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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

This past year, I’ve discuss content marketing with top marketers. Today’s post focuses on 2 marketing leaders in the SaaS industry. Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool.

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. OUTSOURCING.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

If I may be so bold as to paraphrase a line from MasterCard, here is what I have to say about outsourcing in general: “Building your own internal campaigns for lead gen and doing a decent job without losing focus on your core business—fair enough. To make a point, I will share a brief story about my all-time favorite client.

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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot Sales

Lucky for them, that’s where outsourced cold calling steps in. In this post, I’ll talk you through outsourced cold calling best practices, its pros and cons, and a few ways that your business can benefit. Table of Contents: What is Outsourced Cold Calling? How Does Outsourced Cold Calling Work? Find your partner company.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

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Do you really want to meet with me? No, I mean really.

Sales 2.0

I have found your profile on LinkedIn and, given your role, thought that it might be a good idea to contact you and offer some services that could be of interest to you or your company. As a brief introduction, our United States & Asai-based development centers offer a variety of services: Software Outsourcing.

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Outsourced Tele-prospecting: 10% less cost, 90% more revenue

Pointclear

There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful. It was a best of both world’s brand promise, and part of a hugely successful campaign.