Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. 10% increase in ICP access , unlocking new revenue opportunities.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Understanding the Sales Force

JANUARY 15, 2025

As I’ve written before, MOST attempts to qualify an opportunity, prior to uncovering a compelling reason to buy from you, will result in disqualification. If you’re among those who think that the existence of those four things qualifies an opportunity then your salespeople probably have win rates below 20%.

Sales Process 173

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 173

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. These tools offer visibility into every stage of the sales pipeline, helping teams track performance, identify opportunities, and refine their approach.

Analytics 246

Analytics Software Software Data 246

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

DiscoverOrg Sales

JUNE 14, 2017

That same willingness to change led DiscoverOrg to split the sales department into inbound and outbound focused teams – bringing lead response times down from a day or more to under ten minutes – and more than doubling the conversion rate. Splitting outbound & inbound sales for faster response time.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Digital Sales Institute

OCTOBER 25, 2024

Outbound sales prospecting insights that will assist any salesperson to connect and engage with target prospects in their sales activity. Our outbound sales prospecting course isn’t a mere refresh of past strategies; it’s a modern take on what it takes to win new customers. What Is Outbound Sales Prospecting?

Outbound 52

Outbound Top of Funnel Prospecting Sales Qualified Lead 52

DiscoverOrg Sales

SEPTEMBER 21, 2017

There’s something very sexy under the hood of DiscoverOrg, and it’s solving a quintessential outbound sales development problem: Knowing when to act. One of the most painful aspects of sales is finding out you lost an opportunity you never knew about. Marketing alerts. It’s one thing to recognize buying signals from a customer.

Outbound 215

Outbound Hiring Account Campaigns 215

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Whether identifying key decision-makers or nurturing opportunities, ZoomInfo helps teams prioritize high-impact actions that shorten deal cycles and boost conversions.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Partners in Excellence

NOVEMBER 18, 2024

” Then the sellers start saying, “Marketing you have to create more inbound! ” But sellers still have to do outbound. That outbound is highly “targeted.” ” Looking at most outbound, it focuses on, “Buy my product! And drives more opportunities in the future.

Customer 126

Customer Outbound Revelation Discount 126

DiscoverOrg Sales

FEBRUARY 22, 2017

We always had AE’s (Account Executives) and CSM’s (Customer Success Managers) – AE’s focus on strictly net new, CSM’s focus on the Customer and any upsell, renewal opportunities. Then we made the mistake again, forcing SDR’s to do both inbound and Outbound. Next step we: Created Inbound Role & Outbound SDR roles.

Video 0

Video Hiring Outbound Scale 0

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The images below offer a glimpse into the Workflows creation process.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Lead mining software is designed to unearth valuable business opportunities from vast pools of data. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

JULY 23, 2024

We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises. Key takeaway : The new year brings new opportunities. It’s a maddening feeling that every sales professional has to deal with a few times each year.

Analysis 130

Analysis Trends Campaigns Outbound 130

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Today, we’re going to turn our focus to outbound GTM motion, but before we do, let’s talk about commitments. 250+ inbound demos booked 225+ opportunities created. That comes from the 175+ outbound-sourced demos we book every day.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. However, only a small percentage of potential customers will ever see your ads or read your content — especially when marketing budgets are under pressure. What is Outbound Sales?

Ideal Customer Profile 130

Ideal Customer Profile Outbound Sales Qualified Lead Top of Funnel 130

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. 63% of companies are facing significant challenges with outbound ( source ). Product : Apollo.

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Sales Gravy

OCTOBER 24, 2024

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. If deals are moving too slowly, there’s a risk of losing momentum, and opportunities may slip away.

Pipeline 98

Pipeline Face-to-face Compensation Sales Qualified Lead 98

DiscoverOrg Sales

SEPTEMBER 28, 2017

The account-based approach is an increasingly common undertaking by marketing and sales departments. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy.

Account Based Marketing 237

Account Based Marketing Demand Generation Targets Ideal Customer Profile Account 237

Zoominfo

JULY 6, 2020

We found ways to make WFH less of a dread and more of an opportunity. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. It’s because, despite our current situation, the need for businesses to go-to-market remains.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. But how are inbound leads different from outbound leads? Inbound vs. Outbound Lead Generation.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Hubspot Sales

MAY 26, 2023

That’s why mastering an outbound call is so important. Outbound calls are any call made by your business, while cold calls happen when sales representatives call prospects without knowing if they’re interested in your offerings. How to Make Effective Outbound Calls 1. Embrace training and team resources.

Outbound 122

Outbound Inbound Cold Calling Buyer Persona 122

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. From websites and social media to events and trade shows, these lead capture systems ensure that no opportunity to introduce a lead to your sales funnel slips through the cracks.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? I’m sure I don’t need to convince many marketers on the importance of SMS — nearly all of us use it every day. And, while down from its peak in 2011, over 1.5 How To Add SMS To Your Messaging.

Marketing 177

Marketing Territories Consumer Follow-up 177

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Demand Gen Report, 2016).

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Opt-Out Method.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

MarketJoy

OCTOBER 1, 2024

Explore MarketJoy’s future-focused view of healthcare’s transformation and learn why outbound marketing is the most effective way to engage with this rapidly evolving sector. healthcare continues to evolve at an unprecedented rate, outbound marketing provides a direct and strategic approach to capitalize on the moment.

Decision Maker 52

Decision Maker Outbound Scale Lead Rank 52

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. Outbound is becoming part of the normal progression of growth at product-led companies. Those larger enterprise deals and new target markets can all seem out of reach without an SDR team in place. That’s when many PLG businesses turn to outbound.

Outbound 103

Outbound Ideal Customer Profile Company Lead Rank 103

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. For the control group, we only executed our typical cold outbound email and call programs.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

DiscoverOrg Sales

JUNE 6, 2017

I’ll be honest that we have made a pretty big investment in [competitor] given our focus on Outbound Prospecting this year. I was able to schedule a demo that resulted in an ongoing opportunity, and we’re working to replace Diego’s current data provider. MARKETING MANAGER. In this next example, I’m targeting Megan, a marketer.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248