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Outsourcing Our Thinking

Partners in Excellence

About 14 years ago, I wrote a post, Outsourcing Our Thinking. The key question is, “Are we asking these tools to do the thinking for us, or asking them to be our thought partners?” ” The majority of use cases I see are those where we are outsourcing our thinking. I asked ChatGPT to weigh in on these ideas.

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How To Fix Your Marketing Structure Problems

SBI Growth

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

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The GTM AI Operating System

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. The shift to a new operating model: the GTM AI Operating System. The best companies are building leverage.

System 105
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Headlines and Taglines Make Content Marketing More Effective

Sales and Marketing Management

Author: Lewis Robinson Great marketing involves catching the eyes of consumers. Ironically, even products or service they might like a great deal end up skipped. PKI systems help e-commerce in a lot of ways, but they only take you so far. Connecting with frazzled consumers is not one of the system's duties.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? Here are four key costs you should evaluate when deciding whether to build an in-house outbound sales team or outsource to an outbound sales agency partner.

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Sales Consulting Program | No More Cold Calling

No More Cold Calling

Home » Hire Joanne As Your Outsourced VP of Sales-->. Hire Joanne As Your Outsourced VP of Sales. But I need to pay attention when I repeatedly hear the same request for help with referral marketing. I will be your Outsourced Sales Manager and will work with you on the following: Create your company sales plan.

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How Top Sales Reps use LinkedIn to Create Buyer Personas

SBI Growth

Personas outline the objectives, obstacles, and success measures of your target market. For example, if you sell IT services, don’t research the HR manager. All CTO recommendations, for example, may talk about system stability and speed of implementation. Forward it to marketing and ask them to do the same. Endorsements.