Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

SBI

JANUARY 18, 2018

Penetrate Target Accounts for More Sales-Ready Leads – Because reply emails are coming from accounts you’re already targeting, the alternate and replacement contacts LeadGnome finds are not only within the account, but more than likely influencers and decision makers within the opportunity. The key in every case is timing.

Penetration 114

Penetration Account ROI Demand Generation Agencies 114

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. If you simply remarket to website visitors, you can end up with a lot of waste.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

FEBRUARY 26, 2021

Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO That’s where Salesforce Sync comes in.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

JUNE 9, 2024

Unveiling the Top Sales Prospecting Tools Aimed at B2SMB Sales and Why They’ve Become Indispensable in Today’s Business Dynamics The modern business landscape continually changes and demands digital marketing agencies maintain agility and adaptability for success, particularly when servicing small businesses.

Tools 52

Tools Prospecting Small Business Small Business 52

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 116

Tools Ideal Customer Profile Prospecting Intent Data 116

MarketJoy

OCTOBER 11, 2024

We’re not your average marketing outfit. Here’s how MarketJoy can be your right-hand team, tracking prospects, cracking the code on customer intent, and delivering results that could get you a promotion from the “Mayor of KPI Town.” You need to penetrate the market, and we’re the experts who’ll help you uncover what’s hidden.

Sales Goal 52

Sales Goal Meeting Penetration Lead Generation 52

BuzzBoard

JULY 8, 2024

A Comprehensive Guide on How to Expand Your Internet Marketing Agency to a New Market In today’s dynamic digital landscape, branching out an internet marketing agency into a new market can ignite thrilling new chances. Market expansion tips suggest a concentrated marketing strategy for the new market.

Marketing 52

Marketing Segment Territories How To 52

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). The simple answer?

Account Based Marketing 187

Account Based Marketing Ideal Customer Profile Account Data 187

Zoominfo

OCTOBER 5, 2021

As a marketer, you can multi-thread deals (and make the job easier for salespeople) by reaching out to accounts on three levels, each one with a slightly different approach: new business, open opportunities, and current customers. Losing deals often struggle to get more than one point of contact to attend their meetings. Let’s break it down.

Decision Maker 100

Decision Maker Marketing Penetration Sales Cycle 100

Sales 2.0

DECEMBER 29, 2011

From my research and analysis of thousands of prospecting calls, I’ve found the three biggest factors that super-charge your chances of getting into a busy prospect’s office are: Prospect profile: who to call. So recently when I’ve been faced with penetrating new markets, as I seem to be faced with often. (Ya,

Social Selling 199

Social Selling Prospecting Face-to-face Penetration 199

BuzzBoard

JULY 23, 2024

Highlighting the Effectiveness of Digital Marketing Strategies Tailored for Mid-Sized Companies Digital marketing strategies specifically tailored for mid-sized companies have proven to be highly effective. This means they require a specialized approach to digital marketing.

Company 52

Company Marketing Social Media Demographics 52

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Partners in Excellence

JULY 24, 2024

What if we started thinking, “If our prospect isn’t interested in this issue, what’s the next issue we might introduce into the discussion?” ” In the last half of the book, Sam changes his prospecting message. ” Long time readers will know my passion for Dr. Seuss’ “Green Eggs and Ham.”

Penetration 125

Penetration Follow-up Face-to-face Up-Sell 125

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Customer Strategy 130

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

BuzzBoard

JULY 8, 2024

How Leveraging Strategic Partnerships Can Stimulate Growth for Your Internet Marketing Agency In the realm of digital marketing, harnessing strategic partnerships for the growth of an internet marketing agency can lead to the discovery of success-filled avenues.

Marketing 52

Marketing Small Business Small Business Lead Rank 52

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

BuzzBoard

JULY 31, 2024

Approaches to Overcoming Price Objections in Consultative Selling for Internet Marketing Sales Today As internet marketing sales professionals, we often grapple with a recurring issue, overcoming price objections inherent in consultative selling for internet marketing sales.

Consultative Selling 52

Consultative Selling Objections Marketing Small Business 52

Awarathon

OCTOBER 28, 2024

In today’s competitive insurance market, acquiring new customers is increasingly difficult, with life insurance market penetration at just 3.2% This data-driven approach aligns training with real-world challenges, making sales strategies more effective in the insurance market. as of 2021, according to PwC.

Insurance 52

Insurance Insurance Penetration Hiring 52

Partners in Excellence

AUGUST 30, 2022

We prospect, qualify, and pursue opportunities within our territories. We prospect, qualify, and pursue opportunities within our territory. And just like any other seller, we have to prospect to identify, qualify, and pursue opportunities within the account. Account based selling is no different.

Account 101

Account Territories Penetration Referrals 101

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. At its most basic level, business development involves prospecting and lead generation. They can also be invaluable in times of market uncertainty. What is Sales?

Hiring 130

Hiring Buyer Persona Sales Qualified Lead Scale 130

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Pointclear

MAY 12, 2011

Few companies have the sales and marketing resources to adequately cover their markets. It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you. It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team.

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Sales and Marketing Management

APRIL 10, 2017

Account-based marketing (ABM) is red hot today, and for good reason. According to ITSMA , 84 percent of marketers are seeing higher ROI with ABM than other marketing programs. In other words, marketing should define the ideal customer and know the addressable market.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profile Account InsideView 120

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps.

Lead Rank 96

Lead Rank Lead Scoring Scale Penetration 96

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Sales and Marketing Management

MAY 31, 2020

Reevaluate Quotas to Fit the Changing Market . Businesses should look for ways to easily re-allocate quotas, based on factors such as how your customers and prospects are impacted by changes in the market. . Is top sales talent at risk of leaving if they can’t earn commissions? . Adapt Compensation Plans to Reflect Reality.

Motivation 194

Motivation Compensation Commission Incentives 194

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189