The Pipeline

OCTOBER 23, 2014

You worked hard for that sale, but what if it didn’t have to be so difficult? What if you could earn more sales from customers that already know, like, and trust your brand? The way you engage with the customer from introduction to deal-closing handshake has a dramatic impact on your sales success. What is the Buy Cycle?

Buying Cycle 300

Buying Cycle Loyalty Small Business Small Business 300

No More Cold Calling

JUNE 25, 2020

Are you looking for your B2B sales leads in all the wrong places? Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? There’s a better way, but it takes guts and conviction from every sales leader. Your conversation shifts.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

SBI Growth

MARCH 4, 2013

Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. These also relate to Sales Rep turnover. Sales success is 50% talent and 50% performance conditions. Your Company.

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation 326

Sales and Marketing Management

MAY 15, 2020

The sales teams positioned to succeed during this time will be those who help rather than haggle customers – understanding, too, that “success” will look somewhat different these days. Here are best practices for securing sales while remaining sensitive to customer circumstances amidst crisis. Focus On Customer Relationships.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Smooth Sale

OCTOBER 21, 2024

By incorporating game-like elements into the shopping experience, businesses can foster customer loyalty, increase sales, and create memorable brand interactions. Rewards obtained through loyalty programs boost customer devotion to a brand when they receive exclusive offers not found elsewhere. Don’t give up – find a better way!’

Strategy 113

Strategy Retail Lead Rank Lead Scoring 113

Steven Rosen

MARCH 12, 2024

Hosts Colleen Stanley and Steven Rosen discuss the importance of face-to-face conversations in sales and how sales leaders can encourage their teams to embrace in-person interactions. These reactions make it easier to be empathetic and build trust, essential for successful sales relationships.

Face-to-face 296

Face-to-face Video Decision Maker Loyalty 296

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Rank Lead Scoring 105

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

The Pipeline

SEPTEMBER 13, 2021

Brooke is NPS certified and has a passion for collaboration and creativity and skilled in Campaign Strategy and Design, Marketing Management, Sales, SEO and Loyalty Rewards. Listen to other episodes here.

Scale 308

Scale Social Media Loyalty Campaigns 308

Zoominfo

SEPTEMBER 30, 2020

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). In a loyal customer, prospects can identify with someone just like them: a regular consumer who happens to be enjoying a product. Have brand ambassadors hurt customer loyalty?

Hiring 246

Hiring Loyalty Discount Social Media 246

No More Cold Calling

SEPTEMBER 21, 2017

Women in sales have everything they need to succeed. It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams. The first is Sue, a successful field sales manager in a tech company. Comments were prolific.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

Steven Rosen

MAY 24, 2024

In this episode of the Sales Leadership Awakening Podcast, Rob Ulsh , VP of Dealer and International Sales for Great Dane, discusses the use of AI in sales leadership. He also explores the practical applications of AI in sales, including prospecting, customer retention, and pre-call planning.

Company 296

Company Sales Leadership Retention Loyalty 296

The Pipeline

JULY 11, 2014

Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. Focusing on those objectives, and how they impact and are impacted by the commerce environment our clients compete and live in will drive more and better sales for all. ” – Aous Shakra.

Webinar Metrics 292

Webinar Metrics Objections Loyalty Segment 292

Bernadette McClelland

MARCH 11, 2018

Ensuring a great UX makes sure our brand and reputation stays strong, and ends up generating a stack of loyalty and advocacy. Not dissimilar to Maslow’s Heirarchy of Needs, we can take our customer from the most basic of emotional needs of simply being satisfied through UX and CX, to the height of advocacy and loyalty.

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Pipeliner

NOVEMBER 8, 2024

The integration of artificial intelligence (AI) into business processes has been revolutionising industries across the world and inbound sales is no exception. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Inbound 98

Inbound Outsourcing Services Customer Service Inbound Sales Team 98

Sales and Marketing Management

JUNE 10, 2019

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

Loyalty 234

Loyalty Remedy Journal Study 234

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Im Jeb Blountbestselling author of Fanatical Prospecting, Objections, Sales EQ, and INKED. Real rapport fosters loyalty. Today, we took a call from Zack in Defiance, Ohio. Identify these patterns.

Customer 81

Customer Licensing Proposal Government 81

MTD Sales Training

AUGUST 13, 2019

What makes them keep buying from you and building long-term loyalty? The answers to these questions will help you determine on what you need to focus when working with a potential buyer or attempting to increase the loyalty of an existing one. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

Buyer 192

Buyer Loyalty Follow-up Trends 192

The Pipeline

JUNE 7, 2013

Let’s start by imagining your only sales goal is to get reps to bring in revenue. And that only the sales rep interacts with the customer. If you’re a career sales person you’ve probably seen deals signed with off-target customers just to meet the quarter. But now we use a referral sales approach. It’s easy to understand.

