Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

BuzzBoard

JUNE 11, 2024

Understanding the Basics of Marketing Automation for Small Businesses It’s crucial to understand the value of marketing automation for small to medium-sized businesses (SMBs). This technology, an integral component of a comprehensive digital strategy, streamlines your marketing campaigns, enhancing efficiency.

Marketo 52

Marketo Small Business Small Business Marketing 52

BuzzBoard

SEPTEMBER 21, 2024

Unpacking the Essential Benefits and Impacts of Implementing Marketing Automation Tools for Mid-Sized Company Clients Marketing automation tools can be transformative for your mid-sized clients. So, why is marketing automation important? These tools effectively streamline, automate, and measure marketing tasks and workflows.

Tools 52

Tools Company Marketing Commence 52

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Costello

APRIL 11, 2018

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. On that note, Danielle often reminds her team that Marketo’s contacts are humans before they are prospects.

Marketo 75

Marketo Account Conversion Face-to-face 75

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Drift

APRIL 26, 2018

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91

Eloqua Software Software Marketo 91

SBI Growth

MARCH 15, 2019

Today Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople: their customers. Jill shares key drivers that bring about executive alignment that.

Marketo 184

Marketo Marketing Customer Influencer 184

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But like with any marketing channel, you need to make them feel valued in their interactions with your company.

B2B 246

B2B Sales Qualified Lead Lead Rank Lead Scoring 246

SBI Growth

JULY 16, 2013

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn is the gold standard for B2B social marketing. You need a marketing strategy and approach that works. Facebook entered the search engine market with the launch of “graph search”. HubSpot and Marketo.

Facebook 331

Facebook B2B Marketo Hubspot 331

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

APRIL 26, 2022

A Boolean query using OR might be as follows: Current_job_title:“Email Marketer” OR “Email Coordinator” This query would result in a list of candidates that are currently either working as an “Email Marketer” OR “Email Coordinator.” Say you were looking for a marketing manager.

Marketo 130

Marketo Engineering Hubspot SalesForce 130

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! from Marketo. What is a gap analysis?

Analysis 103

Analysis Top of Funnel Lead Rank Lead Scoring 103

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

SalesLoft

DECEMBER 17, 2019

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

SBI

JUNE 24, 2014

They arrived as a result of long hours and countless dollars of marketing devoted to various, successful, lead gen tactics including SEO and SEM. That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” They are hiding in plain sight. So far, I’m with them.

Marketo 137

Marketo Top of Funnel Groups Prospecting 137

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Software 187

Software Software B2B Top of Funnel 187

Close.io

AUGUST 30, 2019

In the last few years, there has been a radical shift in the way people use and buy software. In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? How is product-led different than sales-led? Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Allbound

AUGUST 14, 2019

Using Your Marketing Automation For To-Partner Marketing. Most companies today have adopted some form of marketing whether it’s digital, email, social or content in order to increase brand awareness and generate leads. What is to-partner marketing? The Steps to a Succesful To-Partner Marketing Strategy. ?

Marketing 52

Marketing Marketo Scale Campaigns 52

SBI

JULY 2, 2014

With a large percentage of buyer’s now beginning their search for solutions on the internet, and with more and more marketing content being delivered to those buyers, sellers have a lot more inbound leads. These two factors paved the way for a new type of solution referred to as marketing automation.

Lead Rank 123

Lead Rank Sales Qualified Lead Marketo Lead Scoring 123

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

LeadBoxer

NOVEMBER 29, 2020

This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. Gone are the days of having to search databases for possible leads, manually creating profiles in customer relations management (CRM) software, and deciding who to call or email first. Nurturing Leads.

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. 1) Outreach.io Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

OCTOBER 5, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But like with any marketing channel, you need to make them feel valued in their interactions with your company.

Sales Qualified Lead 100

Sales Qualified Lead B2B Lead Rank Lead Scoring 100

Pointclear

JULY 23, 2013

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

Sales Qualified Lead 206

Sales Qualified Lead NetSuite Leads360 Leads 206

Salesmate

APRIL 7, 2020

QuickBooks is accounting software that has been developed and marketed by Intuit. Kissmetrics is an analytics and conversion platform that has been developed for businesses that want to optimize their marketing efforts. Kissmetrics provides really useful data to the marketers for measuring the impact of their strategies.

Tools 130

Tools Marketo Harvest Ideal Customer Profile 130

Zoominfo

MAY 9, 2022

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. Why Do You Need a Sales Engagement Platform? They generally make a lot of money.

Scale 130

Scale Sales Automation Hiring ROI 130

Sales Hacker

SEPTEMBER 2, 2023

Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. So that market dynamic is interesting.

Revenue 78

Revenue Lead Rank Lead Scoring Infusion 78

DiscoverOrg Sales

JANUARY 8, 2019

Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. But in a few years, data-driven go-to-market muscle will be widespread. For example, the way Einstein feeds into Marketo or Outreach. This gives me confidence. I see it used here and there today.

Data 149

Data B2B Intent Data Intent 149

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action.

Sales Enablement 129

Sales Enablement Scale Hiring Marketo 129

Allbound

SEPTEMBER 12, 2018

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. 3 Types of SaaS Partner Programs. All but three programs are free to join.

Commission 112

Commission Referrals Marketo Hubspot 112

DiscoverOrg Sales

FEBRUARY 27, 2018

Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. This is part of a larger examination of 7 specific ways sales intelligence impacts marketing and sales processes : In Part 1, we tackled data quality and management. Sales and marketing professionals know this well.

Competition 145

Competition Ideal Customer Profile Intent Data Intent 145

SBI

JUNE 24, 2014

They arrived as a result of long hours and countless dollars of marketing devoted to various, successful, lead gen tactics including SEO and SEM. That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” They are hiding in plain sight. So far, I’m with them.

Marketo 62

Marketo Top of Funnel Groups Prospecting 62

Openview

SEPTEMBER 11, 2017

Using the details of a fictional Vodafone employee to sign up for SaaS products , Process Street automatically collected all incoming outreach including sales emails, marketing emails, and voicemail transcripts. 65% of companies hand you over to an automated marketing campaign. The average marketing drip campaign contains 3 emails.

Enterprise 118

Enterprise Enterprise Company Marketo 118

Allbound

AUGUST 1, 2018

Channel marketing is changing, but not in the way you might expect. Like every other facet of sales and marketing, channel marketing is being affected by the rise of newer, faster, and better technology. Copper CMO Morgan Norman calls this new wave of marketing the Relationship Era. “We’re

Channels 48

Channels Trends Marketing Enterprise 48