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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

This past year, I’ve discuss content marketing with top marketers. Today’s post focuses on 2 marketing leaders in the SaaS industry. Both at one point had to make a critical decision; “Do I outsource or insource content production?”. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool.

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Misconceptions About Outsourcing In Emerging Markets

Sales and Marketing Management

Author: Rilind Elezaj There are people who have made it their business to use misconceptions and unfounded myths to scare businesses from outsourcing in emerging markets. The truth is that outsourcing in emerging markets is among the smartest business decision any company can make.

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. Here’s the problem: 3 out of 5 marketing automation implementations fail. OUTSOURCING.

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How To Fix Your Marketing Structure Problems

SBI Growth

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

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Demand Generation Advice for the CEO

SBI Growth

Your marketing department must be skilled at stimulating latent demand. My bet is your marketing department is terrible at this. Should they buy from you or the other vendor? They have become dependent on outsourcing. B2B marketing service providers are not very good at this. Why CEOs should care?

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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot Sales

Lucky for them, that’s where outsourced cold calling steps in. In this post, I’ll talk you through outsourced cold calling best practices, its pros and cons, and a few ways that your business can benefit. Table of Contents: What is Outsourced Cold Calling? How Does Outsourced Cold Calling Work? Find your partner company.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.