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Meaningful Engagement Yields Revenue from Online Lead Generation

Pointclear

Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector.

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How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

There is an evolving marketing tactic called ‘ Remarketing ’ that your marketing team should embrace. The tactic is proven to increase the conversion from visitor to lead. In a perfect online lead generation model, your website visitors find your website and immediately complete a form fill to become a lead.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics. Sales lead management.

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This Is Why Your Lead Generation Process Isn’t Working

No More Cold Calling

Reps say they’re challenged finding the right prospects. In most cases, their lead generation process depends on marketing to round up online leads. No wonder it can take a dozen touches to reach prospects. No wonder it can take a dozen touches to reach prospects. Reps over-rely on technology.

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30 Sales Prospecting Tools to Fill Your Pipeline

LeadBoxer

Are you struggling to find enough time in the day to fill your prospect pipeline? Only some of them use sales prospecting tools to help them find prospects faster, and close deals quicker. Plus, you can set criteria to exactly what you need from a website visitor to flag them as a prospect. But the difference?

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How Data Extraction Software helps you to Speed Up Lead Generation

eGrabber

Data Extraction Software to Speed Up Lead Generation. Busy sales & marketing professionals and small businesses with limited resources cannot afford to spend countless hours on the Internet to generate leads; neither could they afford to have a dedicated resource. Generate leads for free!

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

B2C selling strategies can include using marketing campaigns to provoke an emotional response from the buyer, using social media influencers to create a connection with the buyer, and hosting contests. B2B sale techniques require marketing strategies which are usually directed to a company’s specific requirements. What do they offer?

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