Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

Loyalty 226

Loyalty Data Airlines Influencer 226

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. The importance of building customer loyalty. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Sales and Marketing Management

SEPTEMBER 13, 2021

The post How Does Your Incentive or Loyalty Program Measure Up? appeared first on Sales & Marketing Management. New benchmark study from the IESP reveals expectations for program success.

Loyalty 226

Loyalty Incentives Incentive Study 226

Zoominfo

SEPTEMBER 4, 2019

But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. Businesses have posed this question throughout history.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 246

Churn Marketing Loyalty Software 246

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.

Retention 238

Retention B2B Penetration Strategy 238

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

JULY 18, 2020

Iconic customer programs generate fierce loyalty and accelerate revenue growth. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk. In his final interview segment, Ryan Hollenbeck, CMO at.

Customer 410

Customer Loyalty Segment Revenue 410

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

The Pipeline

SEPTEMBER 13, 2021

Brooke Friendly is an experienced Marketing Director developing diverse customer solutions and revenue generating campaigns through new and innovative content for digital, web, video, radio, print & social media on a national scale. Listen to other episodes here.

Scale 308

Scale Social Media Loyalty Campaigns 308

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 179

Churn Marketing Loyalty Software 179

Sales and Marketing Management

NOVEMBER 18, 2022

A hybrid approach can provide buyers with better access to subject matter experts — loyalty that can keep them satisfied, and not looking to switch suppliers because they don’t feel […]. The post Becoming Journey Orchestrators for a Personalized B2B Experience appeared first on Sales & Marketing Management.

B2B 290

B2B Loyalty Video Buyer 290

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? But only if your salespeople nurture their existing relationships, get referrals to other divisions in client enterprises, and build customer loyalty. Commit to adopting a referral system to get referrals from your existing clients and build loyalty.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales and Marketing Management

APRIL 28, 2022

The key features of the sales excellence sales policy based on clear objectives, professional sales management, plus measurement and management of customer satisfaction and loyalty. The post Sales Excellence – a Comprehensive View appeared first on Sales & Marketing Management.

Policies 254

Policies Loyalty Objections Sales 254

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. Rymax delivers memorable, on-site events that properly convey appreciation, fuel loyalty and encourage retention by giving your meeting participants the opportunity to select gift items in-person, in an exclusive setting. Rymax Marketing Services, Inc.

Lead Rank 262

Lead Rank Loyalty Incentives Incentive 262

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. Update the Pitching Process. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Maintaining Brand Loyalty During the Pandemic. Source: ZoomInfo.

Loyalty 214

Loyalty Customer Analysis Trends 214

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Scale 344

Scale Channels Marketing Company 344

SocialSellinator

OCTOBER 27, 2023

Discover the power of the marketing funnel: from awareness to loyalty, learn how digital marketing strategies drive conversion. Explore a case study and optimize your marketing funnel for success.

Loyalty 98

Loyalty Conversion Case Study Funnel 98

Sales and Marketing Management

AUGUST 29, 2018

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Loyalty does not come by “delighting” them or “exceeding their expectations.” These customers speak about inconsistency - sometimes they have a very good experience, other times they do not.

Customer Service 270

Customer Service Customer Loyalty Chemicals 270

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. The benefits of this approach are almost too numerous to count.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Sales and Marketing Management

JUNE 10, 2019

On the flipside, have you ever put a recovery plan in place and ended up improving customer loyalty after the failure? Most companies spend a lot of time and effort to avoid problems and provide flawless service to ensure customer satisfaction and loyalty. Perhaps at even higher levels of satisfaction than before you had the issue?

Loyalty 234

Loyalty Remedy Journal Study 234

SocialSellinator

JUNE 28, 2024

Learn tips and tricks for creating an effective digital agency marketing plan to boost growth, brand loyalty, and competitive edge.

Loyalty 120

Loyalty Marketing Competition 120

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Before you can rally these advocates, however, you need to establish a foundation of customer loyalty.

Loyalty 94

Loyalty Customer Face-to-face Scale 94

Sales and Marketing Management

FEBRUARY 9, 2020

Her work demonstrates that managers generate loyalty when they are (a) selective about the number of awards they give out and (b) consistent in their approach. Building loyalty can benefit the cohesiveness of the team and could reduce turnover costs. Rewards can also help reps gain confidence and loyalty to their boss and company.

Sales Management 259

Sales Management Compensation Loyalty Social Media 259