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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266
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The Next Big Prediction in B2B Sales

SBI Growth

More recently, he pegged the failure rate of marketing automation software at 50%. In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. One intelligent hour on LinkedIn tells the trained analyst that demand for sales reps outstrips supply 6x. At least I do.

B2B 308
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How To Know If an App Will Help Your Business

Smooth Sale

A user-friendly design ensures employees and clients can navigate it without extensive training or confusion. Your chosen app should integrate seamlessly with your existing systems, such as accounting software, CRMs, or communication platforms. This is where partnering with a software development agency can make a difference.

How To 97
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Select The Better Software Setup for Your Waste Company

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.

Software 103
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PowerViews with Nick Stein: The Role of Games in the Sales Office

Pointclear

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Here are some highlights from our discussion, which can be viewed in its entirety below.

Hiring 214
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The Transformative Power of AI in Coaching (video)

Pipeliner

Mitch, who has a rich background in software development and has co-founded a company with Tony Robbins and Chet Holmes, shared his journey of integrating AI into his coaching practice. AI as a Role-Playing Partner Role-playing is a crucial aspect of coaching, particularly in interpersonal skills training.

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Training Programs to Empower Employees and Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity.

Training 113