: You have an unhealthy sales pipeline. How long is your average sales cycle?

Quota 178

Quota Decision Maker Segment Hiring 178

Allego

FEBRUARY 9, 2021

We’re proud to welcome Fannie Mae , Johnson Health Tech , and Recordati Rare Diseases as new customers of our market-leading sales learning and enablement platform. Prior to using Allego, It became clear we needed to modernize our sales enablement strategy. Virtual Selling Success.

Pharmaceuticals 62

Pharmaceuticals Scale Sales Enablement Distribution 62

Increase Sales

FEBRUARY 8, 2012

Some days business marketing seems exciting and ripe with opportunity. Take the thrilling wonderland of social media marketing, for example. In this post we’ll share some of the secrets of good content marketers. What are they doing that leads to new clients and closed sales? Push marketing is over. But it works.

Social Media 107

Social Media Marketing Referrals Facebook 107

OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. Tactics may have changed, but for the most part these sales teams still run on a commission or quota based metric determined by well-planned territories. On the other hand, there is the issue of actually shifting organizational values and goals.

Pharmaceuticals 40

Pharmaceuticals Compensation Incentive Incentives 40

OpenSymmetry

JULY 20, 2016

Sales in the pharmaceutical industry has been a rigid and consistent business. Tactics may have changed, but for the most part these sales teams still run on a commission or quota based metric determined by well-planned territories. On the other hand, there is the issue of actually shifting organizational values and goals.

Pharmaceuticals 40

Pharmaceuticals Compensation Incentive Incentives 40

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

Guidelines 182

Guidelines ACT Campaigns Pharmaceuticals 182

Alice Heiman

MARCH 31, 2022

Personalized medicine—designing custom therapeutics for each patient to cure diseases like cancer—is a whole new terrain in the pharmaceuticals industry. In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals.

Biotechnology 87

Biotechnology Pharmaceuticals Scale Marketing 87

Sales Training Connection

APRIL 2, 2014

Transformation changes affecting medical sales. In times of transformational market change there are new winners and losers. If you are a Medtech company, a piece of the puzzle for being among the winners is making the investment in your sales team commensurate with the need for change and the opportunity to benefit.

Health Care 96

Health Care Pharmaceuticals Customer Trends 96

Hubspot Sales

JUNE 29, 2020

While there are some common techniques that are used and adopted by successful salespeople, there is truly no one-size-fits-all approach to mastering sales. Take a moment to reflect on your sales process, and some of the recent deals you’ve closed. Textbook Sales. Has each deal followed the same steps? That’s highly unlikely.

Examples 109

Examples Pharmaceuticals Education Competition 109

Partners in Excellence

OCTOBER 5, 2021

If my various inboxes are any indicator, the majority of sales and marketing people do no targeting other than, “Do we have an email? We aren’t a healthcare company and don’t buy medical devices/pharmaceutical products. A phone number? A LinkedIn ID? We don’t buy industrial machinery.

Ideal Customer Profile 138

Ideal Customer Profile Customer Pharmaceuticals Microsoft 138

Hubspot Sales

JANUARY 15, 2020

The most successful reps know that sales isn’t about them — it’s about the prospect. To learn how your business can stop losing sales at the final mile, please send me a message at johndoe@gmail.com or give me a call at 904-867-5309. Through my work with CMD, I’ve seen clients and companies: Decrease monthly marketing spend by 15%.

LinkedIn 126

LinkedIn Ideal Customer Profile Pharmaceuticals Retail 126

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. Meeting people face-to-face was a valuable experience.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

No More Cold Calling

OCTOBER 13, 2016

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Sales and Marketing Management

MARCH 7, 2018

Author: Tim Houlihan Kurt Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm that needed to revamp their sales incentive trips. However, word on the street is the sales force is getting aligned behind the new trips, engaging in the team aspects of the rewards and setting their sites on the new awards.

Pharmaceuticals 120

Pharmaceuticals Incentives Incentive Motivation 120

SBI

OCTOBER 23, 2012

I recently read 52 Sales Management Tips – The Sales Manager’s Success Guide by Steven Rosen. Written for sales managers and small business owners, this is a guide every sales leader will benefit from. It’s packed with excellent tips and ideas to help you take your sales force to the next level. The Take-Away.

Sales Management 101

Sales Management Hiring Pharmaceuticals Scale 101

Sales Training Connection

AUGUST 27, 2014

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Key Account Managers (KAMs) in Medical Device Sales . Some Sales 2.0

Health Care 82

Health Care Pharmaceuticals Territories Selling Skills 82