SBI Growth

MARCH 29, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. Click here for the podcast version of this interview.

Segment 320

Segment Strategy B2B Networking 320

Sales 2.0

OCTOBER 25, 2021

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. Improving even one of these areas could take their sales to the next level. Sales process efficiency. Sales time sucks.

Territories 396

Territories Compensation Scale Decision Maker 396

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. Click here for the podcast version of this interview.

Revenue 248

Revenue Segment Marketing Strategy 248

Sales 2.0

FEBRUARY 21, 2020

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Even cold techniques turbocharged with boatloads of technology get harder-and-harder every day as everyone gets the technology and the arms race for a better sales stack escalates. Recruit your team.

Prospecting 407

Prospecting Face-to-face Small Business Small Business 407

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Steven Rosen

JUNE 20, 2021

Sales leaders need to remember that they, too, must regularly upgrade their leadership skills. The most effective ways are networking with a peer group of like-minded sales leaders who face similar challenges and utilizing a sales leadership coach. I strongly advise clients to plan at least one networking lunch a month.

Sales Leadership 234

Sales Leadership Face-to-face Networking Travel 234

Sales and Marketing Management

JUNE 25, 2018

I know, you fell into sales, and perhaps from there, sales management. studying sales methodologies, you know that you are obsessed. Action – If you're sitting reactively doing email, if you're sitting period – you’re failing in sales. Go network at all costs. Your net worth is the size of your network. (h/t

B2B 319

B2B Banking Conference Decision Maker 319

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

No More Cold Calling

DECEMBER 7, 2018

Salespeople often downplay the importance of referral networks or just don’t know how to ask for a referral. When I interviewed Wes, senior vice president of sales for a well-known marketing automation company, I expected to hear all about the advantages of using his technology. Referrals aren’t favors. It’s who you know.”.

Referrals 310

Referrals How To Cold Calling Lead Generation 310

Sales and Marketing Management

JULY 26, 2021

Instead, lean on your existing network for introductions. The post Why Client Introductions Are a Sales Lead Strategy for These Times appeared first on Sales & Marketing Management. Cold calling in today's uncertain business climate should not be a priority.

Leads 215

Leads Marketing Qualified Lead Strategy Cold Calling 215

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Jen Smith is vice president of marketing at MarketingProfs. They were viewed as less compelling, less useful and, certainly, less fun.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. INTRODUCTION.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

DiscoverOrg Sales

JUNE 6, 2018

They’re attending networking events, following your company on social media, and applying for your open positions. Passive recruitment means courting and networking with the right potential job seekers at a time when they 1) may not be seeking out a new job; and 2) may not know that your organization exists. ( They’re easy to find.

Hiring 230

Hiring Networking Positioning Compensation 230

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Sales and Marketing Management

FEBRUARY 18, 2019

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. In the B2B world, your sales force is actually your loyalty program. They develop a broad network of trust-based relationships across the customer’s organization.

Loyalty 290

Loyalty Airlines Banking Discount 290

No More Cold Calling

MARCH 31, 2021

Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. Why the sudden interest in referral sales? Or rather, change them back —from digital marketing to relationship building. How do you nurture your business relationships and your referral network?

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. Consider this: Despite the ever-growing treasure trove of new sales technology, sales is actually harder than it used to be. Technology has an important role to play in sales, but it’s a supporting role. The Evolution of Cold Calling.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Understanding the Sales Force

AUGUST 9, 2024

Sales and marketing are not the same. Not only are they all on the marketing and tech side of business, they are NOT experts on selling. Has sales changed? Has it changed to the degree that selling is no longer part of sales Not a chance. Somebody or a whole bunch of somebodies have lost their way.

Top of Funnel 207

Top of Funnel Forecasting Decision Maker Call Monitoring 207

Sales 2.0

MAY 1, 2020

You may easily say “yes” but if I look at real sales people’s actions over the course of a couple of decades, I see that their actions say “no”. Referrals from your clients and network : In all my years of selling the one thing that I have found makes the biggest difference is having a relationship. This is hours of work, not minutes.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Sales and Marketing Management

FEBRUARY 11, 2021

Its sales expertise? That's all well and good when your sales force works in a traditional workplace – sharing office space and meeting face-to-face. We tend to think of inside sales reps as being reasonably autonomous. There are opportunities to drop by a manager's office and discuss a sales situation or share a problem.

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Sales 2.0

MAY 30, 2023

This is number 7 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Traditional sales models vs. AI-enabled selling. The traditional sales model is robotic. Think about that.

Face-to-face 312

Face-to-face CRM Forecasting Cold Calling 312

No More Cold Calling

OCTOBER 1, 2021

I’m embarrassed by the bad sales behavior that blasts us every day. Obviously, I’ve never been a fan of cold calling, but now the uninvited sales pitches are multichannel. LinkedIn invitations to connect from people who immediately send you a sales pitch. Rude, rude, rude sales behavior. Sales Reps Not Closing Sales?

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

No More Cold Calling

JUNE 23, 2019

Sales leaders acknowledge that referrals are their fastest revenue driver and solve their two biggest issues: getting qualified leads in the pipe and scoring meetings with decision-makers. While all salespeople love to receive referrals, most are uncomfortable asking for them, and many sales leaders don’t believe referrals can scale.

Referrals 297

Referrals Scale How To Lead Rank 297

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. Salespeople who mix social selling into their sales process exceeded quota 23% more often.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s natural to think that a product that markets itself as something that identifies network traffic on companies would suffer from the impact of COVID-19.

Company 246

Company Intent Networking Data 246

Zoominfo

MAY 3, 2021

Hitting an early impasse with a prospect is an age-old sales dilemma. “I They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So Reaching a dead end when bringing in a new sales account is nothing new. What Exactly is Sales Multi-Threading?

Hiring 264

Hiring How To Inbound Outbound 264

Sales and Marketing Management

JANUARY 31, 2024

A sales kickoff may be the only time your team is together in person all year. It's critical to make the most of this prime opportunity for building relationships, engaging the team, carving our career paths and networking with others.

Networking 156

Networking Opportunity Sales Marketing 156

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. Passive recruitment means courting and networking with the right potential job seekers at a time when they: May not be seeking out a new job; and May not know that your organization exists. (If They’re easy to find.

Hiring 278

Hiring How To Networking Salary 278

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

No More Cold Calling

JANUARY 3, 2019

It’s also key for sales success. They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. And together, they all achieve sales success. She says that curiosity can be cultivated, and it breeds creativity (yet another key trait for sales success).

Google 299

Google Face-to-face Cold Calling Survey 299

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Rank Lead Scoring Marketing 98

No More Cold Calling

MAY 17, 2019

That comment was from a 20-year sales veteran, the kind of seasoned pro who should know how to get referrals, and given this person’s track record, should feel confident about asking. It doesn’t matter how long you’ve been in sales. After all, it’s easier to just pester strangers with social media sales pitches.

Referrals 327

Referrals Scale How To Cold Calling 327

Sales 2.0

MARCH 6, 2024

According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) or inbound via the efforts of their marketing department.

Lead Scoring 195

Lead Scoring Lead Rank Leads Marketing Qualified Lead 195

The Pipeline

JANUARY 7, 2020

The economy seems to grow in line with the average sales, or is it the other way? Reminds one of the old joke about a salesman introducing technology to a VP of sales. There is no doubting the demonstratable benefits that technology has delivered to sales. That is exactly what many are experiencing with sales.

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257

Sales 2.0

MARCH 1, 2023

This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. Do you agree with that?

Opportunity 195

Opportunity Buyer Collateral Tools 195