Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Scoring Lead Rank Webinar Metrics 109

HeavyHitter Sales

NOVEMBER 25, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Software 103

Software Software Strategy Hiring 103

Sales and Marketing Management

JULY 26, 2018

Compare that to 2016, when CRM penetration surged to 74 percent but goal attainment dropped to 55.8 Erik Charles is the vice president of strategic marketing with Xactly , which provides cloud-based enterprise and software services. percent, and it’s clear that data by itself is not the key to sales success.

Training 206

Training Penetration Government CRM 206

Sales and Marketing Management

MAY 31, 2020

Reevaluate Quotas to Fit the Changing Market . Businesses should look for ways to easily re-allocate quotas, based on factors such as how your customers and prospects are impacted by changes in the market. . Is top sales talent at risk of leaving if they can’t earn commissions? . Adapt Compensation Plans to Reflect Reality.

Motivation 194

Motivation Compensation Commission Incentives 194

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Hubspot Sales

MAY 28, 2019

Pricing strategies take into account many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. They’re also influenced by external factors like consumer demand, competitor pricing, and overall market and economic trends. Competition-Based Pricing Strategy.

Strategy 143

Strategy Penetration Hubspot Buyer Persona 143

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy. Paid Search Advertising.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Hubspot Sales

APRIL 26, 2019

For example, if you sold a software tool to create video content for their company, you could position the product as an easier way to author and share the videos (something they're doing today that takes more time). Are you offering a premium product that has more perceived quality than competitors in the market? Penetration Pricing.

Top of Funnel 136

Top of Funnel Retail Penetration Margin 136

Partners in Excellence

MARCH 4, 2025

I firmly believe it’s our “God-given right” to 100% share of customer (account) and 100% share of market! We present an offering to the market that needs no selling, customers are compelled to buy because of the capabilities the products offer them, as individuals or small work groups. How do you grow?

Segment 80

Segment Automotive SAP Penetration 80

Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 3. Penetrate new markets. And new markets.

Data 177

Data Eloqua Buyer Persona Demographics 177

Hubspot Sales

JANUARY 9, 2018

Market conditions. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. This section of your sales plan can also change dramatically over time as your solution and strategy evolves and you find product-market fit. Marketing budget?

Buyer Persona 145

Buyer Persona Referrals Commission How To 145

HeavyHitter Sales

NOVEMBER 5, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Marketing 113

Marketing Lead Scoring Lead Rank Sales Cycle 113

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Just make sure you pick something fun (and usable) for your swag gift.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Hubspot Sales

DECEMBER 9, 2020

To understand how well your company is positioned for growth, you need insight into your company’s ability to sell to new and existing customers in your product market — that's where sales potential comes in. Sales potential can be confused for market potential, however, it is important to understand the difference between the two.

Sales Forecasts 137

Sales Forecasts Forecasting Demographics Penetration 137

Allego

FEBRUARY 11, 2025

The right training ensures that sales reps understand their buyers, articulate value clearly, and adapt to fast-changing market conditions. Training must go beyond product knowledge to include market trends, industry insights, and competitor analysis. Agile Content Sales teams must stay sharp in a rapidly evolving market.

B2B 62

B2B Training B2C Scale 62

Hubspot Sales

APRIL 4, 2018

This might involve resellers earning a commission on your product or strategic partners bundling in your software with their own. If your product helps your partner sell their existing products more effectively, it’s in their best interest to pursue a market penetration strategy. What could possibly go wrong?

Channels 144

Channels Face-to-face Commission Segment 144

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Sales automation tools are types of software that enables companies to automate the sales process.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

HeavyHitter Sales

DECEMBER 27, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Motivation 107

Motivation Penetration Hiring Decision Maker 107

Crunchbase

SEPTEMBER 21, 2020

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. So it’s important to take a step back and focus on the basic tenets of marketing planning. Marketers Like The Letter C.

