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Recently there was a report published on converting B2B sales leads into deals that we blogged about. The study was researched by Leads360. Some ideas you might want to think about heading into 2013: Do you have an inbound marketing tool or set of tools to help attract buyers?
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.
A sales leader asked me yesterday, “What do we do with the sales reps that are not following up on the 50% of leads coming in that don’t get called more than once?”. This fact is from research previously done by Leads360 , a cloud based leads management and sales automation company. This must stop.
“With Leads360, my producers are getting to new leads within seconds, which is critical to make sure we compete in nearly every deal.” – David Williams, Allstate owner and agent. For New York-based Allstate agent and owner, David Williams, breaking into a saturated and highly competitive market as a new agent was no easy task.
Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales.
A new Leads360 study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion. What sales processes and contact strategies have made the most difference for your organization?
For many lenders, the mortgage sales process is not much different from the chaos that unfolds in a game of Hungry Hungry Hippos. For many lenders, getting leads to loan officers in the mortgage sales process is not much different from the chaos that unfolds in the game Hungry Hippos. This is why I joined Leads360.
trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. Texting: A new frontier in sales. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. With an estimated 9.6
In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. Today marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence.
At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. Now this is not a new concept, but it is clear that as technology continues to impact the way buyers buy ( see Retooling in a Sales 2.0
The Ultimate Contact Strategy provides a ready-to-use road map to rev up your sales process in 2013. And if history repeats, Sales leaders are undoubtedly spending a significant amount of time strategizing on how they’ll hit a bigger number in 2013. Improves sales processes and top line sales growth? Enough said.
Just like a judge on Dancing with the Stars, sales reps all interpret lead quality differently. Take control with Leads Scoring from Leads360. This week, we are launching Lead Scoring to further our initiative to deliver intelligent sales software for high-velocity sales teams. Photo credit – Celebuzz.
This new infographic, based on recent Leads360 research , sheds light on attributes that make one lead more likely than the next to convert. Gaining a better understanding of what makes prospects convert to customers can help prevent wasted marketing and sales dollars generating and chasing sub-optimal leads.
New Leads360 study identifies several characteristics of duplicate leads that show a higher likelihood of conversion than average. Among lead generators and sales teams alike, there’s often confusion or disagreement about duplicate leads and how to best handle them. appeared first on Leads360 Blog. Think again.
With Leads360 Express, sales managers will gain more control, visibility and peace of mind. In fact, more than half of small business owner’s project sales will grow in the next year, according to a Bank of America Small Business Owner Report. If you are a small business with BIG ambition, Leads360 Express is for you.
Bridgette Marshall of LSI Mortgage achieves Olympic level sales using Leads360 to tap into aged leads. For Director of Marketing, Bridgette Marshall, going from manual to automated lead management was a freeing experience. With Leads360, loan officers work a blend of new and aged leads more efficiently. How does it work?
There are sales strategies from the email era that remain as effective today, and new selling insights that make email even more effective. Not surprisingly, the dawn of email as a remote communication tool helped put a nail in the coffin of the door-to-door sales era. Once you’ve captured a prospects email, use it.
New study reveals that texting messaging at the right point in the sales process can drive significant conversion gains of up to 328%. With the large volume of flashy new mobile apps out there, the original mobile app, text messaging , has been largely neglected by sales professionals in their selling efforts. Download your copy today.
This is not your grandfather’s door-to-door sales world, and for many, the days of wooing prospective customers on the golf course or over a fine dining experience are in the past. We are now in a savvy sales 2.0 world, where sales reps spend more time in the office, armed with a computer, phone, and internet connection.
New Leads360 study analyzes the contact practices of more than 400 inside sales teams, identifying the methods and actions that drive best-in-class sales performance. But how quickly should sales follow-up? Many inside sales reps make too few calls and send too few emails. What days and times are best?
How the sales profession has evolved from the Mad Men era, the tools change but the basics endure. Even though a lot has changed in the 50 years since Don Draper and his contemporaries revolutionized the way pitches were made, many of the core sales techniques we see at work on the show each week still apply today.
Are your sales efforts producing diminishing returns? No matter what industry you’re in, it’s inevitable that your market approach, processes and technologies will need to evolve over time in order to maximize revenue potential. But how do you know when it’s time to re-evaluate and re-invent your sales processes and technologies?
According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. For the field sales team, relationships, often built face-to-face, are critical.
Sales (12918). Marketing (6398). Sales Management (2614). Inside Sales (849). Outside Sales (81). Sales Process (1775). Leads360 (168). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? Is your sales process slow or fast? Topics Major Topics. Training (4995).
There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. What to look for in B2C Sales CRM.
We’ve mined data from millions of leads and identified characteristics that lead to improved sales conversion. For example: Higher education marketers would be interested to know such surprising facts as: Married people are two times more likely to enroll in a higher education program than divorcees. How significant are the findings?
Most of our customers are in a sales role, and in a sales situation, listening to understand is such a critical part of the job. Inside sales associates often go from one conversation to the next, and get so stuck in a scripted conversation they can forget no one customer is the same.
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. So choose wisely.
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