4 Keys to Exceeding the Expectations of the Evolving Customer
Sales and Marketing Management
DECEMBER 8, 2019
With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed. Why is this important?
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