Sales 2.0

JULY 17, 2019

Since then I’ve sold millions of dollars of technology and services, run my own sales outsourcing and training company, grown a digital agency and pioneered a new approach to selling now known as “social selling”. In this case Steve’s team are calling businesses selling offerings like technology solutions and business services.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Sales 2.0

MARCH 15, 2014

I have found your profile on LinkedIn and, given your role, thought that it might be a good idea to contact you and offer some services that could be of interest to you or your company. As a brief introduction, our United States & Asai-based development centers offer a variety of services: Software Outsourcing.

Outsourcing Services 324

Outsourcing Services Meeting Ideal Customer Profile LinkedIn 324

Sales 2.0

JULY 8, 2022

This post describes a framework that I have found over the last two decades can really change the math on prospecting. These people could be investors, clients or vendors to your target firm. Humans, aka your prospects, don’t care about?your?problems Do you know anything about your prospect’s personal goals?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Pointclear

APRIL 6, 2017

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. We work at scale delivering strong ROI by handling the grunt work of prospecting, qualifying, networking, and outreach. There is no strategy in their market approach. Often multiple times.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

Hubspot Sales

JULY 26, 2018

The Definition of Outsourcing. Outsourcing is the practice of hiring outside specialists or generalists to perform certain tasks traditionally handled within a team or organization. Outsourcing frees time for full-time staff to focus on more revenue-driving tasks. Think you might need to outsource some projects?

Outsourcing Services 124

Outsourcing Services Hiring Social Media Travel 124

SBI Growth

NOVEMBER 19, 2013

It starts with the Marketing departments buyer centered marketing strategy. Doing so will assist your reps to spot where their prospects are in their buyers journey. They can then locate the right marketing collateral needed assist in the buying process. Quality content moves a prospect along the decision making process.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

SBI Growth

DECEMBER 16, 2013

At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

Pointclear

OCTOBER 20, 2017

Just as the beer pleases two constituencies (those who want their beer to be both full bodied and light), the outsourced approach to lead generation, qualification and nurturing pleases two kinds of marketing and sales leaders. And I have the numbers to show it’s so. I also included a link to the data that show you how this is so.

Outsourcing Services 124

Outsourcing Services Lead Generation Sales Qualified Lead Sales Outsourcing 124

SBI Growth

OCTOBER 28, 2013

He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Who are the new competitors for new product or solutions?

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Hubspot Sales

APRIL 19, 2018

What is Sales Outsourcing? Sales outsourcing can be a good way for organizations to increase lead generation and sales without investing in onboarding and the cost associated with full-time sales reps. Sales outsourcing -- outsourcing in general -- isn't new. Both opinions have dedicated supporters.

Outsourcing Services 111

Outsourcing Services Sales Outsourcing Lead Rank Hiring 111

Pointclear

OCTOBER 19, 2017

Just as Miller Lite excels in two conflicting arenas (palatability and how full it makes you feel), outsourced teleprospecting does as well. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Costs Less. On the surface it might make sense.

Outsourcing Services 124

Outsourcing Services Lead Generation PointClear Marketing Qualified Lead 124

SBI Growth

SEPTEMBER 9, 2012

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Increase Sales

JULY 7, 2014

Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile. Use of automation tools such as Hootsuite.

Ideal Customer Profile 186

Ideal Customer Profile Outsourcing Services Opportunity Marketing 186

SBI Growth

MARCH 4, 2013

It is for HR Business Partners working with Sales Leaders. If this cause is suspected, it is often resolved by outsourcing recruiting. Insufficient Marketing-Provided Leads. They find leads themselves through prospecting. The Marketing department is also supposed to provide leads. Plagued by Sales Rep turnover?

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

No More Cold Calling

MAY 24, 2011

Home » Hire Joanne As Your Outsourced VP of Sales-->. Hire Joanne As Your Outsourced VP of Sales. But I need to pay attention when I repeatedly hear the same request for help with referral marketing. I will be your Outsourced Sales Manager and will work with you on the following: Create your company sales plan.

Cold Calling 212

Cold Calling Outsourcing Services Hiring Top of Funnel 212

No More Cold Calling

JULY 25, 2013

” Karen walked away from that meeting with new projects, the client’s commitment to work with her company as their outsourced marketing department, and a referral introduction to one of her prime targets. Refer someone to a potential client, alliance partner, or someone in a similar business.

