Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

DiscoverOrg Sales

JUNE 14, 2017

That same willingness to change led DiscoverOrg to split the sales department into inbound and outbound focused teams – bringing lead response times down from a day or more to under ten minutes – and more than doubling the conversion rate. Splitting outbound & inbound sales for faster response time.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Understanding the Sales Force

JANUARY 15, 2025

How is it that in 2024, people are still hailing BANT as some kind of relevant and beneficial sales tool? Here are three reasons: Some suggest that it’s great as a lead scoring tool. The first page of this Google search reveals 10 articles written about BANT in 2024 alone.

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Sales 2.0

OCTOBER 21, 2024

Many salespeople becoming mass email marketers. Some people see this as a new way for salespeople to generate even more outbound email (and social media messages). My estimate is that with modern tools and social networks we can be on the high end of this number, if we are organized and disciplined. The solution was do more.

Scale 195

Scale Social Media Outbound Referrals 195

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up. I learned that outbound marketing is an art, it’s not a science.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

The Digital Sales Institute

OCTOBER 25, 2024

Outbound sales prospecting insights that will assist any salesperson to connect and engage with target prospects in their sales activity. Our outbound sales prospecting course isn’t a mere refresh of past strategies; it’s a modern take on what it takes to win new customers. What Is Outbound Sales Prospecting?

Outbound 52

Outbound Top of Funnel Prospecting Sales Qualified Lead 52

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Inbound, Outbound?

B2B 392

B2B Cold Calling PointClear Outbound 392

Partners in Excellence

FEBRUARY 7, 2023

How do we standout when customers are overwhelmed with information–particularly as we look at tools like ChatGPT enabling us to create reams of both good content and crap. Sadly, I think we are poisoning the well of outbound. He and his team had just done a very focused, highly targeted outbound email series.

Outbound 139

Outbound Ideal Customer Profile Inbound Face-to-face 139

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 4: Customer technology play. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. 6:29) The second theme: the future of outbound. (7:12) 6:29) The second theme: the future of outbound. (7:12) I love it.

Hiring 107

Hiring B2B Scale Outbound 107

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. However, only a small percentage of potential customers will ever see your ads or read your content — especially when marketing budgets are under pressure. What is Outbound Sales?

Ideal Customer Profile 130

Ideal Customer Profile Outbound Sales Qualified Lead Top of Funnel 130

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. But today’s outbound lead generation tactics are more than just dialing for dollars. What is Outbound Lead Generation? What is an Outbound Lead? First, you need the right people.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

SBI Growth

DECEMBER 7, 2013

The Big Data revolution is benefiting marketing leaders the most. In many ways, the capability is the answers to every marketer’s dreams. Their tools leverage Big Data to help those market & sell intelligently. Their tools leverage Big Data to help those market & sell intelligently.

Data 321

Data Marketing Qualified Lead Leads Outbound 321

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. But how are inbound leads different from outbound leads? Inbound vs. Outbound Lead Generation.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Hubspot Sales

MAY 26, 2023

That’s why mastering an outbound call is so important. Outbound calls are any call made by your business, while cold calls happen when sales representatives call prospects without knowing if they’re interested in your offerings. How to Make Effective Outbound Calls 1. Embrace training and team resources. Use the right software.

Outbound 122

Outbound Inbound Cold Calling Buyer Persona 122

Sales and Marketing Management

JULY 13, 2020

Accounting for the various types of salespeople, the steps you take should empower both in-office interaction as well as hard-to-control outbound scenarios. As of now, you might have your entire fleet grounded at home, including fully in-house teams as well as salespeople who depend on outbound visits. Determine the Where.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Partners in Excellence

JANUARY 22, 2025

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Many are doing mediocre to bad research and call prep using these tools. These tools take away all the work we don’t want to do, all the tedious work, all the work we struggle most with.

Engineering 124

Engineering Decision Maker Tools Face-to-face 124

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Hubspot Sales

DECEMBER 8, 2020

Time-saving tools and software give reps those hours back — as a result, there’s more time to focus on prospects and deals. An example of one of these tools is a sales dialer. There are many sales dialer software options on the market today. Here are 11 of our favorites to help you find the right tool for your team.

Tools 140

Tools Hubspot Outbound Inbound 140

SBI Growth

OCTOBER 19, 2013

The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. The purpose of this blog post is two-fold: Outline assessment criteria of existing director-level marketing staff responsible for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

MAY 3, 2021

It is commonly used in account-based marketing. They behave as product experts and are responsible for staying on top of offerings in the market. Who else in your organization would find value in taking a look at a tool like ZoomInfo?” Diversify the Tools Used to Gather Information. Hanisko explains.

Hiring 264

Hiring How To Inbound Outbound 264

DiscoverOrg Sales

JULY 5, 2017

Global account-based sales development is an outbound sales campaign for a well-defined portion of a multinational account. A sales rep or account manager “owns” the Novartis whale account on the sales side, and Marketing “owns” anything defined as a campaign. That is, it starts with marketing and is followed up by sales.

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. Outbound is becoming part of the normal progression of growth at product-led companies. Those larger enterprise deals and new target markets can all seem out of reach without an SDR team in place. That’s when many PLG businesses turn to outbound.

Outbound 103

Outbound Ideal Customer Profile Company Lead Rank 103

The Pipeline

NOVEMBER 13, 2014

I suspect the main reason is that cold callers do not see social as a threat, is because we do see it as a great addition to an existing set of tools and techniques we use to drive business. Only 3% of your target market are active buyers, even if you social sold your share and then some, are you near quota? Why do Socialites?

Cold Calling 292

Cold Calling Social Media Decision Maker Lead Rank 292

MarketJoy

OCTOBER 1, 2024

Explore MarketJoy’s future-focused view of healthcare’s transformation and learn why outbound marketing is the most effective way to engage with this rapidly evolving sector. healthcare continues to evolve at an unprecedented rate, outbound marketing provides a direct and strategic approach to capitalize on the moment.

Outbound 52

Outbound Decision Maker Scale Lead Rank 52

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? It is commonly referred to as outbound sales prospecting.

Tools 125

Tools Prospecting Top of Funnel Ideal Customer Profile 125

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. Prospect.io.

Paid Content 126

Paid Content Lead Generation Lead Rank Lead Scoring 126