Sales and Marketing Management
JULY 8, 2021
Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly. The post Prospecting Versus Lead Generation appeared first on Sales & Marketing Management.
No More Cold Calling
NOVEMBER 22, 2024
Focus on winning prospects. Ben confided in me about the four types of people in his database: suspects, prospects, clients, and the dead. Curious, I asked Ben to clarify the difference between suspects and prospects. And boy, were those supposed “leads” frustrating. Prospects, though? A totally different story.
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No More Cold Calling
JUNE 25, 2020
The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places? Your conversation shifts.
Sales 2.0
FEBRUARY 21, 2020
The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Cold prospecting techniques get harder-and-harder every day. Both of you get more leads. Maybe you are system administration firm but your prospect currently needs a new lawyer. Recruit your team.
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To succeed, you need to know which companies are leading the way. Maximize your sales efforts by focusing on prospects most likely to buy your products. With over 30 million eCommerce websites worldwide, identifying the key players can be challenging.
The Pipeline
JULY 14, 2020
Anything worth doing is worth doing right, and in sales, telephone prospecting is something worth doing and doing right. And like with other hits, everyone piles on, including the pundits, all sharing how they feel about the phone and prospecting. Let’s look at telephone prospecting by the numbers. By Tibor Shanto. So Much Here.
No More Cold Calling
APRIL 15, 2021
Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Have We Met?
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. Top tactics and channels for reallocating event marketing dollars.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen. Turn a lead into a prospect.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Prospecting. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Whose job is it, anyway?
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. The most effective way to accomplish this is through direct hyper-personalized touchpoints.
Advertiser: ZoomInfo
In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! We bring the science—proven tactics, strategies, and methods that really work.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. Thus, helping to build better relationships with prospects, fill pipelines, increase revenue, and improve your visibility online. Which leading indicators you should pay attention to.
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