Outsourcing Services 257

Outsourcing Services Face-to-face Referrals Small Business 257

Pointclear

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Marketing automation. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Customer acquisition.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation).

Outsourcing Services 87

Outsourcing Services Sales Outsourcing Ideal Customer Profile B2B 87

Sales Hacker

NOVEMBER 16, 2018

As leads pour in, it becomes challenging for your current sales reps to manage their book of business and properly prospect. Driving sales is such a vital component of every company’s strategy, so it may seem illogical to even consider outsourcing any part of your sales process. RELATED: B2B Sales Outsourcing Is Dicey.

Outsourcing Services 83

Outsourcing Services Scale Hiring Sales Outsourcing 83

Vengreso

JULY 25, 2024

Incorporating external sales experts through outsourced sales can lead to cost savings, access to premier talent, and rapid scaling capabilities for your business. With access to a broader talent pool, businesses can adapt to market demands more swiftly, scaling operations up or down as needed.

Outsourcing Services 67

Outsourcing Services Sales Outsourcing Webinar Metrics Strategy 67

Pointclear

MAY 12, 2011

Few companies have the sales and marketing resources to adequately cover their markets. It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you. Surprising fact, research shows that 70% of B2B buyers find their vendors, their vendors don’t find them.).

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

The Pipeline

SEPTEMBER 15, 2014

In the discussions leading up to the event we wanted to deliver something of substance, people can put into practice right away in almost every market segment, and something that would have impact now, before the end of the year. Know what your time is worth, and if a task is well below that line “outsource” it.

Outsourcing Services 306

Outsourcing Services Closing Hiring Social Selling 306

Pointclear

MAY 28, 2015

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. Over ten years ago I put together a comprehensive list of the top reasons outsourced lead generation programs fail. They set the pace.

Outsourcing Services 100

Outsourcing Services Lead Generation Marketing Qualified Lead Leads 100

SBI Growth

MAY 3, 2013

Evelyn is evolving and going after your best prospects. Rick is meeting his leading indicator targets but seeing the wrong prospects. Meeting with a marketing manager is not as valuable as meeting with the CMO. World-class marketing and sales organizations are embracing Personas. Rick is a relic.

Ideal Customer Profile 308

Ideal Customer Profile Outsourcing Services Lead Rank Lead Scoring 308

The Pipeline

SEPTEMBER 25, 2013

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Tibor Shanto.

Cold Calling 282

Cold Calling Outsourcing Services Wireless Harvest 282

Sales Hacker

APRIL 25, 2019

The SMB Decision: In-House vs. Outsourced Sales Development. Especially considering that outbound prospecting will not work consistently unless you have reps who are dedicated (at least 90%) to prospecting. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner?

Outsourcing Services 83

Outsourcing Services Hiring Sales Outsourcing Salary 83

SBI Growth

JULY 25, 2013

The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses. The best marketers assess both.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. Good question: Prospects are identified via a company’s IP address.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Pointclear

JUNE 5, 2015

In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Part III: Expectations for ongoing success: marketing and sales accountability. The vendors will tell you that themselves. Marketing and Sales Accountability.

Outsourcing Services 100

Outsourcing Services Sales Qualified Lead Lead Generation Marketing Qualified Lead 100

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales Hacker

NOVEMBER 5, 2018

When it comes to business outsourcing, I have been on both sides of the table. I have, since 2009, hired 20+ outsourced resources from all over the world for tasks such as data research, web design, translations, voiceover talent and more. That means that some of our clients, are outsourcing to us. Extreme, right?

Outsourcing Services 80

Outsourcing Services Sales Outsourcing Lead Generation Hiring 80

Score More Sales

OCTOBER 1, 2012

1) Listen harder – really hear what the prospect is telling you. 2) Work to craft a story around your business or product or services. 4) Get good at prospect research. 6) Honor your prospecting time commitments (block out time, and don’t cancel on yourself). Keep moving forward. Work smart.

Outsourcing Services 225

Outsourcing Services Revenue Inbound Hiring 225

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. Only 5-10% of qualified leads successfully convert for marketers ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243