Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

The Pipeline

MARCH 5, 2020

Discovery is a great opportunity to not only dig in with the buyer but also get to the “Real” of the sale. More importantly, it is an opportunity to differentiate yourself based on how you sell, not your product. Sales Scrum was created for individuals in sales, marketing, and related disciplines. By Tibor Shanto.

Lead Rank 383

Lead Rank Lead Scoring Buyer Relationals 383

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Sales 2.0

DECEMBER 17, 2024

I have been looking through the old dusty files to see if the previous salesperson left any qualified opportunities that could be quickly closed. I found a few clues from the odd call note and the salespersons name attached to certain contacts in the CRM; however, nothing that would represent an opportunity ripe for closing.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Can you relate? Have the right team in place.

Strategy 408

Strategy Scale Objections Maximizer 408

Hubspot Sales

NOVEMBER 12, 2024

To help you out on that front, we here at The HubSpot Sales Blog — the Internet's definitive, ultimate, unimpeachably authoritative authority on all things sales-related and sales-adjacent — tapped some experts for strategies they use to get an unresponsive prospect talking again. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. Similarly, in many businesses, customer-facing employees can’t relate to their customers. That asset is the customer. . .

Company 423

Company Customer Insurance Insurance 423

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78

The Pipeline

MARCH 3, 2020

Focused on success, their own and the clients, the two are inextricable, good sellers evolve with the opportunities. The fact that there is an opportunity to help them with that is your opportunity to drive change on your team. Getting rid of the old ways brings light and clarity. Continuous.

Face-to-face 362

Face-to-face Pipeline ROI Energy 362

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. Marketers can quickly place content, especially if they are managing organic social themselves. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. Email marketing is one of the best ways to do this, as it enables you to engage your current customers.

Marketing 78

Marketing How To Social Media Advertising 78

The Pipeline

AUGUST 5, 2021

One proven way is to use analogies from different yet relatable practices. No issue with that, but I prefer to use investment and the financial markets, primarily because of the focus on value. But more important, is the ongoing communication with evolving opportunities over time, or what I call “buyers in the making.”

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Hubspot Sales

JULY 30, 2024

Only 26% said their primary motivation was following a business they were passionate about or a unique opportunity. The most common pain points entrepreneurs experience are finance-related. Most entrepreneurs see growing a customer base as the biggest opportunity they have in the next year. 31% referenced email marketing.

Survey 105

Survey Report Hiring Social Media 105

Smooth Sale

OCTOBER 24, 2024

However, considering unique ideas often sets us apart from the crowded playing field, empowering a standout brand with unforeseen opportunities ahead. However, upon meeting a marketing genius willing to share her better strategies for utilizing social media in its initial phase, I was reprimanded for my style. I had to change my way.

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Additional Context: Add specific directions or unique context related to the prospect. Sell Smarter. Win Faster.

Scale 130

Scale Buyer Intent Intent Data Intent 130

The Pipeline

JUNE 17, 2021

It relates directly to how goals, targets and quotas are set and hit. There is something amazing about working out where the most significant areas of improvement and opportunity are, setting a goal that is ambitious and then focusing on that. Do you need to work with marketing more effectively on lead profiling and scoring?

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 156

Film Marketing Customer How To 156

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. The other major hurdle?

Outsourcing Services 77

Outsourcing Services Scale Marketing How To 77

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Hubspot Sales

MARCH 13, 2025

If theres a shortfall, there should be ongoing efforts to find and bring new opportunities into your funnel. Sadly, many of these sellers believe opportunities are much farther along than they actually are. However, the only benefit of focusing on YTD is to realize how much of the mountain is left to be climbed.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Steven Rosen

JANUARY 16, 2023

Your success is directly related to achieving or exceeding company revenue objectives. They constantly seek new opportunities and are not afraid to take risks to achieve their goals. In 2023 there is a strong possibility that you will be dealing with cost-cutting and lower demand due to recessionary pressures. Things to slow down?

Leads 317

Leads Marketing Qualified Lead Face-to-face Sales Leadership 317

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. Rev Ops and GTM are almost used interchangeably,” Whittaker says. You have to get things done.

Hiring 130

Hiring Scale Webinar Metrics Lead Rank 130

The Pipeline

SEPTEMBER 14, 2021

The people without needs or problems, which is most of the market, will think and answer no. The opportunity is not to get lost focus on the wrong thing, current problem vs. beneficial future. The opportunity is not to get lost focus on the wrong thing, current problem vs. beneficial future. Rinse & Repeat.

Objections 339

Objections Prospecting Fashion Face-to-face 339

The Pipeline

JULY 16, 2019

That is how our clients get paid; by helping their clients deal with their market realities. Ask a group of sellers what they sell, and the majority will respond in something related to their deliverable. The same must be done with opportunities you’ve lost, and those that never went to decision. The Back End.

Prospecting 284

Prospecting Trade Show Objections Buyer 284

The Pipeline

JANUARY 28, 2020

If your solution can indeed help prospects facing challenges relating to these processes, it makes more sense to start with those, rather than things they were not thinking about when you called. Better to start with something they can relate. Get In Their Head. What is that? Affirm Forward.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

Smooth Sale

OCTOBER 21, 2024

Experts estimate that worldwide, the gamification market was $6.33 Adding rewards such as points or the opportunity to advance to the next level of the shopping experience gives shoppers a dopamine hit that stimulates their brain, so they’ll stick around longer. a manufacturer of retail displays and interactive kiosks. Frank Mayer 3.

Strategy 113

Strategy Retail Lead Rank Lead Scoring 113

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Related infographic: Ultimate Guide for Sales Outreach in 2020! Related blog: How to Manage Expectations Around Marketing Vanity Metrics.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Use a Personal Hook.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109