Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales and Marketing Management

JULY 26, 2022

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.

Social Media 279

Social Media Media B2B B2C 279

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 61

Trends Social Media Marketing Airlines 61

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

The Sales Heretic

AUGUST 12, 2020

My friend Joel Comm is a brilliant author, speaker, and entrepreneur. He’s also the co-host of The Bad Crypto Podcast. In this capacity, he frequently receives requests from people who want to be a guest on his show. Recently, his inbox was graced with this request (that he kindly shared with me): Hey guys, I [.].

Media 388

Media Relationals Benefit Marketing 388

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

SalesFuel

JANUARY 31, 2025

As you pitch your accounts, do you know what they want from their media investment? Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying? How will accounts incorporate AI into their media buying process?

Media 59

Media Marketing Advertising Advertising 59

Sales and Marketing Management

OCTOBER 24, 2022

In the digital age of texts, tweets, likes, and posts – here are three steps that more companies should take to successfully integrate social media into their overall business marketing strategies. The post 3 Ways to Avoid Social Marketing Missteps appeared first on Sales & Marketing Management.

Marketing 51

Marketing Social Media Media Strategy 51

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333

Trends Marketing Lead Rank Conference 333

Pipeliner

JANUARY 21, 2025

In a recent episode of the Expert Insight Interview, host John Golden engaged in a compelling discussion with Eric Jorgensen, the CEO of Scribe Media. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

No More Cold Calling

DECEMBER 26, 2024

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. Her words are just as true, if not more so, today. My best advice for 2025: DONT jump on the bandwagon; DO chart your own course.

Referrals 317

Referrals Cold Calling ROI Sales Qualified Lead 317

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales 2.0

JULY 2, 2024

Your email box became full of marketing emails and newsletters you forget you signed up for. Then we added social media to the mix. At first it was really social, but now social media is full of marketing messages. At first it was really social, but now social media is full of marketing messages.

Prospecting 417

Prospecting Social Media Channels Referrals 417

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Smooth Sale

DECEMBER 18, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? Author Bio: Natalie Whited is the VP of Marketing at Orbus Visual Communications.

Marketing 88

Marketing Influencer Loyalty Remedy 88

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

OCTOBER 31, 2024

For example, AI can synthesize data and signals that reveal prospect behavior, such as website visits, engagement with content, or social media activity, and produce an actionable recommendation of how to reach out. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Rank Lead Scoring Marketing 98

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in.

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

Sales 2.0

OCTOBER 21, 2024

Many salespeople becoming mass email marketers. Some people see this as a new way for salespeople to generate even more outbound email (and social media messages). Most businesses have sales and marketing plans. About a decade ago, certain subject matter experts came up with a solution to this problem. The solution was do more.

Scale 195

Scale Social Media Outbound Referrals 195

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

Top of Funnel 66

Top of Funnel Funnel Video Strategy 66

SalesFuel

FEBRUARY 3, 2025

Consumers are spending more of their media time with FAST programming. When it comes to TV media buying, should your clients focus on FAST? What is the Best Way to Allocate TV Media Buying Budgets? This scenario makes it critical to reach consumers in more than one media format. Digital media accounts for 65.9%

Media 59

Media Consumer Advertising Advertising 59

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

SalesFuel

FEBRUARY 10, 2025

As you pitch your services and media space to prospects, let them know how high growth accounts succeed. Their laser focus on their content marketing cycle explains some of their success. They allocate an average of 10% of revenue to marketing activities. Favorite techniques include: Email marketing campaigns 45.6%

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

SalesFuel

FEBRUARY 24, 2025

Are you looking for guidance on what to expect this year in the media sales industry? The top three challenges you may face this year include: Expectation Management Technology-Based Changes Omnichannel Campaigns and Measurement Expectation Management As a media seller youre dealing with expectations on many levels.

Face-to-face 59

Face-to-face Media Industry Hiring 59

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. Marketers can quickly place content, especially if they are managing organic social themselves. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

SalesFuel

DECEMBER 9, 2024

The marketing team in every organization faces a familiar tug of war. Should they adjust their brand message in favor of performance marketing? Brand vs. Performance Marketing Your clients have many ways to spend their marketing budgets. But marketers aren't on board with that message.

Marketing 64

Marketing Ideal Customer Profile Travel Campaigns 64

Sales 2.0

MAY 1, 2020

Going retro and sending people old-fashioned “boring” letters without any marketing glitz has worked well. Social media connecting : This one works best with people who hang out a lot on social media, like sales and marketing consultants. Handwritten notes on personal stationary have been even better.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Smooth Sale

MARCH 3, 2025

Photo by Attract the Right Job or Clientele: Video Marketing Can Be A Top Tactic For SME Growth A successful marketing strategy is a central ingredient in business success. In todays landscape, video marketing should be one of the top items on your agenda. Or tap into the latest style trends on social media.

SME 78

SME Video Marketing Social Media 78

Smooth Sale

OCTOBER 24, 2024

However, upon meeting a marketing genius willing to share her better strategies for utilizing social media in its initial phase, I was reprimanded for my style. Although it was scary upfront for numerous reasons, I took a chance because I knew I needed to learn better social media strategies from her. I had to change my way.

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Sales and Marketing Management

MARCH 20, 2024

Social media likes offer a surface-level view of engagement that doesn’t necessarily translate to real business value. appeared first on Sales & Marketing Management. Aim higher. The post Likes Galore, Sales Zero?

Social Media 295

Social Media Media Sales Marketing 295

Smooth Sale

JANUARY 4, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Marketing and Get More Customers One key strategy for running a successful business is to reach as many customers as possible. Market Research Its a simple fact that you cant appeal to everyone. Today, having an active social media presence is critical.

Film 156

Film Marketing Customer How To 156