Sales 2.0

NOVEMBER 12, 2012

We are going to continue to use Linkedin and Twitter for outreach and experiment with some inbound marketing tactics. HubSpot does an amazing job at creating social media distributed content and making sure that all their sales and marketing team members have a strong presence. We’re looking to develop something along those lines.

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Score More Sales

MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. She helped spearhead social selling at Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Sales Hacker

NOVEMBER 12, 2024

As the leader of Crunchbase’s go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. Neal is also an active board member, advisor, and investor in several high-growth startups.

Oracle 112

Oracle Customer Licensing LinkedIn 112

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Check out the top 100 companies at the end of this post.

Company 156

Company Prospecting Oracle Transportation 156

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Real Estate 164

Real Estate Marketing Case Study Social Media 164

Score More Sales

SEPTEMBER 13, 2013

At a recent conference, I liked Oracle Social Selling expert Jill Rowley’s comment: “There is no box” It makes me realize that creativity is one of the best traits in selling you can have. Top Sales World recently published their list of the Top 50 Sales & Marketing Blogs. But where to get ideas?

Resources 232

Resources B2B Oracle Lead Scoring 232

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. After helping Oracle absorb Sun Microsystems in a $7.4B acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Others stand the test of time.

Scale 72

Scale Oracle Engineering Conference 72

Sales and Marketing Management

DECEMBER 8, 2019

With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. What’s interesting about my experience as a consumer is that I was marketed to on Instagram based on my prior engagement with photos of jewelry on my feed.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

SBI Growth

OCTOBER 2, 2012

They prefer to work solo and don’t very effectively engage resources like presales or product marketing. For Cincom to compete with 800-pound gorillas like Oracle and SAP, they needed a high-touch, high-tech approach. We weren’t very good at keeping the successful ones.”. The traditional ‘ farmer ’ role didn’t work either.

Hiring 306

Hiring Ideal Customer Profile Face-to-face Oracle 306

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Outsourcing Services Marketing Hiring 170

Pointclear

OCTOBER 9, 2013

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. He has decades of experience as a marketing communications manager, marketing manager, and sales manager. Marketing automation in the hands of a fool is still a fool’s tool.”.

Follow-up 230

Follow-up Sales Qualified Lead Marketing Qualified Lead Leads 230

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

The Pipeline

OCTOBER 18, 2021

Then followed a career as an employed trainer and consultant for sales effectiveness; first with the boutique consulting firm “Target Market System” which then became OnTarget before it was absorbed by Siebel Systems where he first held the positions of Business Consulting Director and then Solution Practice Director.

Siebel 188

Siebel Oracle Sales Methodology Engineering 188

Sales and Marketing Management

AUGUST 31, 2017

It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. You have a vision but no one outside marketing or management knows what it is. You have a sales/marketing gap. Author: Hazel Butters Why does your business exist? Vision is vital.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Jeff Davis

APRIL 12, 2018

It was such a pleasure being invited to attend Oracle's Modern CX conference this past week as a marketing influencer. I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing. create togetherness.

Oracle 54

Oracle Customer Service Conference Customer 54

Hubspot Sales

AUGUST 20, 2024

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Here is the tiered structure for Marketing Hub. This is because we worry that we missed something in our decision-making process.

Examples 111

Examples Conversion Customer Licensing 111

Pointclear

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Jamie Turner, The 60 Second Marketer, Are We Returning to the Days of "One-to-Many" Marketing?

Follow-up 207

Follow-up Lead Scoring Lead Rank Social Media 207

Sales and Marketing Management

AUGUST 8, 2017

A recent Oracle survey noted that only 40 percent of participants currently employ a live chat platform ( Source ). Given the market share millennials represent for online retail, developing a modern online engagement strategy will allow your company to access and nurture the largest proportion of the online sales market.

Retail 206

Retail Oracle Social Media Consumer 206

DiscoverOrg Sales

MAY 11, 2017

Startups and challengers—even those with disruptive offerings—faced a significant uphill battle to win new business at scale and steal market share from industry leaders, because they had limited visibility and access to buyers. Growth strategies are no substitute for poor products, or products that don’t address a real market need.

Data 154

Data Scale Oracle Ideal Customer Profile 154

Sales and Marketing Management

AUGUST 23, 2018

Prior to that, Steve served as co-founder and CTO of Eloqua, a company he helped guide to a market leading position in marketing automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.

