Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Business is more competitive than ever, and conventional prospecting is simply no longer enough.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.

Quota 296

Quota Channels Decision Maker Cold Calling 296

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales 2.0

OCTOBER 25, 2021

Some of the top non-selling tasks that come up time-and-again are: Updating the CRM Sending email (internal and external) Researching prospects (often on Google and Linkedin). Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. Where does this time go?

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Sales prospecting tools, such as Pipedrive, Vainu.io To cut down on the time it takes, many tools are emerging.

Trends 297

Trends B2B Social Media Telemarketing 297

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! But AI isn’t just taking over mundane administrative work.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

No More Cold Calling

OCTOBER 1, 2021

LinkedIn invitations to connect from people who immediately send you a sales pitch. Nonstop pitching via LinkedIn Invitations and comments. What tech tools will help me generate hot leads and land new clients? Yes, you are the very best tool in your sales toolkit. (They often begin, “I hope you’re doing well.”

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Hubspot Sales

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profile 119

Ideal Customer Profile LinkedIn Analytics Networking 119

Nutshell

MAY 15, 2023

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. LeadIQ increases sales and marketing efficiency by allowing your sales team to focus on higher-value activities.

CRM 128

CRM Tools Ideal Customer Profile Prospecting 128

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.”

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful?

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

SBI

AUGUST 24, 2021

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. 2: They don’t know how or when to use content or tools.

Marketing 153

Marketing Engineering Remedy Face-to-face 153

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

No More Cold Calling

MARCH 1, 2020

I checked LinkedIn to see if she was still at the same company. What’s the most powerful sales tool at your disposal? LinkedIn, Twitter, Salesforce, Facebook … I could go on and on. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. No response. Think again.

Follow-up 344

Follow-up Referrals Up-Sell Cold Calling 344

Sales 2.0

JULY 8, 2022

This information that is in the public domain is the stuff you tend to get from tools like Linkedin (especially Sales Navigator), Insideview or Owler. For many accounts, the “observable trigger events” served up by Linkedin or Owler or Insideview will be plenty. 16 minutes (4 emails at 4 minutes each—easy emails to write).

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.

Small Business 105

Small Business Small Business Tools Prospecting 105

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business 116

Small Business Small Business Tools Social Media 116

Zoominfo

JANUARY 23, 2021

Whether a sales rep is doing a cold call or following up on a marketing lead, building a relationship with a prospect is critical. Let’s say the rep pitches a new prospect — a marketing director. The director says they’re not in the market for the rep’s solution. Whose LinkedIn posts do they comment on?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. More roles, more tools, more input, more enablement, more you name it, yet the CSO Insight, it is not leading to more on a performance basis. By Tibor Shanto. Smaller Treadmills.

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Hubspot Sales

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Perform Sentiment Analysis How customers react, interact, and respond to marketing emails can provide valuable insights.

Tools 122

Tools Sales Tools Scale Lead Rank 122

Hubspot Sales

JUNE 8, 2023

In this article, we’ll share everything you need to know about AI email assistants, from what they are to when to use one and all the tools we love. When to Use an AI Email Assistant AI Email Assistant Tools What is an AI email assistant? An AI email assistant is a tool that uses artificial intelligence to help you manage emails.

Tools 122

Tools Scale Hubspot Ideal Customer Profile 122

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Does your message on Facebook need to sound different than on LinkedIn?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

The Pipeline

OCTOBER 30, 2017

Consider that most people do not update their LinkedIn profile as soon as they accept the letter of offer, indeed, depending where you choose to look, people will wait 90 days or more before updating their LinkedIn profile, some suggest even longer. Customized snail mail is not “disruptive”, and by the way, nor is it “awesome”.

Sales Qualified Lead 258

Sales Qualified Lead Lead Scoring Lead Rank Leads 258

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

Data 116

Data Tools Closing Hubspot 116

Sales and Marketing Management

NOVEMBER 19, 2018

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Introduction. Don’t forget visuals.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. They stereotype it as a consumer tool used by “fame-hungry” people promoting products that they don’t use themselves.

Influencer 59

Influencer B2B Video Tools 59

LinkedFusion

DECEMBER 5, 2024

LinkedIn isnt just a social networkits the platform to take your business to the next level. Whether youre a startup owner, a marketer, or an established entrepreneur, LinkedIn marketing is the key to unlocking new opportunities. 80% of B2B leads come from LinkedIn.

LinkedIn 40

LinkedIn Scale Marketing Decision Maker 40

SBI Growth

MARCH 31, 2020

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted.

Retention 401

Retention Customer Revenue Marketing 401