Zoominfo

JUNE 2, 2019

The goal of every marketing department is to get more work done faster. Ready to learn how to boost your B2B marketing productivity? Five surprising habits that impact your B2B marketing productivity: Lack of routine: This may seem like a no-brainer, but we’re going to include it anyway. Keep reading.

B2B 254

B2B Marketing Sales Qualified Lead Meeting 254

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your Weaknesses ?

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

JULY 24, 2020

Incorporating an impactful gift into your prospecting strategy will motivate your sales team in two ways: Inspire passion. Or consider giving a gift that does good, just like your prospecting tool. Purpose Is a Powerful Motivator. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Incorporating an impactful gift into your prospecting strategy will motivate your sales team in two ways: Inspire passion. Or consider giving a gift that does good, just like your prospecting tool. Purpose Is a Powerful Motivator. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 276

Education Marketing Campaigns Nonprofit 276

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies?

Software 115

Software Software CRM Oracle 115

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JUNE 10, 2019

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top B2B Marketing Influencer. Keep reading. Trustworthy: .

Influencer 222

Influencer B2B Marketing Social Media 222

Zoominfo

MARCH 26, 2025

Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data. Because business today operates at a speed and scale most tools and teams arent built to comprehend.

Data 130

Data Revenue Scale Territories 130

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Sales and Marketing Management

OCTOBER 15, 2020

As more people permanently transition to home offices, companies will need to change how they motivate and recognize employees. In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. To ensure clarity and frequency, companies should incorporate the proper tools?—?ones

Incentives 317

Incentives Incentive Travel Cancellation 317

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Intelligence: ?Providing

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion. Plus, an analysis of the top 75 trending sales AI tools.

Scale 116

Scale Top of Funnel Funnel Report 116

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Hubspot Sales

SEPTEMBER 6, 2024

To meet your quota (and stay sane), it’s important to leverage AI tools and techniques that can unlock the following benefits. There have never been more ways to implement AI tools and work smarter. AI lead scoring tools can help you tell the difference up front, before you’ve committed too much of your most valuable resource: time.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Allego

JANUARY 9, 2025

Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. Why are sales certifications so critical now?

Hiring 62

Hiring Marketing Exercises Scale 62

Sales and Marketing Management

FEBRUARY 25, 2020

Good incentives rely on high degrees of precision to generate motivation. One of the most effective reward tools is a non-monetary point system. First, reps benefit from the precise and transparent nature of the measurement and tracking, whether they are stack ranked or not, being motivated by social proof or peer pressure.

Incentives 323

Incentives Incentive Travel Motivation 323

Allego

MAY 8, 2025

Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. Marketing and sales alignment enables tighter communication, smarter content strategy, and stronger buyer engagement. What Is Marketing and Sales Alignment? Revenue is on the lineand most teams dont even realize it.

Revenue 62

Revenue Opportunity Marketing Sales Qualified Lead 62

The Pipeline

JUNE 17, 2021

The challenge of setting hard goals is making the targets motivational. Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? At this point you do not have clarity.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Nutshell

JULY 5, 2024

Salespeople constantly put what they’re selling (and maybe even themselves) up for rejection, then deal with the daily challenges of staying motivated and balancing lots of demands on their time. That’s where motivational sales quotes can come in handy. “Motivation will almost always beat mere talent.”

Motivation 125

Motivation Up-Sell ACT Lead Rank 125

Sales and Marketing Management

JANUARY 12, 2018

A good kickoff successfully blends motivational elements, education, team building and fun – setting the tone and momentum for the year ahead. Regardless of which approach you take, the theme should play a central role in content development and motivational speaker selection – to ensure consistency and create a cohesive event.

Motivation 243

Motivation Retention Groups Construction 243

Smooth Sale

JANUARY 2, 2024

Photo by Geralt via Pixabay Six Effective Ways To Ignite Personal Motivation For Growth Attract the Right Job or Clientele: Personal must-dos and career projects can be overwhelming, requiring us to motivate ourselves to complete what is on the agenda. For example, if you want to write a novel, begin by writing a page or two daily.

Motivation 120

Motivation Nonprofit Hiring Sports 120

Hubspot Sales

MARCH 13, 2025

But mid- to low-level buyers have the tools to evaluate offerings on their own in fact, 96% of prospects do their own research before talking to a human sales rep. Meeting sales targets highly depends on how the targets are set, says Alex Zlotko , CEO of Forecastio , a tool for sales leaders to track and forecast sales performance.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

MarketJoy

MAY 8, 2025

Lead Generation Marketing Services are important for you if you are looking to attract and convert potential customers for your business. There are various channels that can help new businesses identify their target market, nurture leads, and increase conversions. Best Lead Generation Marketing Channels 1.

Paid Content 52

Paid Content Lead Generation Lead Rank Lead Scoring 52

BuzzBoard

DECEMBER 19, 2024

Realities of Modern Local Businesses and SMB-Agency Dynamics Small, local businesses are prime targets for agencies or consultancies to sell digital marketing services. Because a large number of them still often rely heavily on word-of-mouth and traditional marketing methods. Only about 8% collaborate with external agencies!

Strategy 52

Strategy Marketing Social Media Ideal Customer Profile 52

Zoominfo

NOVEMBER 3, 2020

It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. They turn over every stone, new and old, to gather recent marketing qualified leads (MQLs) and win-back prior customers, customers on basic packages, and unconverted leads from the previous 90 days.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Smooth Sale

SEPTEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

Customer Service 109

Customer Service Tools Customer Hiring 109

Pipeliner

DECEMBER 5, 2024

This blog post delves into the key themes discussed during the interview, offering actionable advice and detailed explanations to help sales and marketing professionals leverage gifting and direct mail effectively. The market was saturated with similar strategies, leading to diminishing returns.

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Scoring 84

Nutshell

NOVEMBER 28, 2024

In this blog, we’ll dive into how you can craft opt-in email marketing forms that people actually want to sign up for. Table of Contents What is opt-in email marketing? Opt-in email marketing refers to sending emails to individuals who have explicitly consented, or “opted in,” to receive communications from you.

Email Marketing 62

Email Marketing Examples Marketing Discount 62

Mr. Inside Sales

NOVEMBER 20, 2023

Then Google REALLY started marketing! This week ask yourself: Are you following AT&T’s marketing efforts? Then they sent out another one, this time in a neat, glossy package. Then a Google rep showed up out of the blue, canvassing the neighborhood. I wasn’t home, but he pitched my wife and said he’d come back. Or Google Fibers?

Google 222

Google Face-to-face Gatekeeper Decision Maker 222

Hubspot Sales

JANUARY 8, 2025

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). In short, this chart is a tool designed to help sales professionals clearly map out and understand the gap between a prospects current situation and their desired future state. Absolutely.

Examples 113

Examples Strategy Hubspot How To 113