SBI Growth

FEBRUARY 2, 2024

Good CEOs plan to create value for the quarter; great CEOs create sustainable models for the years to come. For many companies, it is top-line growth that sets the precedent for growth projections in 2024. But how can top-line growth meaningfully impact the value created? And crucially, what should leaders do to keep their growth sustainable?

Opportunity 296

Opportunity Company Strategy Marketing 296

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Sales and Marketing Management

JUNE 26, 2023

Recessions present unique opportunities to maintain and improve your business and brand to give you an advantage once the economy bounces back. The post 5 Reasons Companies Should Prioritize Marketing Efforts During a Recession appeared first on Sales & Marketing Management.

Company 296

Company Marketing Opportunity Sales 296

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

SBI Growth

JULY 1, 2020

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 346

Survey Company Leads Marketing Qualified Lead 346

Sales 2.0

MARCH 1, 2023

Regie helps sales, marketing, and success teams write engaging content faster using AI. Amelia sees an opportunity for salespeople to become actively involved in these communities by being helpful to the community members. Companies have two different CRMs, you’ve got HubSpot for marketing and Salesforce for sales.

Opportunity 195

Opportunity Buyer Collateral Tools 195

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Sales and Marketing Management

NOVEMBER 1, 2022

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value. The post When Aligning Sales and Marketing Isn’t Enough appeared first on Sales & Marketing Management.

Account Based Marketing 207

Account Based Marketing Marketing Competition Account 207

SBI Growth

AUGUST 12, 2021

2021 has been a good year for the market with major stock markets up 15-18% year-to-date. This momentum has resulted in companies making bold moves to capture the opportunity. Is your company enjoying the economic boom the economy is experiencing?

How To 367

How To Marketing Opportunity Company 367

SBI Growth

APRIL 25, 2024

For much of 2023, volatile markets and unforeseen challenges held CEOs back from executing aggressive value creation plans. But with Q1 2024 going by without much issue, it seems like the perfect opportunity for business leaders to accelerate growth and capitalize on new opportunities.

Report 177

Report Marketing Opportunity Research 177

Sales and Marketing Management

MARCH 2, 2022

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

Channels 374

Channels Sales Tools Tools Closing 374

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales and Marketing Management

NOVEMBER 4, 2020

After all, a new business has to expand from being an ambitious business plan to getting the first office space to acquiring the needed IT infrastructure, to hiring skilled labor, and to expand its market reach. It could also mean your marketing efforts are bringing in too much business for your current operation to handle.

Hiring 334

Hiring Trends Guarantee Industry 334

Sales and Marketing Management

JANUARY 11, 2023

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. The post Employees Crave Development appeared first on Sales & Marketing Management. Here’s how to create a meaningful training program that achieves actual results.

Benefit 352

Benefit Positioning Training Opportunity 352

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. In addition, she tackles common challenges in aligning sales and marketing efforts, offering practical insights for overcoming these obstacles.

Revenue 156

Revenue Marketing Pivotal Promotion 156

SBI Growth

FEBRUARY 15, 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique challenges and opportunities.

Opportunity 314

Opportunity Marketing Sales Strategy 314

Partners in Excellence

MAY 21, 2024

We, including me, have always focused much of our product development and GTM strategies around the concept of “Product-Market Fit.” The challenge with the concept of Product-Market fit is that it biases the way we look at things. Some thoughts: This is the way our customers and our markets first tend to think of things.

Marketing 139

Marketing Ideal Customer Profile Face-to-face Positioning 139

The Pipeline

MARCH 5, 2020

Discovery is a great opportunity to not only dig in with the buyer but also get to the “Real” of the sale. More importantly, it is an opportunity to differentiate yourself based on how you sell, not your product. Sales Scrum was created for individuals in sales, marketing, and related disciplines. By Tibor Shanto.

Lead Rank 383

Lead Rank Lead Scoring Buyer Relationals 383

Sales and Marketing Management

NOVEMBER 7, 2024

The rise of AI agents represents a once-in-a-generation moment of opportunity. The post While the Market Turns Against GenAI, AI Agents are Disrupting the Workforce appeared first on Sales & Marketing Management.

Marketing 156

Marketing Tools Opportunity Sales 156

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Misalignment can lead to lost opportunities, inefficiencies, and conflicts that ultimately affect the bottom line. Create cross-functional teams or task forces that include members from both sales and marketing.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Virtual event organizers are incorporating frequent opportunities to get attendees more engaged. Once More… With FEELING. Make Merry.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

AUGUST 20, 2021

In this post, I’ll focus on metrics for the sales force, prospect development and opportunity management. The post The Metrics That Matter Most in Sales appeared first on Sales & Marketing Management.

Sales 317

Sales Opportunity Prospecting Marketing 317

Sales and Marketing Management

NOVEMBER 20, 2024

This shift can transform your experience in sales, turning each emotional signal into an opportunity for growth and improvement. The post Reframing Stress and Emotions as Signals, Not Threats appeared first on Sales & Marketing Management. By viewing emotions as signals, you gain the power to respond instead of react.

Opportunity 291

Opportunity Marketing Sales 291

No More Cold Calling

JUNE 25, 2020

During these pandemic times, there are fewer opportunities and more competition going after the same exact business. But when salespeople give away client relationships, they also give up future sales opportunities. How’s that for attracting new clients in a highly competitive market? Analyze your B2B marketing strategy.

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

The Pipeline

APRIL 27, 2021

There is always a lot of talk about Sales and Marketing , alignment, misalignment an more. Given that one attracts, and the other converts opportunities to sales, who is responsible for converting leads to opportunities. Marketing has the tools and momentum to ensure that the lead is viable and prepped for discovery.

Prospecting 329

Prospecting Account Opportunity Leads 329

Sales and Marketing Management

SEPTEMBER 28, 2020

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. Sales and marketing teams have been slashed, and pipelines are running dry. Sales and marketing teams have been slashed, and pipelines are running dry. During the period of Feb.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

The Pipeline

NOVEMBER 16, 2020

Provide necessary linkage between enabling today’s opportunities and opening avenues to the markets of tomorrow. Duane designs and architects business and technology systems of all shapes and sizes for over 25 years. The post Sales Scrum Episode #24 – Guest Duane Tough appeared first on TiborShanto.com.

Promotion 369

Promotion System Sales Opportunity 369

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. I have learned over my many years as a VP of Sales and Marketing and working with VP’s that many large companies have well-developed marketing processes and rigorously follow the process. Do you have a formal strategy execution process in place?

Strategy 408

Strategy Scale Objections Maximizer 408