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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130
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13 Steps For Creating Your Sales Strategy Presentation

MTD Sales Training

Research giant Gartner defines Sales Strategy as “an organisation’s detailed plan to drive sales performance, innovation and growth by better penetrating existing markets and growing share of current customer wallet.” You’ll need to describe how you’ll approach all your significant markets elsewhere in your presentation (see step 5).

Strategy 156
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20 Ways to Boost Engagement with Sales Videos

MTD Sales Training

High-quality sales video content has the power to elevate your marketing strategy and build your brand. In an era where attention spans are short, creating engaging videos is essential not just for attracting leads, but also for enhancing your sales training initiatives. Let’s get started!

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
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Building and Scaling Sales Teams in Competitive Markets (video)

Pipeliner

The episode delves into the intricacies of building and scaling sales teams in competitive markets, addressing the challenges that sales leaders face today. Company Image: Maintain a positive company image through Glassdoor ratings and an authentic social media presence to attract top talent. He is CSMO at Pipeliner CRM.

Scale 98
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Maximising Sales with Monetisation Models

MTD Sales Training

Sales training programmes often emphasise the significance of implementing effective monetisation strategies to drive revenue growth and boost profitability. Explore the synergy between monetisation models and sales training methodologies, uncovering strategic approaches to enhance organisational sales performance.

Lead Rank 156
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The Power of Sales Forecasting and Predictive Analytics

MTD Sales Training

Sales training programmes are now integrating these concepts, ensuring that sales professionals are not just reacting to market changes but anticipating them. A sales forecast is an educated guess at how a market will respond to your organisation’s go-to-market efforts.