Penetration 134

Penetration Segment Demographics Benefit 134

DiscoverOrg Sales

APRIL 16, 2019

Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more. Let’s say you sell a software solution designed specifically for news organizations, and you’d like to approach ABC Television. Discover where the organizational buying centers lie.

Enterprise 120

Enterprise Enterprise B2B Data 120

HeavyHitter Sales

MARCH 20, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. End the Sales & Marketing War.

Hiring 100

Hiring Penetration Decision Maker Forecasting 100

HeavyHitter Sales

NOVEMBER 3, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 123

Penetration Ideal Customer Profile Software Software 123

Vengreso

JANUARY 22, 2025

Key Takeaways Follow the Vengreso Blog for practical sales tips on enhancing sales strategies and driving revenue growth, with a focus on account-based marketing as well as sales productivity and tools. These real-world examples offer valuable lessons and inspiration for sales teams looking to innovate and adapt in a rapidly changing market.

Training 75

Training Top of Funnel Ideal Customer Profile SalesForce 75

Partners in Excellence

OCTOBER 20, 2011

Sometimes we use “share of customer” or account penetration as other terms for the same metric. ” Realistically, that may be very difficult, but we want to grow our penetration and importance to the account. I’ve always been aggressive in looking at wallet share.

Outsourcing Services 105

Outsourcing Services Penetration Vendor Banking 105

HeavyHitter Sales

NOVEMBER 26, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Forecasting 104

Forecasting Penetration Software Software 104

HeavyHitter Sales

APRIL 1, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Hiring 132

Hiring Forecasting Oracle Penetration 132

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting. But then things change.

Account Based Marketing 113

Account Based Marketing Top of Funnel Ideal Customer Profile Account 113

HeavyHitter Sales

OCTOBER 15, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Penetration 138

Penetration Study Decision Maker Sales 138

No More Cold Calling

SEPTEMBER 8, 2016

cloud software industry, discusses the importance of your online brand in this month’s guest post. billion) have active Facebook accounts; Twitter runs at around 305 million penetration; and LinkedIn has 414 million users, with Instagram just behind at 400 million. Ian Moyse, an executive sales leader in the U.K. billion, and 3.2

Social Media 120

Social Media Ideal Customer Profile Telecommunications Penetration 120

Zoominfo

DECEMBER 6, 2022

Your business should decide on the sequence length and touchpoint frequency based on your market and brand awareness. For example, if you have email automation software , only one email in every sequence would require personalization because the software can automate the rest. That would result in only 3.5

Outbound 130

Outbound Quota LinkedIn Follow-up 130

HeavyHitter Sales

JANUARY 29, 2011

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Hiring 107

Hiring How To Loyalty Penetration 107

Pipeliner

SEPTEMBER 6, 2021

Additionally, with penetration testing services and top-notch security systems, running a company is much safer than in the past. Thanks to technology, you can now use software like remote desktop managers to organize, group, control remote desktop connections, enabling you to oversee all of the details of your business.

Industry 95

Industry Social Media Scale Penetration 95

Hubspot Sales

APRIL 13, 2021

Geographical market specifics. You also need to understand your market and industry trends. Quantitative data includes information on demographics, psychographics, inventory, supply and demand, historical market specifics, sales metrics, churn rate, product features, and price sensitivity. Demographic and psychographic data.

B2C 111

B2C Segment Retail Demographics 111

HeavyHitter Sales

SEPTEMBER 25, 2010

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. Top 7 Critical Sales Trends for 2012.

Objections 104

Objections Hiring Vendor Sales Cycle 104

Your Sales Management Guru

AUGUST 27, 2012

Second: Is your sales team accurately and consistently using your CRM software? I often find that reports are inaccurate because the salespeople are not fully trained on how to use the software or not focused on how to enter certain data properly. Fourth: Are you focused on penetrating your existing accounts?

Sales Leadership 71

Sales Leadership Penetration Ideal Customer Profile ACT 71

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100