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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266
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The Next Big Prediction in B2B Sales

SBI Growth

More recently, he pegged the failure rate of marketing automation software at 50%. In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. One intelligent hour on LinkedIn tells the trained analyst that demand for sales reps outstrips supply 6x. At least I do.

B2B 308
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Select The Better Software Setup for Your Waste Company

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

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PowerViews with Nick Stein: The Role of Games in the Sales Office

Pointclear

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Here are some highlights from our discussion, which can be viewed in its entirety below.

Hiring 214
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Sales Training: Why You May be Struggling to Deliver

SBI

Sales Training: Why You May be Struggling to Deliver. Are you struggling to deliver training that leads to positive, measurable outcomes? Most training fails to deliver long-term impact. As long ago as the 1870s, there was formal sales training.” It began more as sales coaching than training.

Training 122
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Why is Sales Success So Damned Hard - Continued

Anthony Cole Training

Read Tonys Featured Segment in SalesForceXP Magazine! Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Leadership Training (2). sales management training (4).

Hiring 175
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Training Programs to Empower Employees and Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity.

Training 106