Sales and Marketing Management

DECEMBER 8, 2019

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

SalesLoft

APRIL 8, 2016

MuleSoft faced a familiar problem – they had a solid product and were looking to disrupt legacy vendors by moving up-market to the enterprise. We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft.

PeopleSoft 52

PeopleSoft Siebel Hiring Lead Rank 52

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was my foundation for success in selling and going to market. Show Introduction [00:00].

Oracle 109

Oracle Scale SalesForce Incentive 109