Remove Marketing Qualified Lead Remove Prospecting Remove SME
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“Our Value Proposition is…”

The Pipeline

Your prospects sure don’t! Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Prospecting consists of regaling anyone who’ll listen with that value prop. By Tibor Shanto.

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Letting Your Prospects Train You

The Pipeline

Over the years, I have found that some of my best prospect interviews have come as a result of something another prospect asked me. As a bonus, your prospects/customers will help you sell your next deal without them even knowing or caring. Refining how they prospect and conduct discovery. Share And Lead.

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Pack Your Prospecting Call With Things to Unpack During Discovery

The Pipeline

While it is true that the only reason for a prospecting call is to set up the first formal interaction, there is so much more that can be accomplished. One thing that many fail to do in prospecting calls is set the momentum for the Discovery and beyond. Most are focused on and working on getting that primary directive right.

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Have You Asked Yourself That?

The Pipeline

Questions define the experience for prospects, especially those who you identified, sourced and engaged with based on your assessment of your ability to drive not only the objectives they are aware of but objectives you know from experience a company in their space should have to excel. My SME commentary and view of that.

SME 225
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Stop Selling Like You’re In Stockholm

The Pipeline

Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. Salespeople intellectually understand the need to win the business by not leading with product. But I would argue that they were not supporting the values and goals of their prospects.

SME 299
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Push and Pull In Sales

The Pipeline

Now let’s apply that to a prospect, the square they are in represents their current state, and the square they end up in, represents their state, where they are, after a purchase decision. To move these prospects, you’re going to have to “pull”. These prospects have “to be led to”, and you have to do the leading.

SME 240
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There Is No Getting To Closed Without The Journey

The Pipeline

So, they, managers, are to blame, they are also the ones to lead a change to make things better. As always, as an SME you have a chance to share your experience and expertise. If you lead with those rather than product, you will be safer to travel with. By Tibor Shanto. Head Fakes.

Closing 188