Sales and Marketing Management
DECEMBER 8, 2019
With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.
Partners in Excellence
APRIL 5, 2024
I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. Having been the VP International Marketing for a couple of years, my boss at the time told me “It is time you had a real job” and gave me my first sales management role. I remember my first $1m deal – at PeopleSoft in probably the year 2001.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Hacker
OCTOBER 30, 2018
She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.
SalesLoft
APRIL 8, 2016
MuleSoft faced a familiar problem – they had a solid product and were looking to disrupt legacy vendors by moving up-market to the enterprise. We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft.
Sales Hacker
MARCH 30, 2021
We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was my foundation for success in selling and going to market. Show Introduction [00:00].
Mereo
FEBRUARY 14, 2019
Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.
Mereo
SEPTEMBER 1, 2022
He had already amassed more than a decade of experience in commercial leadership roles between Tatum LLC, PeopleSoft, JD Edwards, WorldChain, i2 Technologies and more. “In In September 2007, President Jay Mitchell founded Mereo with a drive to spread more value. “Wow how time flies. ABOUT MEREO.
Expert insights. Personalized for you.
254 
Let's personalize your content