Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Sales and Marketing Management

OCTOBER 9, 2017

After more than 30 years of selling for small businesses, entrepreneurs and large corporations such as Hewlett-Packard and Microsoft, I’ve seen sales fall short time and again. The power goes out during a software deployment. When I moved to Microsoft, I was able apply the same habits with teams that I managed.

Microsoft 213

Microsoft Decision Maker SME Hiring 213

Zoominfo

OCTOBER 22, 2020

At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. Best practices for going to market across Europe. Public tasks.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Sales and Marketing Management

SEPTEMBER 12, 2014

Teaser: High-tech workers love their incentive stock options, but Microsoft’s Michele Samoulides says that incentive travel programs are some of the software giant’s most effective motivators. Issue Date: 2014-09-01. read more'

Incentives 159

Incentives Incentive Microsoft Travel 159

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. What you need is customer relationship management (CRM) software. Here are four ways a CRM software pays for itself once you get it up and running.

Small Business 119

Small Business Small Business Software Software 119

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Sales by lead source.

Software 108

Software Software Top of Funnel Lead Rank 108

Hubspot Sales

MARCH 8, 2020

Top players like Salesforce and Microsoft have rolled out AI-driven tools. This type of software gathers customer and prospect data from multiple sources, runs it through machine learning models to predict which leads are most likely to convert, and presents the findings in the form of top-scoring prospects and accounts.

Lead Rank 113

Lead Rank Software Software Lead Scoring 113

Zoominfo

APRIL 22, 2020

Similarly, Loom , a screen video and recording software, is removing the recording limit on their free plan and also giving free access to K-12 schools and educators. Microsoft has made Microsoft Teams free for six months. Zoho is offering free access to its remote work software, Remotely, until July 1st, 2020.

Company 173

Company Customer Microsoft Film 173

Zoominfo

MAY 6, 2020

The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software. Was it the Marketing? . Has Zoom’s marketing just been that inventive?

Video 207

Video Cancellation Microsoft Comparison 207

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Nutshell

MAY 11, 2023

One of the main benefits of CRM software is the ability to get every aspect of your business working in sync. And if you also rely on accounting software to manage incoming and outgoing payments, there are a lot of hidden benefits to integrating it with your CRM.

SalesForce 159

SalesForce Microsoft CRM Software 159

Nutshell

APRIL 3, 2024

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Read on to learn more about each type of startup software. Of course you do.)

Software 71

Software Software Scale Google Analytics 71

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Hubspot Sales

JANUARY 25, 2021

There are a number of customer relationship management (CRM) tools on the market today, each of which comes with many features, integrations, and capabilities. Examples of CRM Software in Use. HubSpot is a CRM platform —meaning, it tracks customer relationships as well as facilitates marketing, sales, and service processes.

Hubspot 137

Hubspot Social Media Microsoft CRM 137

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company 156

Company Prospecting Oracle Transportation 156

Cincom Smart Selling

MAY 3, 2024

Microsoft Dynamics 365 CRM (customer relationship management) provides a way to centralize data and connect systems to give sales teams and other departments visibility across quote requests, orders, and fulfillment. Related: What Is Configure Price Quote Software? Can You Use Microsoft Dynamics to Optimize Your Sales Process?

Microsoft 48

Microsoft CRM Margin Discount 48

Nutshell

MAY 17, 2023

Copper CRM is a good choice for sales teams that live and breathe G Suite, but what about those of us who prefer a bit of software freedom? For sales teams that operate entirely in the Google software suite, this integration makes total sense. And most sales organizations prefer to use their own tools for various activities.

Microsoft 119

Microsoft SalesForce CRM Hubspot 119

Allego

MAY 28, 2020

Onboarding new hires quickly and rolling out sales and marketing strategies consistently are two challenges many sales organizations face, especially now that most B2B sales teams are virtual. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

Software 87

Software Software Hiring Strategy 87

SBI

FEBRUARY 8, 2018

Companies like Epson, IBM, Microsoft, and Box are able to scale sales teams faster into different markets by having a Conversica A.I. Customers typically have a Sales Ops/Marketing Ops, internal Champions, and sales leaders/people on calls. Marketing and Sales should be aligned with expectations of what A.I.

Prospecting 139

Prospecting Eloqua Microsoft Marketo 139

Sales and Marketing Management

MAY 28, 2017

What we are selling is not the software product – the set of all the features, in their specific implementation – because there are just not many buyers for this software product. The software just happens to be the part we’re able to build and ship (and the means for us to get our cut). Selling the New Normal.

Software 149

Software Software Guidelines Groups 149

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.

