Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company Survey ROI Face-to-face 324

Cincom Smart Selling

MARCH 30, 2025

This is where quotation software becomes a game-changer. Quotation Software is a specialized tool that is specifically designed to help businesses generate accurate and transparent quotes much faster. The online quotation software ensures sales teams generate precise quotes in minutes rather than hours and seal the deal quickly.

Software 48

Software Software Discount Lead Rank 48

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to GPT.

Networking 107

Networking Real Estate Demand Generation Agencies Scale 107

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. 5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now.

Customer 108

Customer Compensation Churn LinkedIn 108

Smooth Sale

DECEMBER 11, 2024

Your chosen app should integrate seamlessly with your existing systems, such as accounting software, CRMs, or communication platforms. This is where partnering with a software development agency can make a difference. Win Win Women is the worlds only interactive network and an international community for women.

How To 97

How To Hiring ROI Networking 97

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

DiscoverOrg Sales

JUNE 6, 2018

They’re attending networking events, following your company on social media, and applying for your open positions. Passive recruitment means courting and networking with the right potential job seekers at a time when they 1) may not be seeking out a new job; and 2) may not know that your organization exists. ( They’re easy to find.

Hiring 230

Hiring Networking Positioning Compensation 230

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Applying the concept of neural networks to enterprise sales processes. 15:09) Convincing technical founders to value go-to-market expertise. (19:06) 19:06) Applying the concept of neural networks to enterprise sales. (25:25)

Enterprise 119

Enterprise Enterprise Networking Sales Process 119

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network. Read the full Medium article here!

Nonprofit 239

Nonprofit Pharmaceuticals Energy Networking 239

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Hubspot Sales

AUGUST 20, 2024

How to Avoid Choice Paralysis Whether you’re buying enterprise software or deciding which car to buy, complex choices aren’t going anywhere. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Here is the tiered structure for Marketing Hub.

Examples 111

Examples Conversion Customer Licensing 111

Alice Heiman

NOVEMBER 5, 2024

Watch below or on our YouTube channel Chapters [01:21] Guest Introduction Introduction to guest Jay Aigner, a founder of a QA software testing company, sharing glimpses into starting his business. [01:39] About Guest Jay Aigner is the founder and CEO of JDAQA Software Testing, a leading provider of QA solutions for modern software platforms.

Scale 62

Scale Software Software Networking 62

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. And with all humility, its a damn good product.

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Also, consider leveraging some help from an influencer to help boost awareness about your software.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Smooth Sale

JUNE 5, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

Software 103

Software Software Company Hiring 103

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Finding someone with an unwavering drive and a network to kickstart that first high-caliber team. Culture becomes the engine.

Hiring 108

Hiring Scale Pivotal Enterprise 108

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. The data gathered through customer relationship management (CRM) solutions and web analytics along with service and usage information from networked machines help sales segment their customers by user profile. Different users need different sales strategies.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Reddit is more than just a niche social networking website. Check it out!

Research 233

Research B2B Tools Company 233

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. I generated many of my own sales leads through cold-calling and networking.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Smooth Sale

MAY 27, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Custom Software Benefits Your User Experience and Growth Your online identity is as vital as, say, your physical identity. Our collaborative blog offers insights into how custom software can benefit your user experience and growth. Take Your Leap Today!

Software 97

Software Software Benefit Customer 97

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. CRM implementations contribute to a massive, related ecosystem — in other words, a network of companies all providing services around a product. market share in the CRM industry, according to prior analysis from Gartner.

Analysis 246

Analysis CRM Remedy SalesForce 246

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Media 120

Media Intent Signal Marketing Distribution 120

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

Revenue 123

Revenue Strategy Marketing B2C 123

Openview

MARCH 1, 2021

Axonius , which lets organizations manage and track computing-based assets that are connecting to their networks — and then plug that data into some 300 different cybersecurity tools to analyse it — has closed a round of $100 million, a Series D that values the company at over $1 billion ($1.2 billion, to be exact). .”

Scale 199

Scale Networking Data Tools 199

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Sales and Marketing Management

AUGUST 23, 2019

Tons of data leaves the employer’s head office on a daily basis and is accessed by remote workers using their personal devices and public Wi-Fi networks. You will need an expensive VPN server if you have a huge workforce but if you only have a few remote links, then you can setup your Virtual Private Network (VPN ) on Windows.

Remedy 179

Remedy Networking Data Advertising 179

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales Hacker

MAY 21, 2024

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup. 41:18 – One thing that is working for Daniel in go-to-market right now. is well-positioned to become a major player in the HubSpot ecosystem.

Hubspot 122

Hubspot Marketing Account Based Marketing LinkedIn 122