Sales and Marketing Management

OCTOBER 26, 2018

Besides the obvious benefits of high customer retention – you’ll generate more revenue and it’s more cost effective to keep a customer than find a new one – possibly the most important result of a stellar support program is the loyalty and trust you’ll build with your customers. For instance, do you have a way to listen to your customers?

Loyalty 274

Loyalty Customer Face-to-face Video 274

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. This means that while you may see higher sales in the short term, it will be difficult to sustain those gains over a long period of time.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

Loyalty 226

Loyalty Data Airlines Influencer 226

Sales and Marketing Management

SEPTEMBER 13, 2021

The post How Does Your Incentive or Loyalty Program Measure Up? appeared first on Sales & Marketing Management. New benchmark study from the IESP reveals expectations for program success.

Loyalty 226

Loyalty Incentive Incentives Study 226

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Analytics 246

Analytics Software Software Tools 246

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

SBI Growth

JULY 18, 2020

Iconic customer programs generate fierce loyalty and accelerate revenue growth. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk. In his final interview segment, Ryan Hollenbeck, CMO at.

Customer 410

Customer Loyalty Segment Revenue 410

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your content reaches the right people, fostering trust and loyalty.

Marketing 149

Marketing Campaigns Promotion Consumer 149

Sales and Marketing Management

APRIL 28, 2022

The key features of the sales excellence sales policy based on clear objectives, professional sales management, plus measurement and management of customer satisfaction and loyalty. The post Sales Excellence – a Comprehensive View appeared first on Sales & Marketing Management.

Policies 254

Policies Loyalty Objections Sales 254

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty.

Loyalty 126

Loyalty Customer Lead Rank Face-to-face 126

Sales and Marketing Management

FEBRUARY 9, 2020

Author: TIM HOULIHAN Sales reps and rewards go hand in hand. When sales managers use rewards, they send signals to their teams and organizations. Among the various messages they can send, rewards can signal the sales manager’s current priorities, or they can help build their team’s culture. What rewards can signal.

Sales Management 259

Sales Management Compensation Loyalty Social Media 259

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership. However, their methods and priorities often differ.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Rank 105

Pipeliner

FEBRUARY 6, 2025

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. Customer Retention: Loyalty is the lifeblood of the cruise industry.

CRM 103

CRM Loyalty Segment Retention 103

Bernadette McClelland

MARCH 17, 2023

LOYALTY : Whilst Irish people are often fiercely loyal to their workmates, friends and family, they will also distance themselves from those where they don’t feel that reciprocation, however you won’t hear them verbalise how they really feel or then again you might also hear them verbalise how they really feel! 4.LOYALTY

Loyalty 397

Loyalty Face-to-face Travel Up-Sell 397

Smooth Sale

OCTOBER 21, 2024

By incorporating game-like elements into the shopping experience, businesses can foster customer loyalty, increase sales, and create memorable brand interactions. Rewards obtained through loyalty programs boost customer devotion to a brand when they receive exclusive offers not found elsewhere. Don’t give up – find a better way!’

Strategy 113

Strategy Retail Lead Rank Lead Scoring 113

Steven Rosen

MARCH 12, 2024

Hosts Colleen Stanley and Steven Rosen discuss the importance of face-to-face conversations in sales and how sales leaders can encourage their teams to embrace in-person interactions. These reactions make it easier to be empathetic and build trust, essential for successful sales relationships.

Face-to-face 296

Face-to-face Video Decision Maker Loyalty 296

Sales and Marketing Management

NOVEMBER 18, 2022

With B2B sales, in-person and phone sales calls of yesteryear are making way for other forms of personalization, such as video chats and procurement portals. The post Becoming Journey Orchestrators for a Personalized B2B Experience appeared first on Sales & Marketing Management.

B2B 290

B2B Loyalty Video Buyer 290

The Pipeline

SEPTEMBER 13, 2021

Brooke is NPS certified and has a passion for collaboration and creativity and skilled in Campaign Strategy and Design, Marketing Management, Sales, SEO and Loyalty Rewards. Listen to other episodes here.

