Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If you dont nail this, the event itself is just an expensive networking gamble. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Sales and Marketing Management

MARCH 29, 2021

Not long after I joined data-driven marketing agency Stirista, I pitched a company podcast to CEO Ajay Gupta. When the world seemingly screeched to a halt in March of 2020, the idea was fast tracked and the Marketing Stir podcast was born.

B2B 244

B2B SAP Marketing Networking 244

Sales 2.0

OCTOBER 21, 2024

Sales is not getting any easier. Many salespeople becoming mass email marketers. My estimate is that with modern tools and social networks we can be on the high end of this number, if we are organized and disciplined. Most businesses have sales and marketing plans. The solution was do more. Who are your 250?

Scale 195

Scale Social Media Outbound Referrals 195

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Indeed, adding scents to products can increase sales.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Sales 2.0

JULY 8, 2022

Meanwhile most high tech companies accept this level of productivity in their sales departments. It can be a critical step in filling your sales pipeline with great opportunities. Sometimes that need is something your product can address and hence a sales opportunity is created. Do you know how you help?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Sales 2.0

JULY 17, 2019

If you run a small company, you usually end up being one of your company’s early sales people. It’s my belief that there are networking style ways to generate appointments that are actually more effective than cold calling. I graduated from Wharton’s MBA program in 1993 and had no sales training at all. Closing is easy.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” In Sales, It’s What You Know and Who You Know.

Referrals 317

Referrals Hiring Webinar Metrics How To 317

SBI Growth

MARCH 29, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. Digital best-practices for sales leaders. Achieving interlock between sales, marketing, and product on a digital strategy. Modernize the sales force to adopt to change. Click here for the podcast version of this interview.

Segment 320

Segment Strategy B2B Networking 320

Sales 2.0

OCTOBER 25, 2021

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. Improving even one of these areas could take their sales to the next level. Sales process efficiency. Sales time sucks.

Territories 396

Territories Compensation Scale Decision Maker 396

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Sales 2.0

FEBRUARY 21, 2020

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Even cold techniques turbocharged with boatloads of technology get harder-and-harder every day as everyone gets the technology and the arms race for a better sales stack escalates. Recruit your team.

Prospecting 407

Prospecting Face-to-face Small Business Small Business 407

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Sales Gravy

OCTOBER 15, 2024

On this episode of The Sales Gravy Podcast, Jeb Blount Jr. and special guest Victor Antonio, renowned sales expert and author, dive deep into the world of sales, AI, and mindset. This shift makes human skills even more essential in later stages of the sales process.

Outbound 98

Outbound Lead Rank Lead Scoring Conference 98

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. Marketing teams pour budget into new accounts that arent really new. Your sales coverage becomes intentional and conflict-free.

Data 130

Data Revenue Scale Territories 130

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Steven Rosen

JUNE 20, 2021

Sales leaders need to remember that they, too, must regularly upgrade their leadership skills. The most effective ways are networking with a peer group of like-minded sales leaders who face similar challenges and utilizing a sales leadership coach. I strongly advise clients to plan at least one networking lunch a month.

Sales Leadership 234

Sales Leadership Face-to-face Networking Travel 234

No More Cold Calling

APRIL 3, 2020

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Raising a fund, securing capital for a startup, or even selling into the enterprise all share a common foundation: relationship-driven sales. You cannot openly market or solicit the fact that you are raising a fund.

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Jen Smith is vice president of marketing at MarketingProfs. They were viewed as less compelling, less useful and, certainly, less fun.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. INTRODUCTION.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Smooth Sale

OCTOBER 24, 2024

Observation Leads to Questions Upon witnessing an unusual business approach, I observe, read the writing, and consider how it may improve business development and sales. The LinkedIn Example Communications about business growth and sales typically grab my attention. Today’s insights are provided to help you achieve the Smooth Sale!

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Smooth Sale

NOVEMBER 22, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Make Sales That Benefit You and the Customer Retail and corporate sales have many similarities; they all begin with serving clientele well. Our collaborative blog offers insights on ‘How to make sales that benefit you and your customer.’

Benefit 97

Benefit Customer How To Hiring 97

Smooth Sale

JANUARY 13, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Increase B2G Leads with Effective Client Acquisition Strategies for Growth B2G (business-to-government) markets present significant opportunities for organizations selling new products and services. Unfortunately, these markets are also highly competitive.

B2G 109

B2G Lead Rank Lead Scoring Webinar Metrics 109

Smooth Sale

MARCH 6, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market To The 5 Senses At A Trade Show for Robust Results Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience.

Trade Show 78

Trade Show Marketing How To Lead Rank 78

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Research shows that consumers want brands to embrace video marketing.

SME 78

SME Video Marketing Social Media 78

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource. When reps connect and immediately push for a sale, it turns people off. Let's take a look!

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1. The surprising pattern wasn't about company size or budget it was about their internal marketing team structure.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Rank 98

Smooth Sale

OCTOBER 21, 2024

By incorporating game-like elements into the shopping experience, businesses can foster customer loyalty, increase sales, and create memorable brand interactions. Experts estimate that worldwide, the gamification market was $6.33 A uthor bio: Cheryl Lesniak is the Director of Marketing at Frank Mayer and Associates, Inc.,

Strategy 113

Strategy Retail Lead Rank Lead Scoring 113

Hubspot Sales

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Read on to hear my tactics for ending a sales email.e From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.

Closing 122

Closing Quota How To Webinar Metrics 122

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 156

Film Customer Marketing How To 156

No More Cold Calling

MARCH 31, 2021

Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. Why the sudden interest in referral sales? Or rather, change them back —from digital marketing to relationship building. How do you nurture your business relationships and your referral network?

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Smooth Sale

FEBRUARY 28, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Market Your Business and See More Success You will always need to market your business. Specific marketing strategies should offer amazing results. They are the unspoken gems that can help generate more sales cost-effectively.

Marketing 78

Marketing How To Social Media Advertising 78

Sales and Marketing Management

FEBRUARY 11, 2021

Its sales expertise? That's all well and good when your sales force works in a traditional workplace – sharing office space and meeting face-to-face. We tend to think of inside sales reps as being reasonably autonomous. There are opportunities to drop by a manager's office and discuss a sales situation or share a problem.

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Sales 2.0

MAY 1, 2020

You may easily say “yes” but if I look at real sales people’s actions over the course of a couple of decades, I see that their actions say “no”. Referrals from your clients and network : In all my years of selling the one thing that I have found makes the biggest difference is having a relationship. This is hours of work, not minutes.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416