Commission 314

Commission Compensation Decision Maker Face-to-face 314

Sales and Marketing Management

SEPTEMBER 14, 2020

Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them. Aligning sales and service teams will better position an organization to engage with customers throughout their journey and achieve mutual success for themselves and their clients. .

SAP 207

SAP Compensation Face-to-face Analytics 207

No More Cold Calling

NOVEMBER 30, 2019

What has all of this to do with sales? For more on referral sales, check out my blog posts from this month: Why You Need to Make Time for Asking for Referrals. Message to sales leaders: Your job is to get the rocks off the road so your team can close deals, exceed quota, and blow past revenue goals. I have no clue.

Referrals 197

Referrals Cold Calling Loyalty Fashion 197

Sales and Marketing Management

MAY 23, 2017

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers. Focus on sales and marketing alignment.

Social Selling 189

Social Selling InsideView Social Media Loyalty 189

Sales and Marketing Management

JULY 19, 2019

When your prospects land on your website, they want to find what they’re looking for without having to click back and forth endlessly. It’s a good idea to place relevant links to your blog posts within your content and provide your prospects with an opportunity to learn more about the topic they’re interested in.

Customer 240

Customer Churn Loyalty Small Business 240

Sales and Marketing Management

JUNE 22, 2020

From many years of experience in customer-facing roles with large software companies, I’ve learned that there are many factors which can break a customer relationship after the sale. The CRM system can be a great place to deliver the high level view, allowing sales, support and marketing to be on the same page. Measure and refine.

B2B 207

B2B Customer Vendor Enterprise 207

Vengreso

NOVEMBER 19, 2024

In an era where efficiency and productivity are paramount, AI sales assistant software emerges as a game-changer for businesses eager to streamline their sales processes and maximize output. At the core of AI sales assistant software lies its capacity to automate repetitive and time-consuming tasks.

Software 114

Software Software Scale Sales Qualified Lead 114

Vengreso

NOVEMBER 12, 2024

Are you ready for the unexpected twist in the world of sales coaching ? Stay tuned for the big reveal that will change the way you think about coaching sales teams. Find out the surprising insight that will revolutionize your sales leadership. Get ready to be surprised by an unconventional approach to overcoming objections.

Objections 72

Objections Opportunity Ideal Customer Profile Face-to-face 72

Smooth Sale

OCTOBER 28, 2024

This is the only way to earn a returning and referring clientele—the hallmark of The Smooth Sale! Prospects who soon become paying clients may find annoyance with products and services that perform poorly as promised. Experiencing any detour from necessary and expected help will destroy customer loyalty and word of mouth.

Lead Rank 109

Lead Rank Policies Hiring Motivation 109

Hubspot Sales

FEBRUARY 18, 2020

That sounds like a question you’d hear at a low-rent sales seminar — something that the speaker would ask the crowd and assure everyone that there are "no wrong answers.". It’s hard to define what qualifies innovation, especially in sales. Sales Innovation. The term "sales innovation" has a broad array of potential applications.

Examples 139

Examples Social Media Loyalty Scale 139

Sales and Marketing Management

MARCH 8, 2020

AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

FEBRUARY 13, 2018

Engagement is driven by price (81%), quality (80%)and convenience (55%), loyalty is about likability (86%) and trust (83%). The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic]. Or contact our sales team to learn how we can help improve your marketing efforts.

Top of Funnel 212

Top of Funnel Customer Buyer Persona Hiring 212

Sales and Marketing Management

AUGUST 3, 2020

From many years of experience in customer-facing roles with large software companies, I’ve learned there are many factors that can break a customer relationship after the sale. The CRM system can be a great place to deliver the high level view, allowing sales, support and marketing to be on the same page. Measure and refine.

B2B 177

B2B Customer Vendor Enterprise 177

Sales and Marketing Management

MARCH 4, 2018

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Thus, additional bits and pieces of information about prospects and clients can be input there, making it a true ABM model. What to do? Let me explain each one. Put your whole team in a customer-facing role.

Customer Service 286

Customer Service Retention Hiring Account 286

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Hubspot Sales

JULY 15, 2020

As businesses continue navigating the challenges that have resulted from the COVID-19 pandemic, many sales leaders are wondering the best path forward. One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. Customer loyalty is more important than ever.

Pipeline 138

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 138

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. Throughout the buyer’s journey, the prospect should always feel completely aligned with the sales team.

Customer 199

Customer B2C Guidelines ACT 199