Sales and Marketing Management

DECEMBER 8, 2019

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. That source of truth is a great tool for achieving transparency in Salesforce.

Oracle 113

Oracle Scale SalesForce Incentives 113

Sales Hacker

JANUARY 21, 2019

He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. We’re going to market in about a month. At Pendo, Bill oversees all revenue-bearing aspects of the business, including the sales, customer success, and professional services organizations. We have about sixteen customers.

Scale 18

Scale Marketo Hiring PeopleSoft 18

Mereo

FEBRUARY 14, 2019

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation Targets 44

Demand Generation Targets Demand Generation Lead Rank Sales Qualified Lead 44

Sales Hacker

SEPTEMBER 30, 2019

Because they already have tools in place, they have people in place, they have processes in place. I came into Oracle via the PeopleSoft acquisition where I was a sales engineer. So managing the business development team, managing the technical implementation resources, executing a go to market strategy. Walk us through that.

Oracle 60

Oracle Hiring Engineering PeopleSoft 60

Sales Hacker

JANUARY 28, 2025

Kraig also led marketing as the CMO of Salesforce during very formative years of the company’s history. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And we’re about seven years into. Into qualified.

SalesForce 103

SalesForce Hiring Siebel Lead Rank 103