Sales and Marketing Management

APRIL 1, 2019

Sure, they keep the sales rolling in, but they also play a key role in keeping your entire team motivated. However, those top salespeople aren’t robots – they go through burnouts and times where they just need an extra boost of motivation, themselves. The question is, how can you keep them motivated to perform at their best?

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Motivation Hiring Ideal Customer Profile Guidelines 314

Sales and Marketing Management

MAY 27, 2019

Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. But the most important audience you have isn’t potential partners or customers – it’s the folks on your sales team. So how can you create that genuine bond between sales and marketing teams?

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SBI Growth

MARCH 2, 2021

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.

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Motivation Sales Talent Retention Meeting 229

The Pipeline

OCTOBER 5, 2020

Sales Scrum Episode #21 – Guest Javed S. Khan is a speaker & founder of Empression: a marketing services company that works with highly motivated entrepreneurs and organizations. The post Sales Scrum Episode #21 – Guest Javed S. Khan appeared first on TiborShanto.com.

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Guarantee Motivation Positioning Sales 369

Sales and Marketing Management

MARCH 25, 2024

A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management. A closer look at the statistics.

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Motivation Survey Training Marketing 156

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Boost Sales Enablement with a Meaningful Prospecting Gift.

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Incentives Incentive Motivation Demographics 227

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

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Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. How to start applying this to your sales team. Defining the unexpected reward.

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Incentive Incentives Motivation ACT 394

Sales and Marketing Management

DECEMBER 16, 2024

Gift cards provide choice and flexibility The post Motivating Todays Multigenerational Workforce appeared first on Sales & Marketing Management. Travel is meaningful to all ages.

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Motivation Travel Marketing Report 120

Sales and Marketing Management

MAY 10, 2020

The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Encouraging the Team Through Changing Sales Climates. To me, the most important role of management is to motivate and remove obstacles for their sales teams. Shifting Messaging .

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Sales and Marketing Management

APRIL 6, 2022

The post Behavioral Psychologist Ayelet Fishbach on the Science of Motivation appeared first on Sales & Marketing Management.

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Steven Rosen

APRIL 6, 2020

Sales Leadership Roundtable Discussion. I had 8 senior sales executives join me for an open discussion. In part 1 of this two-part series, they shared how they have kept their salespeople productive and motivated over the last couple of weeks. Create different training camps for sales teams and customer-facing teams.

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Face-to-face Motivation Groups Training 359

The Pipeline

JUNE 17, 2021

I am proposing that you make it safe to miss a sales target. I have some research that makes this a great debate to have in your sales team right now. Setting sales goals where even a 70% level of achievement would be great. The challenge of setting hard goals is making the targets motivational. Hear me out.

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Top of Funnel Quota Proposal Lead Rank 352

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

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Sales and Marketing Management

JUNE 24, 2024

The post Motivating Today’s Multigenerational Workforce appeared first on Sales & Marketing Management. Travel is meaningful to all ages, so it's an effective means of recognizing stellar workplace performance. Marriott GiftCards provide choice and flexibility.

Motivation 120

Motivation Travel Marketing Report 120

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan Is your sales team disengaged? While not all sales teams may be struggling with demand (in fact some technology companies are experiencing record years), disen­gage­ment seems to be prevalent across all organizations and industries regardless of financial success. We took a keen interest on those in sales roles.

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Incentives Incentive Survey Sales Qualified Lead 340

Sales and Marketing Management

NOVEMBER 2, 2022

Peer coaching is one technique that will help you unlock employee engagement in all three of Daniel Pink’s categories of what motivates: purpose, mastery and autonomy. The post Use Peer Coaching to Drive Employee Lifetime Value appeared first on Sales & Marketing Management.

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Sales and Marketing Management

JANUARY 31, 2021

Hiring and onboarding are an expensive undertaking, so companies are incentivized to train new sales reps quickly and ramp faster. But, many organizations tend to rely on these programs and miss the golden opportunity to continue upskilling sales reps throughout their time at the company. That’s where sales coaching comes in.

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Sales and Marketing Management

SEPTEMBER 27, 2023

By embracing a balanced, data-driven approach that taps into intrinsic motivation, you’re not just enhancing your sales initiatives, you’re revolutionizing them. The post The Future of Sales Excellence appeared first on Sales & Marketing Management.

