2 Simple Ways to Calculate Total Addressable Market (and how it will impact sales!)
DiscoverOrg Sales
MARCH 27, 2018
A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. What is Total Addressable Market?
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