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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

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Leveraging AI to Supercharge the Human Side of Sales

Zoominfo

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. That means personalization has become critical for effective sales outreach — and AI used properly, with the right data to back it up, plays a pivotal role. “It

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places?

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Best Sales Coaching Software Tools in 2025

Zoominfo

Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. Today, it all comes down to using smarter sales coaching techniques.

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How Sales Teams Can Use AI to Follow Up With Leads

Hubspot Sales

I woke up to my alarm clock shattering that fantasy. In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. It’s a time consuming but necessary process, which means mastering the AI sales follow-up can be a game-changer.

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