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Sales and Marketing Management

MARCH 25, 2024

When asked what types of recognition were the most memorable, respondents emphasized six methods in particular: Public recognition or acknowledgment via an award, certificate or commendation Private recognition from […] The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management.

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Motivation Study Marketing Report 120

Nutshell

JULY 5, 2024

Sales can be tough work. Salespeople constantly put what they’re selling (and maybe even themselves) up for rejection, then deal with the daily challenges of staying motivated and balancing lots of demands on their time. That’s where motivational sales quotes can come in handy. ” — Zig Ziglar 2. Henry Ford 5.

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Motivation Up-Sell ACT Lead Rank 126

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. The Problem with B2B Artificial Intelligence and Sales.

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No More Cold Calling

DECEMBER 10, 2020

I was appalled when listening to a podcast on marketing, and the interviewee said: “Explain it so your grandmother would understand.”. Know What Motivates Your Team. Instead of “dumbing things down,” focus on knowing what motivates people, so you know how to interact, recognize, and manage them. How should I interact with you?

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Face-to-face Motivation Hiring Guidelines 421

Smooth Sale

NOVEMBER 6, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Motivate Employees Before a Trade Show Putting much emphasis on your trade show displays before a show is wise but equally or even more important, you will want to recognize the importance of a happy staff.

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Trade Show Motivation How To Lead Rank 101

Sales and Marketing Management

FEBRUARY 9, 2020

Author: TIM HOULIHAN Sales reps and rewards go hand in hand. Managers use rewards because they reliably deliver recognition and motivation. When sales managers use rewards, they send signals to their teams and organizations. A sales manager from an ag distributor told me he’s using rewards to improve his company’s culture.

Sales Management 259

Sales Management Compensation Loyalty Social Media 259

Steven Rosen

JANUARY 16, 2023

10 Characteristics of Bold Sales Leaders. Sales leaders have had to adapt to virtual selling, work from home, supply chain issues, passing on price increases and sales rep turnover. Lack of Accountability : When facing a more challenging sales environment, salespeople use excuses for not achieving their quotas.

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Leads Marketing Qualified Lead Face-to-face Sales Leadership 317

Sales and Marketing Management

DECEMBER 16, 2024

Monetary motivation only goes so far. Consider the following ideas for engaging and energizing your sales team. The post Unique Incentives to Energize Sales Teams appeared first on Sales & Marketing Management. Impactful incentive programs start with creativity.

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Incentives Incentive Motivation Sales 156

Mr. Inside Sales

NOVEMBER 20, 2023

Then Google REALLY started marketing! What does this teach us as sales reps? It takes persistence, a proven sales cadence, and many calls to finally persuade a qualified buyer to buy from you. This week ask yourself: Are you following AT&T’s marketing efforts? ON DEMAND SALES TRAINING THAT GETS RESULTS!

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SalesFuel

JUNE 25, 2024

Not every employee brings a high level of motivation to work on a daily basis. But what should you do about your challenging employees – the ones who are very capable but never seem motivated? The key cause underlying the lack of productivity is likely motivation. That’s fine — people have "off" days. Photo by Kelly on Pexels.

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Motivation How To Hiring Promotion 105

Steven Rosen

MARCH 2, 2023

5 Ways to Stay Inspired Paul Smith is the Sales Director of a leading technology company. He has been in the industry for the last ten years and has been a star in various sales and marketing roles. Having just gone through a sales force downsizing, Paul has adopted an inspirational leadership style.

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Hiring Face-to-face SAP Energy 227

Sales and Marketing Management

FEBRUARY 25, 2020

Good incentives rely on high degrees of precision to generate motivation. For instance, $500 cash is received for every $100,000 in new sales during the quarter above and beyond the basic commission rate. Above their comp plan, a rep might earn 1,000 points for every $100,000 in new sales during the quarter. Recognition.

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Incentives Incentive Travel Motivation 323

Sales and Marketing Management

SEPTEMBER 25, 2023

Here's a look at why they are popular and some suppliers for your next motivational effort. The post Gift Cards: Highly Valued and Highly Used appeared first on Sales & Marketing Management. Nine in 10 respondents say gift cards make an appropriate employee incentive or reward.

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Incentives Incentive Motivation Marketing 245

The Pipeline

NOVEMBER 19, 2020

Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Almost all executives point to one kind of sales meeting they hate most. Share A Definition Of Value. Prospecting.

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Lead Scoring Lead Rank Margin SME 398