Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Use personalized outreach email, LinkedIn, mutual connections to schedule 1:1 meetings in advance. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

LinkedFusion

DECEMBER 5, 2024

LinkedIn isnt just a social networkits the platform to take your business to the next level. Whether youre a startup owner, a marketer, or an established entrepreneur, LinkedIn marketing is the key to unlocking new opportunities. 80% of B2B leads come from LinkedIn.

LinkedIn 40

LinkedIn Scale Marketing Decision Maker 40

Zoominfo

OCTOBER 31, 2024

Taking Personalization to a New Level Modern sales tools and AI — when used carelessly — can mean a flood of automated, impersonal emails and LinkedIn messages for anyone who might look like they have a budget to spend. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Sell Smarter.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Pipeliner

OCTOBER 29, 2024

In the ever-evolving landscape of marketing, the importance of building genuine relationships cannot be overstated. Carter , a seasoned expert in relationship marketing and podcasting. Understanding Relationship Marketing What is Relationship Marketing? Reciprocity Good networkers will naturally reciprocate your efforts.

Video 98

Video Lead Scoring Lead Rank Marketing 98

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Adaptive Business Services

OCTOBER 23, 2024

Time flies and I’m guessing that it has been close to 10 years since LinkedIn decided to close its access doors to most third-party applications including Nimble CRM. Shortly thereafter, they did authorize limited access to a few enterprise level CRMs providing that you have the right LinkedIn premium account. Here’s how!

LinkedIn 62

LinkedIn CRM Prospecting Lead Qualification 62

SalesFuel

JANUARY 20, 2025

Successful sellers know that there are major opportunities for prospecting on LinkedIn for quality leads. Half of B2B buyers use LinkedIn to help make purchase decisions, showing it's a critical platform for sales, writes Disha Shukla. Should you try prospecting on LinkedIn? But finding those ideal buyers can be challenging.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Prospecting Hiring 52

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

LinkedFusion

NOVEMBER 14, 2024

AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Discover How AI is Revolutionizing LinkedIn Outreach Gone are the days of manually scrolling through LinkedIn to find the perfect prospect. Check out our previous post on LinkedIn Automation Best Practices to get started.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring LinkedIn 52

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Understanding the Sales Force

FEBRUARY 22, 2023

Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. And the very same companies who were claiming that their SaaS marketing platforms would replace salespeople actually required salespeople - lots of them - to sell their applications. They average only 1.5

Top of Funnel 408

Top of Funnel Positioning Scale Inbound 408

The Pipeline

MAY 25, 2020

Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. You Are Invited to breakfast all week! BREAKFAST FOR CHAMPIONS. Join us and fatten up your pipeline!

Social Selling 391

Social Selling LinkedIn Energy Enterprise 391

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

LinkedFusion

NOVEMBER 14, 2024

AI is revolutionizing LinkedIn outreach by making it smarter, faster, and more efficient. Discover How AI is Revolutionizing LinkedIn Outreach Gone are the days of manually scrolling through LinkedIn to find the perfect prospect. Check out our previous post on LinkedIn Automation Best Practices to get started.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring LinkedIn 52

SMEI

JANUARY 21, 2024

LinkedIn has emerged as a vital platform for professionals across industries, with its influence particularly pronounced in the world of sales. Being recognized as a LinkedIn Top Voice can significantly amplify your professional credibility and impact. Authenticity resonates on LinkedIn.

LinkedIn 156

LinkedIn Webinar Metrics Social Media Ideal Customer Profile 156

LinkedFusion

OCTOBER 22, 2024

Learn how to manage multiple LinkedIn profiles for clients, lead generation, and outreach efficiently. Managing multiple LinkedIn accounts might seem overwhelming, but with the right strategies, you can handle them like a pro! Key Takeaways Use different devices or browser profiles to manage multiple LinkedIn accounts securely.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Account Social Media 52

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Tools 246

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Use Linkedin for intangible touches to your prospects in your sequences. LinkedIn Voicemail:?Yes,

Quota 296

Quota Channels Decision Maker Cold Calling 296

Smooth Sale

OCTOBER 24, 2024

The LinkedIn Example Communications about business growth and sales typically grab my attention. However, upon meeting a marketing genius willing to share her better strategies for utilizing social media in its initial phase, I was reprimanded for my style. I will contact the person who captured my keen interest to know more.

Strategy 131

Strategy Social Media Hiring LinkedIn 131

Sales 2.0

MAY 20, 2020

If you’re a sales person, business owner, or marketer, your job is to facilitate this transmission. If you know 150 people and each of your connections (“first degree connections”) knows 150 people then you can be referred to 150 x 150 people = 22,500 people (your “second degree connections” in Linkedin language.).

Cold Calling 501

Cold Calling Referrals Networking Education 501

LinkedFusion

JANUARY 19, 2025

LinkedIn has become a powerhouse for professionals and businesses alike, with over 900 million members globally. Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. Did you know that 80% of B2B leads come from LinkedIn? Share content to explore topics and engage.

LinkedIn 40

LinkedIn Closing Ideal Customer Profile Buyer Intent 40

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion. Feeling that AI FOMO? Why HG Insights?

Scale 115

Scale Top of Funnel Funnel Report 115

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Adaptive Business Services

FEBRUARY 26, 2025

In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. While Nimble has always synced email with my Google Workspace accounts, their introduction of the ability to send group, one-off, messages was a huge step towards email marketing. I am not a marketer or an email marketer.

Email Marketing 62

Email Marketing Marketing Hiring Segment 62

LinkedFusion

NOVEMBER 26, 2024

LinkedIn is more than just a networking site—it’s a lead generation powerhouse for businesses. Whether you’re in B2B marketing or looking to expand your professional network, LinkedIn provides the tools to connect with decision-makers and turn connections into customers. 80% of B2B leads come from LinkedIn.

LinkedIn 40

LinkedIn Sales Qualified Lead Lead Scoring Lead Rank 40

Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 9:41) Challenges in aligning different go-to-market functions. (14:12) 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05)

Scale 115

Scale Compensation LinkedIn Revenue 115

SalesFuel

NOVEMBER 22, 2024

Social video is one of the influencer marketing tools that should be used by both B2C and B2B influencers. B2B brands have been slow to trust influencer marketing, but it’s time for you to change that. This makes social video one of the most powerful influencer marketing tools available. Here’s how.

Influencer 59

Influencer B2B Video Tools 59

SalesFuel

FEBRUARY 10, 2025

Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries. They allocate an average of 10% of revenue to marketing activities.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

LinkedFusion

DECEMBER 22, 2024

LinkedIn has evolved into a critical platform for professional networking, lead generation, and business growth. As we move into 2024, the demand for effective LinkedIn automation tools is at an all-time high, especially as businesses look to streamline their outreach efforts and personalize interactions at scale. LinkedFusion.io

Comparison 40

Comparison LinkedIn Scale Tools 40

Sales 2.0

JULY 17, 2019

Getting in the door and getting in front of a human in your target market is a huge problem for most startups and small businesses. The clearest way to take a “social calling” approach is to use Linkedin to look up who my friends know that I want to connect with. Time taken to write an email to my friend to make the intro, 10 minutes.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Sales Evangelist

OCTOBER 25, 2024

LinkedIn Ads are a great way to help sales teams reach their target audience with less stress. But to make them work, you’ll need the right LinkedIn Ad strategies. In this episode, I’m joined by AJ Wilcox, host of the LinkedIn Ads Show podcast. Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising.

Account Based Marketing 40

Account Based Marketing LinkedIn Strategy Hubspot 40

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. 5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now.

Customer 108

Customer Compensation Churn LinkedIn 108