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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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The 4 Common Mistakes of LinkedIn Social Selling Initiatives

SBI Growth

Profiles must explain how your sales reps solve the market problems of your prospects. LinkedIn is software. In the end, you will have implemented a software tool, not Social Selling. Mistake #3: “You guys need to get busy growing your LinkedIn networks.”. Having a fancy profile and a big network may satisfy the ego.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324
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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

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The 10 Best SaaS CRM Software

Hubspot Sales

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Software 115
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Cracking the B2B Code on Facebook

SBI Growth

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn is the gold standard for B2B social marketing. Facebook has by far the largest global user base of any social network. You need a marketing strategy and approach that works. What about for B2B? Why Leverage Facebook?

Facebook 331