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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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For a Client Base Built on Relationships, Social Selling Unlocks Doors

Sales 2.0

This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. In our case, we’ve found that the best use of social tools is selective, carefully chosen to improve how attorneys and the firm collectively nurture relationships and cultivate clients. Tools Social Media' Customers Sales 2.0

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Top Sales Tools of 2020 and the Digital Sales Revolution

SBI

Top Sales Tools of 2020 and the Digital Sales Revolution. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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New Online Marketing Tool Accelerates Performance

Sales and Marketing Management

London-based Knexus Digital, a digital marketing resource for busy marketing and communications professionals, launched their new content license offering today.

Tools 120
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Why There is No Value When You Provide Value Via Special Pricing

Understanding the Sales Force

I was discussing the OMG Partnership opportunity with a gentlemen from Hong Kong, who objected to our reasonable licensing fees, refusing to pay any fees to a US company. There are ripple effects to this, for example: Dave Kurlan sales training sales weaknesses sales assessment tools value selling,'

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