Scale 195

Scale Eloqua Oracle Buyer 195

Understanding the Sales Force

OCTOBER 23, 2012

Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. That shouldn't be necessary. Salespeople must understand what's in it for them and why they should embrace it.

CRM 215

CRM PipelineDeals LandSlide Forecasting 215

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

Lead Rank 123

Lead Rank Revenue Marketing Qualified Lead Marketing 123

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Mark Hurd, Oracle CEO, gives us a hint about where this is all heading when commenting on the new Sales 3.0 Author: Peter Gillett, CEO and founder, Zuant. The opportunities are endless.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Hubspot Sales

JUNE 12, 2019

During this stage of the S&OP process, leaders from finance, sales, marketing, operations, materials, product management, and human resources meet to collaborate. Oracle S&OP Cloud. Oracle provides process templates you can use to make your sales and operations planning run smoother. Pre-S&OP Meeting.

Infor 144

Infor Oracle SAP Forecasting 144

Cincom Smart Selling

APRIL 21, 2025

Sales planning Sales planning shapes how sales teams approach their target market. For instance, if an organization wants to expand its reach in a new market, higher incentives can encourage sales reps to focus on that area. Let us understand these components in detail and see how they play a role in sales management performance.

Incentive 48

Incentive Incentives Compensation Territories 48

John Barrows

AUGUST 7, 2019

Where’s the marketing leads? I think you should be prospecting yourself and thank the Lord that you have something like an SDR or a marketing team. Amir Reiter: I think a lot of people want to work for the bigger companies like Salesforce, Oracle and so on. Where is it, I want to go and close these deals.

Oracle 140

Oracle Sales Qualified Lead Hiring Promotion 140

Close.io

OCTOBER 8, 2019

We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. We didn't supply any KPIs or internal marketing and promotion material. But the most painful experience was Oracle. This s**t is easy!”.

Oracle 53

Oracle Enterprise Enterprise Google 53

Hubspot Sales

SEPTEMBER 28, 2020

Can you tie each dollar earned by your business to a specific deal or marketing campaign? This information is critical for companies looking to increase sales, making it easier to see where revenue is coming from, and what marketing, sales, and service efforts are responsible for contributing to the bottom line. Oracle NetSuite.

CRM 135

CRM Account Sage Tools 135

Mindtickle

DECEMBER 10, 2016

We work with product marketing, product management, marketing, sales, IT etc. ” As Head of Global Enablement at Oracle Marketing Cloud, that makes Roderick Jefferson chief translator. . “Sales enablement is the hub that spokes out to every part of the organization.

Oracle 52

Oracle Sales Enablement Follow-up Groups 52

Mindtickle

DECEMBER 9, 2016

We work with product marketing, product management, marketing, sales, IT etc. ” As Head of Global Enablement at Oracle Marketing Cloud, that makes Roderick Jefferson chief translator. . “Sales enablement is the hub that spokes out to every part of the organization.

Oracle 52

Oracle Sales Enablement Follow-up Groups 52

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps. Sales strategy.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

SBI

JUNE 21, 2018

As a Senior Director of Sales Consulting at Oracle, Tod and his team of Sales Engineers and Solution Consultants support the sales team in their division and are responsible for onsite and remote demos. Trying to fulfill demo requests in multiple languages in different markets. Product Marketers. Account Based Marketers (ABM).

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Zoominfo

OCTOBER 15, 2018

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% ( source ). So, are modern marketers right to be skeptical? At ZoomInfo, we’d like to think not.

Handbook 113

Handbook Twitter B2B Oracle 113

Sales Hacker

AUGUST 20, 2024

Prior to that, he held senior leadership positions at SAP and Oracle, driving incredible results across the board. 45:23) One thing that is working for Matt in go-to-market right now. brings this to life by centralizing your entire go-to-market execution in one platform.

Cost per Acquisition 123

Cost per Acquisition Infor Software Software 123

Sales and Marketing Management

MAY 11, 2017

Author: Sabrina Ferraioli, Co-Founder and VP of Global Sales, 3D2B Marketing and sales metrics can give you a window on the future and the insights you need to optimize sales. Number crunching is no longer reserved for the sales and marketing nerds. It is the lifeblood of the most successful sales and marketing leaders.

Inbound 176

Inbound Lead Rank Lead Scoring Sales Qualified Lead 176