Sales and Marketing Management

DECEMBER 8, 2019

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Partners in Excellence

APRIL 5, 2024

I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. Having been the VP International Marketing for a couple of years, my boss at the time told me “It is time you had a real job” and gave me my first sales management role. I remember my first $1m deal – at PeopleSoft in probably the year 2001.

PeopleSoft 139

PeopleSoft Software Software Course 139

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

SalesLoft

APRIL 8, 2016

MuleSoft faced a familiar problem – they had a solid product and were looking to disrupt legacy vendors by moving up-market to the enterprise. We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft.

PeopleSoft 52

PeopleSoft Siebel Hiring Lead Rank 52

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was my foundation for success in selling and going to market. Show Introduction [00:00].

Oracle 112

Oracle Scale SalesForce Incentive 112

Sales Hacker

JANUARY 21, 2019

He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. We’re going to market in about a month. At Pendo, Bill oversees all revenue-bearing aspects of the business, including the sales, customer success, and professional services organizations. We have about sixteen customers.

Scale 17

Scale Marketo Hiring PeopleSoft 17

Mereo

FEBRUARY 14, 2019

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation Targets 44

Demand Generation Targets Demand Generation Lead Rank Sales Qualified Lead 44