Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MARCH 21, 2025

Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. But first, heres what you should consider when evaluating coaching tools.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Fortunately, AI tools like Conversica can fill in the gaps and analyze current and historical data to deliver personalized messages that inspire confidence in your prospects.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. You can’t change what’s already happened.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Unfit Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Awarathon

APRIL 25, 2025

With evolving customer behaviors, product cycles, and competitive dynamics, sales and marketing teams need smarter tools to stay ahead. A powerful go-to-market strategy hinges not just on planning but on execution, agility, and readiness across the commercial organization.

Scale 52

Scale Coaching Sales Qualified Lead Hiring 52

Partners in Excellence

JANUARY 30, 2025

For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling. 3X, 4x growth, just do the math and scale–all regardless of expense. And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies. On varying scales, KPIs should highlight which goals are being met and which ones are falling short. Lead Generation & Qualification.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. I blame outdated lead-gen strategies, metrics, and leadership. Some salespeople fool themselves into believing what I call the “warm call fantasy.”

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales Hacker

JANUARY 21, 2025

Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Why substance beats sizzle every time in sales and marketing.

Scale 105

Scale Hubspot Strategy Loyalty 105

Sales 2.0

OCTOBER 21, 2024

Today we are in the age of generative AI. This new technology allows us to create content at a huge scale. Some people see this as a new way for salespeople to generate even more outbound email (and social media messages). I predict buyers will react with their own AI defenses to this fresh tsunami of unwanted outreach.

Scale 195

Scale Social Media Outbound Referrals 195

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 49:07) The effectiveness of small group events in go-to-market strategies.

Scale 102

Scale Paid Content Twitter Engineering 102

Sales Hacker

OCTOBER 30, 2024

The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Channels 115

Channels Scale Strategy Distribution 115

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Its time to make them intelligent.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

MARCH 26, 2025

Reps unwittingly work leads that fall under a colleagues existing account. Marketing teams pour budget into new accounts that arent really new. Mapping 100+ Million Companies: The Scale of the Challenge Why is this problem so persistent? Morale goes up when the tools help them succeed instead of creating confusion.

Data 130

Data Revenue Scale Territories 130

Vengreso

JANUARY 14, 2025

00:07:27 – Creating a Smarketing Culture JD Miller explains the importance of creating a “smarketing” culture within an organization, where sales and marketing teams work together as a unified team with aligned goals, metrics, and incentive plans. FlyPosts AI – Thought leadership AI post generator tool.

Scale 70

Scale Face-to-face Forecasting Quota 70

Act!

APRIL 9, 2025

In this article, well discuss the ins and outs of how to scale a small business for long-term growth and success. Scalability, on the other hand, involves using modern tools for business growth , such as AI chatbots and self-service portals, to address common customer queries.

Scale 52

Scale Lead Rank Lead Scoring Strategy 52

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. A year later (just this past July), we converted 1,000 leads to demos. It sounded crazy at first. So, how do we do it?

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

OCTOBER 9, 2024

By integrating with tools that incorporate target data from external sources and providing seamless communication between sales and marketing, these solutions provide a comprehensive view of target accounts and enable data-driven decision-making across the customer journey.

Software 130

Software Software Account Data 130

No More Cold Calling

JANUARY 31, 2025

What if your teams best leads were already at their fingertips, but they werent taking full advantage? Myth #2: Referral selling cant be scaled. Referrals, on the other hand, deliver qualified leads with higher intent, shortening sales cycles and improving close rates. This is your referral reality check.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

JANUARY 29, 2025

By leveraging solutions like ZoomInfos GTM Intelligence Platform , businesses can align sales, marketing, and operations around a unified strategy, turning their data challenges into competitive advantages. Heres how it works, why now is the right time to adopt GTM Intelligence, and how ZoomInfo is leading the way in the GTM Intelligence age.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

FEBRUARY 24, 2025

Consider the case of generative AI. Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. Yet we now know there was a massive latent demand for faster, scalable, and personalized marketing content and it was there for likely decades.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

eGrabber

NOVEMBER 6, 2024

For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies. Struggling to find leads for your healthcare staffing agency? Try JobGrabber – Get 350 Credits for Free!

Lead Generation 52

Lead Generation Sales Qualified Lead Tools Lead Scoring 52

Hubspot Sales

NOVEMBER 22, 2024

You need a healthy pipeline of leads to meet those targets. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Further, 21% cite cold email as their most successful lead-gen method. Want to generate more inbound leads ?

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

No More Cold Calling

OCTOBER 1, 2021

They’re accountable for sales touches, not for generating leads that are actually qualified. What tech tools will help me generate hot leads and land new clients? Yes, you are the very best tool in your sales toolkit. They Actually Said My Sales Lead Generation Is Old School.

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Zoominfo

APRIL 15, 2025

This highlights the lack of compelling bottom-line use cases delivered by mass-market AI tools, such as chatbots or basic CRM assistants, which are the most popular tools in our survey. These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior.

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. They don’t fill your pipeline with qualified B2B leads. Big mistake!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

Cincom Smart Selling

FEBRUARY 20, 2025

CPQ (Configure-Price-Quote) is a specialized software tool designed to help businesses streamline the sales process, especially when dealing with complex products or services. System Integration CPQ integrates seamlessly with CRM, ERP, and other tools or systems, streamlining operations across departments and reducing silos.

Scale 48

Scale Company Discount Proposal 48

Zoominfo

JANUARY 28, 2021

However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. In the time of COVID-19, employees have taken on a remote mindset and lifestyle: working from their bedrooms, clumsily interchanging parenting with managing, and, generally, adapting to the new normal.

Tools 235

Tools Scale Fashion Report 235

Sales 2.0

OCTOBER 25, 2021

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. If the processes that admins need to perform are well-documented, admins can be onboarded quickly and the number of admins can be scaled up quickly.

Territories 396

Territories Compensation Scale Decision Maker 396

MarketJoy

FEBRUARY 17, 2025

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Zoominfo

AUGUST 8, 2024

Leads from other teams involved in sales enablement — such as product and customer support — may also be fashioned into a dedicated team to determine the best sales processes and technology to move enablement forward across disciplines. Here are five specific ways sales enablement can contribute to broader company success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Pipeliner

MARCH 24, 2025

In the latest episode of the podcast, host John Golden engages in a deep dive with Matthew Stafford , an experienced entrepreneur and managing partner of Build Growth Scale. The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market.

Video 96

Video Scale Lead Scoring Lead Rank 96