Magazine Sales Tools 
SBI Growth
OCTOBER 17, 2012
You need to improve your ability to accurately forecast so the VP of Sales can make the number. One way is to control the top of the sales funnel. In fact, this year is the first time ever that online media spending will surpass that of traditional print stalwarts: newspapers and magazines. Hold Sales accountable.
SBI Growth
JULY 3, 2013
For many marketing leaders the sales team’s QBR is an afterthought. Marketing typically provides updates to the sales team with a rear-view mirror approach. World Class CMO’s pursue involvement in sales QBRs. In some cases the sales team uses the QBR as an open forum to ambush marketing. The event is often reactive.
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Sales 2.0
JUNE 29, 2014
It’s a framework aimed at getting you access, setting up those oh-so-important initial sales meetings. I first created this framework from stressing out about the lousy results my inside sales team was getting cold calling. Given that this is now 2014, Sweetspot is an iPad first (and only at the moment) tool.
The Pipeline
MARCH 29, 2013
And although this isn’t breaking news, people are coming up with new ways to utilize the web every day when it comes to sales. But are we letting more traditional sales practices fall by the wayside in lieu of solely committing to digital tactics? Consider these perks of focusing on online advertising and sales: • Less Expensive.
SBI Growth
SEPTEMBER 27, 2013
Entering 2014, Sales and HR leaders face new trends causing turnover with top talent. As reported recently in AARP The Magazine , Baby Boomers are now outnumbered by Millennials. This post offers solutions to Sales and HR leaders who ask this question: “How do we respond to demographic trends and retain top sales talent?”
SBI Growth
OCTOBER 21, 2012
When the prospect becomes aware of the problem, you win a sale. For example, Newsweek announced it is no longer going to print its magazine. The magazine focused on active demand for way to long and almost died. If not, use this tool from the Make The Number seminars to calculate how much stimulated latent demand you need.
Partners in Excellence
JUNE 22, 2023
The sales and marketing automation markets are among the fastest growing software sectors. At the same time, when you actually talk to people, the utilization of these tools is very low. At the same time, when you actually talk to people, the utilization of these tools is very low. Kevin showed up with his “tech stack.”
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