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This may hit your Sweetspot

Sales 2.0

Given that this is now 2014, Sweetspot is an iPad first (and only at the moment) tool. I think the first part of the framework, getting contact data, is a little easy these days with tools like data.com etc. Obviously this makes plenty of sense given many sales people are on the move all the time. Prospecting Sales 2.0

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Demand Generation Advice for the CEO

SBI Growth

For example, Newsweek announced it is no longer going to print its magazine. The magazine focused on active demand for way to long and almost died. If not, use this tool from the Make The Number seminars to calculate how much stimulated latent demand you need. Focusing only on active demand will result in missing the number.

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Fools With Tools

Partners in Excellence

At the same time, when you actually talk to people, the utilization of these tools is very low. All these tools that are supposed to make us more efficient or more effective, the actual results seem to be the opposite. The highest performers are using these tools very well, productively, and effectively.

Tools 123
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2 Ways for Sales Operations to Improve the Sales Funnel

SBI Growth

In fact, this year is the first time ever that online media spending will surpass that of traditional print stalwarts: newspapers and magazines. Download the tool at this event to get started. Download this Lead Generation Success Metrics tool to get a complete picture of how effective Marketing’s efforts are. Get started.

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CMO Secrets to Impacting the Sales QBR

SBI Growth

Recently I was filling out a survey for Consulting Magazine. Join the shield wall with sales by providing them high impact marketing tools. The lowest hanging fruit today is Social Prospecting Tools. Marketing can provide social selling guidelines and tools. The desire to avoid conflict at all costs results in mediocrity.

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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration. It can’t develop value propositions.

Marketing 266
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The Future of Selling

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan My vision, of how the future of selling is shaping up, appears in today''s (the December 18, 2013) issue of Top Sales Magazine. Objective Management Group (OMG) took home the Gold for the 3rd straight year for Top Sales Assessment Tool. Our Partner, Membrain , won the Gold for Top CRM Tool.