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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Executive marketing leaders need to push the debris aside.

B2B 331
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How to Get a Real Estate License in 7 Steps

Hubspot Sales

How to Get a Real Estate License. Understand state licensing and education requirements. Take a pre-licensing course. Pass your state licensing exam. File a real estate license application. Renew your license. Here are the steps and approximate costs you should expect when applying for a real estate license.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

Trends 333
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How to Transition Channel Partners from Selling Perpetual Licenses to SaaS

SBI Growth

Today’s topic is focused on how to transition channel partners from perpetual license to cloud-based offerings. Our guest is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. What’s unique about today’s guest.

Licensing 136
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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“Parasales” Reps – Sales eXchange 209

The Pipeline

Dictionary.com , defines a paraprofessional as “a person trained to assist a doctor, lawyer, teacher, or other professional, but not licensed to practice in the profession.” Seems some sales organizations are taking a page from other paraprofessional playbook, some effectively, others, maybe not.

Hiring 267