“Our Value Proposition is…”
The Pipeline
NOVEMBER 19, 2020
Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Not just with a marketing intern’s or contract writer’s view of things. By Tibor Shanto. Frankly, who cares? No, seriously!
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