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The study was researched by Leads360. Some ideas you might want to think about heading into 2013: Do you have an inbound marketing tool or set of tools to help attract buyers? Recently there was a report published on converting B2B sales leads into deals that we blogged about.
If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.
This fact is from research previously done by Leads360 , a cloud based leads management and sales automation company. I know companies where marketing holds on to leads for up to 2 days before they determine if they might be sales ready. Sales and marketing get bogged down in getting calls returned to those exhibiting interest.
“With Leads360, my producers are getting to new leads within seconds, which is critical to make sure we compete in nearly every deal.” – David Williams, Allstate owner and agent. For New York-based Allstate agent and owner, David Williams, breaking into a saturated and highly competitive market as a new agent was no easy task.
Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales. Terrific, right?
trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.
A new Leads360 study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion. The post Infographic: Sales Processes that Boost Conversion appeared first on Leads360 Blog.
This new infographic, based on recent Leads360 research , sheds light on attributes that make one lead more likely than the next to convert. Gaining a better understanding of what makes prospects convert to customers can help prevent wasted marketing and sales dollars generating and chasing sub-optimal leads.
This is why I joined Leads360. But I saw exceptions too—namely, lenders that were using Leads360’s mortgage sales CRM. Since then, I have learned that Leads360 customers close more deals more quickly than those not using their technology. Learn more about Leads360′s Mortgage Sales CRM.
New Leads360 study identifies several characteristics of duplicate leads that show a higher likelihood of conversion than average. But are duplicate leads truly a source of wasted marketing spend and salesperson time or has everyone been looking at them the wrong way? appeared first on Leads360 Blog. Think again.
At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. World ) sales “and” marketing departments need to adapt and evolve.
In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. Today marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence.
For most companies, past investments have been made in CRM to automate sales processes and marketing technology to generate leads, but the need for a predictable, repeatable and measurable contact strategy to follow-up on leads is often overlooked. The Leads360 study found that calling in under a minute boost conversion rates by 391%.
Take control with Leads Scoring from Leads360. Leads360 takes lead scoring to a new level, with the ability to define and fully integrate a lead score into an organization’s lead distribution and prioritization process. The post Putting lead scoring to work for sales appeared first on Leads360 Blog.
Winchester discusses how progressive schools can succeed despite market conditions. We recently sat down with Steve Winchester, Datamark’s VP, Marketing & Solutions Management, to discuss ways schools are meeting these challenges. Lind: Despite the market decline, are schools still finding ways to be successful?
With Leads360 Express, sales managers will gain more control, visibility and peace of mind. Big players have extensive marketing and advertising budgets, and technology to respond quickly and effectively to prospective buyers. At Leads360, we believe that opportunities are never really lost; the ones you lose go to someone else.
Recent Leads360 research shows that nearly 20 percent of all lead records don’t include an email address. A recent Leads360 research report, The Ultimate Contact Strategy , reveals that the optimal number of email messages to increase conversion prior to a rep making contact with a prospect is five.
The study, a collaborative effort of Datamark , Leads360 , and Neustar (formerly TARGUS info ), reveals that inactive inquiries can often be re-activated with the right nurturing program. The post Nurture inactive inquiries to boost enrollment rates appeared first on Leads360 Blog.
Bridgette Marshall of LSI Mortgage achieves Olympic level sales using Leads360 to tap into aged leads. For Director of Marketing, Bridgette Marshall, going from manual to automated lead management was a freeing experience. With Leads360, loan officers work a blend of new and aged leads more efficiently. How does it work?
At the 30,000 foot level (yes, pun intended – I am on a plane after all), Leads360 helps get the right student candidates connected to and engaged with the right people in the school’s admissions department. education@leads360.com. I’ll be at JAM this week and at booth 519 at the APSCU conference. Let’s connect.
While text messaging has quickly become one of the most widely used forms of personal communication, in business, sales professionals have been slow to adopt the mobile tool that has been embraced by their marketing counterparts. In fact, a study just released by Leads360 found that only 2.1% The research examined more than 3.5
“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” While the essay is aimed at school marketers, I think that the arguments hold true for every type of B2C business. appeared first on Leads360 Blog.
A good example of this fact, Leads360 conducted a series of secret shopper studies in 2011 and found that nearly one-third of all online requests for information were never responded to by sales reps. solutions are on display this week at the Sales & Marketing 2.0 Follow the Sales & Marketing 2.0
New Leads360 study analyzes the contact practices of more than 400 inside sales teams, identifying the methods and actions that drive best-in-class sales performance. In fact, Leads360 research found that 50% of all leads get just one call and nearly 60% don’t get a single email.
At Leads360, we have seen the impact of these changes on our client schools and we have played an active role in helping schools address this new reality. The post Infographic: The journey to picking the right school appeared first on Leads360 Blog.
Eliminate the hassle of returning duplicate leads and free up marketing and admissions staff to focus on attracting and enrolling more of the right students. Here, at Leads360, we know that admissions departments are often short-staffed and short on resources. John, a prospective student, is interested in continuing his education.
No matter what industry you’re in, it’s inevitable that your market approach, processes and technologies will need to evolve over time in order to maximize revenue potential. Some of the obvious signs include: longer than average sales cycles; high sales rep turnover; and loss of market share. Aging opportunities.
Regardless of what your company sells, if you’re selling to a business that sells to other businesses or consumers, it is crucial to know the customers or markets that drive your customer’s business. The post Mad Men Era: 3 Timeless Sales Techniques appeared first on Leads360 Blog.
This new infographic, based on recent Leads360 research , sheds light on attributes that make one prospective student more likely than the next to enroll. With rising costs associated with marketing and responding to student inquiries, the ability to recognize prospect quality can make a big difference in the bottom line.
This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment.
Doctor Hutton is Center Director for the Keiser University Center for Career Education and Leadership (KUCCEL) and co-chair of the APSCU Task Force on Marketing and Admissions. Lind: You’re also co-chairing the APSCU Task Force on Marketing and Admissions. Jim Hutton and chat about the important work he is doing.
For example: Higher education marketers would be interested to know such surprising facts as: Married people are two times more likely to enroll in a higher education program than divorcees. The post Study reveals suprising attributes of higher quality leads appeared first on Leads360 Blog. How significant are the findings?
There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. appeared first on Leads360 Blog.
About the author: David Nachman was recently appointed to Executive Vice President of Marketing, Product and Business Development. The post True innovators identify the spaces in between appeared first on Leads360 Blog.
Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P.
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