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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

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How to Get a Real Estate License in 7 Steps

Hubspot Sales

How to Get a Real Estate License. Understand state licensing and education requirements. Take a pre-licensing course. Pass your state licensing exam. File a real estate license application. Renew your license. Here are the steps and approximate costs you should expect when applying for a real estate license.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. This is an excellent time to double down on your automated content marketing.

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot Sales

Heres why: Realtors are always certified members of the National Association of REALTORS (NAR), whereas real estate agents arent required to be (unless its a part of their states regulations) Both realtors and real estate agents complete the same education and training requirements (national and state licensing exams).

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6 Times Marketers Won With Personalization

Zoominfo

We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. The post 6 Times Marketers Won With Personalization appeared first on ZoomInfo Blog. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them.

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