Examples 130

Examples B2B Microsoft Case Study 130

Cincom Smart Selling

FEBRUARY 7, 2025

This is where CPQ (Configure, Price, Quote) software plays a crucial role. By reducing errors and improving response times, CPQ software enhances both sales efficiency and customer satisfaction. CPQ software eliminates these challenges by ensuring pricing accuracy, enforcing discounting rules, and speeding up the approval process.

Comparison 48

Comparison Software Software SAP 48

Sales and Marketing Management

MAY 14, 2020

Collaboration and messaging platforms – Many companies already have collaboration platforms such as Slack or Microsoft Teams in place. Modules on the technologies reps will rely heavily on (screen-sharing, conferencing software, etc.), Consider preparing brief eLearning content that addresses this.

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Hubspot Sales

AUGUST 2, 2020

Those predictions can help guide different aspects of your sales and marketing approaches, including identifying upselling opportunities, zeroing in on particularly popular products, and improving your sales and marketing messaging. Compile your sales data manually or use sales analytics software on a rolling basis.

Analytics 138

Analytics Tools Scale Hubspot 138

Nutshell

JANUARY 2, 2025

Finding the best software for architects is one way to ensure that your designs have the impact you desire and that your projects run smoothly. This guide sets the great architecture software apart from the good and provides you with the information you need to ensure you have the tools you need to succeed.

Software 62

Software Software Lead Rank Microsoft 62

Zoominfo

JANUARY 9, 2023

It’s a high-risk investment with the potential for huge returns, so volatile markets, global instability, and a cooling economy can affect how VCs write checks. Some of the biggest startup success stories were born during or shortly after recessions, including Microsoft, Slack, Instagram, and Uber.

Data 130

Data Software Software Microsoft 130

Hubspot Sales

JUNE 14, 2018

eSignature software makes it easy to collect and store these kinds of signatures, usually by enabling you to put entry forms in your documents. Digital signature software will create a condensed version of a document -- called a hash -- which will be encrypted using a key in a signatory certificate. But what about digital signatures ?

Ideal Customer Profile 145

Ideal Customer Profile Enterprise Enterprise Software 145

Nutshell

JUNE 29, 2021

Its users also enjoy the ability to create multiple sales pipelines , customize reports, and integrate with third-party software through native integrations and Zaps where the integrations fall short. Due to this, users report purchasing the software and still not being up-and-running after weeks. But Zoho CRM also has its limitations.

CRM 116

CRM Hubspot SalesForce Google 116

Hubspot Sales

DECEMBER 8, 2017

But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks. Attract and attain more customers uing advanced mobile marketing. iOS | Android | Microsoft. Free iOS | Android | Microsoft.

CamCard 145

CamCard Microsoft Hubspot Ideal Customer Profile 145

Zoominfo

AUGUST 31, 2020

1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. Artificial intelligence is a buzzword in the software world, and let’s face it– it’s smart marketing to associate your brand with artificial intelligence. Less accurate solutions will hit the market. How many employees work at Enron?”.

Data 179

Data B2B Industry Engineering 179

Pointclear

MAY 5, 2017

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. About CRM Radio Guest Mike Plante, Chief Marketing Officer. About InsideSales.com.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Nutshell

JUNE 14, 2023

What are the best types of software for tech companies to use? 6 types of software to include in your tech company tech stack Every company’s tech stack will look different. Customer relationship management (CRM) software One of the most important tech company tools to have is a customer relationship management (CRM) platform.

Software 62

Software Software Company Microsoft 62

Sales and Marketing Management

JUNE 4, 2020

By connecting systems like Microsoft Teams or Slack, teams can access approved content in familiar ways. 87% of companies say that their market has become more competitive in the last three years, according to the 2019 State of Competitive Intelligence Report. With every new question or response, it gets even more valuable.

Face-to-face 156

Face-to-face Proposal Microsoft Sales Qualified Lead 156

Cincom Smart Selling

MAY 8, 2024

Manufacturing companies operate in a unique environment with distinct software needs compared to other industries. Manufacturing-focused CPQ (Configure, Price, Quote) software provides an automated quoting engine designed specifically for industrial use cases. Related: What Is Configure Price Quote Software?

Software 62

Software Software Lead Rank Scale 62

Sales Hacker

NOVEMBER 9, 2020

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. Today, we’re seeing a continuous trend of vendor consolidation across multiple software categories. This isn’t the only effect WFH has had on the sales tech market, though.

Lead Rank 129

Lead Rank Lead Scoring Trends Report 129

No More Cold Calling

MAY 12, 2016

I’ll crank out a few for us to look at: GENERAL: Mistakes database marketers make. SPECIFIC: The seven biggest mistakes database marketers make—and how to avoid them! GENERAL: Important tips for software marketers. SPECIFIC: Three tips for software marketers that can increase revenues by 25% or more !

Lead Generation 120

Lead Generation Leads Marketing Qualified Lead Cold Calling 120