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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

SBI Growth

The real estate market is flush. The year is 2007. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

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Oracle Taught Me Customer Service Can Help Align Sales and Marketing

Jeff Davis

It was such a pleasure being invited to attend Oracle's Modern CX conference this past week as a marketing influencer. I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing. create togetherness.

Oracle 54
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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. We didn't supply any KPIs or internal marketing and promotion material. But the most painful experience was Oracle. This s**t is easy!”.

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The 10 Best SaaS CRM Software

Hubspot Sales

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. The CRM market size is expected to grow to $262.74 You could say that CRMs are built by SaaS for SaaS (since every CRM uses its own product), even though they market to all businesses. User Experience.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

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GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel

Sales Hacker

As the leader of Crunchbase’s go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. Neal is also an active board member, advisor, and investor in several high-growth startups.

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