Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! But AI isn’t just taking over mundane administrative work.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Use personalized outreach email, LinkedIn, mutual connections to schedule 1:1 meetings in advance. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. They stereotype it as a consumer tool used by “fame-hungry” people promoting products that they don’t use themselves.

Influencer 59

Influencer B2B Video Tools 59

LinkedFusion

DECEMBER 5, 2024

LinkedIn isnt just a social networkits the platform to take your business to the next level. Whether youre a startup owner, a marketer, or an established entrepreneur, LinkedIn marketing is the key to unlocking new opportunities. 80% of B2B leads come from LinkedIn.

LinkedIn 40

LinkedIn Scale Marketing Decision Maker 40

LinkedFusion

MARCH 31, 2025

Have you ever wondered who’s been checking out your LinkedIn profile? Understanding LinkedIn profile view notifications can give you valuable insights into your network connections and potential opportunities. How to Check Who Viewed Your LinkedIn Profile Curious about who’s been visiting your profile?

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Hiring Networking 52

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

No More Cold Calling

APRIL 6, 2025

Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems. Hope isnt a strategy.

Referrals 156

Referrals Pipeline Face-to-face GoldMine 156

LinkedFusion

DECEMBER 22, 2024

LinkedIn has evolved into a critical platform for professional networking, lead generation, and business growth. As we move into 2024, the demand for effective LinkedIn automation tools is at an all-time high, especially as businesses look to streamline their outreach efforts and personalize interactions at scale. LinkedFusion.io

Comparison 40

Comparison LinkedIn Scale Tools 40

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Scoring Lead Rank Marketing 98

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Adaptive Business Services

OCTOBER 23, 2024

Time flies and I’m guessing that it has been close to 10 years since LinkedIn decided to close its access doors to most third-party applications including Nimble CRM. Shortly thereafter, they did authorize limited access to a few enterprise level CRMs providing that you have the right LinkedIn premium account. Here’s how!

LinkedIn 62

LinkedIn CRM Prospecting Lead Qualification 62

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.

Quota 296

Quota Channels Decision Maker Cold Calling 296

LinkedFusion

NOVEMBER 14, 2024

AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Discover How AI is Revolutionizing LinkedIn Outreach Gone are the days of manually scrolling through LinkedIn to find the perfect prospect. Check out our previous post on LinkedIn Automation Best Practices to get started.

Lead Generation 52

Lead Generation Lead Scoring Lead Rank LinkedIn 52

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Learn More about ZoomInfo Operations 2.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

LinkedFusion

NOVEMBER 14, 2024

AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Discover How AI is Revolutionizing LinkedIn Outreach Gone are the days of manually scrolling through LinkedIn to find the perfect prospect. Check out our previous post on LinkedIn Automation Best Practices to get started.

Lead Generation 52

Lead Generation Lead Scoring Lead Rank LinkedIn 52

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion. Plus, an analysis of the top 75 trending sales AI tools.

Scale 117

Scale Top of Funnel Funnel Report 117

SalesFuel

JANUARY 20, 2025

Successful sellers know that there are major opportunities for prospecting on LinkedIn for quality leads. Half of B2B buyers use LinkedIn to help make purchase decisions, showing it's a critical platform for sales, writes Disha Shukla. Should you try prospecting on LinkedIn? But finding those ideal buyers can be challenging.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Prospecting Hiring 52

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

LinkedFusion

OCTOBER 22, 2024

Learn how to manage multiple LinkedIn profiles for clients, lead generation, and outreach efficiently. Managing multiple LinkedIn accounts might seem overwhelming, but with the right strategies, you can handle them like a pro! Key Takeaways Use different devices or browser profiles to manage multiple LinkedIn accounts securely.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Account Social Media 52

SMEI

JANUARY 21, 2024

LinkedIn has emerged as a vital platform for professionals across industries, with its influence particularly pronounced in the world of sales. Being recognized as a LinkedIn Top Voice can significantly amplify your professional credibility and impact. This organizational tool is your roadmap for consistent posting.

LinkedIn 156

LinkedIn Webinar Metrics Social Media Ideal Customer Profile 156

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Sales 2.0

OCTOBER 25, 2021

Some of the top non-selling tasks that come up time-and-again are: Updating the CRM Sending email (internal and external) Researching prospects (often on Google and Linkedin). Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

SalesFuel

APRIL 1, 2025

A report from the National Association of Colleges and Employers ( NACE ) shows that using hiring assessment tools is a growing trend. Types of Hiring Assessment Tools Being Used If youre planning to hire a new college grad, you want to be sure they can handle the work. Around 64% of employers use assessment tools.

Hiring 59

Hiring Tools Real Estate How To 59

LinkedFusion

JANUARY 19, 2025

LinkedIn has become a powerhouse for professionals and businesses alike, with over 900 million members globally. Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. Did you know that 80% of B2B leads come from LinkedIn? Share content to explore topics and engage.

LinkedIn 40

LinkedIn Closing Ideal Customer Profile Buyer Intent 40

Hubspot Sales

AUGUST 7, 2024

When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service.

Software 115

Software Software CRM Oracle 115

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Plus, an analysis of the top 75 trending sales AI tools. Product : HG Insights.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Hubspot Sales

SEPTEMBER 12, 2024

B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

Hubspot 116

Hubspot B2B Buyer Data 116

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Sales prospecting tools, such as Pipedrive, Vainu.io To cut down on the time it takes, many tools are emerging.

Trends 297

Trends B2B Social Media Telemarketing 297

LinkedFusion

NOVEMBER 26, 2024

LinkedIn is more than just a networking site—it’s a lead generation powerhouse for businesses. Whether you’re in B2B marketing or looking to expand your professional network, LinkedIn provides the tools to connect with decision-makers and turn connections into customers. 80% of B2B leads come from LinkedIn.

LinkedIn 40

LinkedIn Sales Qualified Lead Lead Scoring Lead Rank 40

Hubspot Sales

SEPTEMBER 4, 2024

That's an overwhelming amount, especially considering you need just one CRM tool. Image Source Spreadsheet CRMs Lack Crucial Advanced Functionalities You can build a sophisticated spreadsheet CRM if you’re good with Google Sheets and automation tools like Zapier. For instance, HubSpot CRM lets you set object-specific permissions (e.g.,

Lead Scoring 105

Lead Scoring Lead Rank Hubspot Scale 105

Adaptive Business Services

FEBRUARY 26, 2025

In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. While Nimble has always synced email with my Google Workspace accounts, their introduction of the ability to send group, one-off, messages was a huge step towards email marketing. I am not a marketer or an email marketer.

Email Marketing 62

Email Marketing Marketing Hiring Segment 62