Scale 308

Scale Social Media Loyalty Campaigns 308

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

SEPTEMBER 30, 2020

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The seminar, offered by the American Crafts Spirits Association, was to be centered around “creating the next generation Brand Ambassador: a sales-oriented, account-driving individual.”.

Hiring 246

Hiring Loyalty Discount Social Media 246

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. They’ll drive new revenue the fastest.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

AUGUST 29, 2018

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Loyalty does not come by “delighting” them or “exceeding their expectations.” These customers speak about inconsistency - sometimes they have a very good experience, other times they do not.

Customer Service 270

Customer Service Customer Loyalty Chemicals 270

MTD Sales Training

OCTOBER 3, 2018

Jeff Gittomer states that ‘value is what you do up-front before the sale, and what you do during the relationship. That way, you show them that you’re not like all the other sales people; you are, in fact, not trying to sell them anything, but you’re offering them value beyond the product. Try these out…. They are built on value.

Loyalty 258

Loyalty Discount Up-Sell Follow-up 258

Bernadette McClelland

MARCH 11, 2018

Ensuring a great UX makes sure our brand and reputation stays strong, and ends up generating a stack of loyalty and advocacy. Not dissimilar to Maslow’s Heirarchy of Needs, we can take our customer from the most basic of emotional needs of simply being satisfied through UX and CX, to the height of advocacy and loyalty.

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Rank Lead Scoring 105

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Nutshell

OCTOBER 21, 2024

Cross-selling is more than just another sales technique. Cross-selling is a sales strategy where sellers encourage customers to buy additional products or services alongside their original purchase. An example of cross-selling is when you buy a new Apple Pro laptop, and the sales consultant suggests adding a laptop sleeve.

Loyalty 71

Loyalty Discount Analytics Up-Sell 71

MTD Sales Training

MAY 3, 2020

If they view you as just an order taker then price sensitivity will be very high indeed and their loyalty to you and your products and services will be zero. STAGE 3 – THE VALUE ADDED SALES PERSON. MTD Sales Training | Sales Blog | Image at Bigstockphoto.com. STAGE 1 – THE ORDER TAKER. Happy Selling!

How To 350

How To Vendor Loyalty Call-back 350

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Make each piece of content valuable to your audience (read: not just sales copy). Turning those new visitors into leads and nurturing them through your sales funnel. It’s about getting back to the basics – and scaling up as your sales boom.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SalesFuel

DECEMBER 11, 2024

Effectively responding to dissatisfaction ensures loyalty and advocacy. As Pipedrive points out, Effectively addressing customer complaints is the key to maintaining trust and loyalty when things go wrong. Customer complaints are not an enjoyable part of being in sales. Salespeople must know how to handle customer complaints.

Customer 52

Customer Hiring How To Face-to-face 52

Pipeliner

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Inbound 98

Inbound Outsourcing Services Customer Service Inbound Sales Team 98

MTD Sales Training

SEPTEMBER 24, 2018

One of the biggest changes in sales over the years has nothing to do with selling itself. The process of sales is evolving as technology, globalisation and communication methods advance and progress. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. Happy Selling! Sean McPheat. Managing Director.

Buyer 308

Buyer Social Media Inbound Loyalty 308

Bernadette McClelland

FEBRUARY 17, 2018

It impacts all forms of loyalty, communication, trust and profits. Some of you need to stop the sales leadership world and jump off completely. Some are doing everything they can to grow themselves, their people and their sales. Ignorance and ego has a cost. That cost is disruption to an industry, to a business, to a life.

Sales Leadership 281

Sales Leadership Airlines Call-back Face-to-face 281

Sales and Marketing Management

JUNE 22, 2020

From many years of experience in customer-facing roles with large software companies, I’ve learned that there are many factors which can break a customer relationship after the sale. The CRM system can be a great place to deliver the high level view, allowing sales, support and marketing to be on the same page. Measure and refine.

B2B 207

B2B Customer Vendor Enterprise 207