Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. If you lead a GTM team of any size, I know youve felt this pain. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. The reason?

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage?

Video 317

Video Scale Marketing Face-to-face 317

Awarathon

APRIL 25, 2025

In today’s fast-paced sales landscape, having a sharp go-to-market strategy is no longer optionalits essential. With evolving customer behaviors, product cycles, and competitive dynamics, sales and marketing teams need smarter tools to stay ahead. This leads to more effective discovery and better-qualified opportunities. 4.

Scale 52

Scale Coaching Sales Qualified Lead Hiring 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

Scale 104

Scale Hubspot Strategy Loyalty 104

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Smooth Sale

APRIL 3, 2024

Photo by Alexas Photos via Pixabay Attract the Right Job Or Clientele: Business Began, But Now How Do I Scale? ? How Do I Scale My Business? Tips for Scaling your Business: Remember your “why” for beginning your business to rediscover your joy. You can have a system for your leads, social media content, billing, etc.

Scale 169

Scale Outsourcing Services Hiring Social Media 169

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. What is Lead Mining Software? The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. The tool integrates with a variety of other technologies (including HubSpot ), and can effectively scale your sales team by taking over a large amount of time-intensive manual work.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale 101

Scale Paid Content Twitter Engineering 101

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Table of Contents What Is a Lead List? Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Opportunity.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Pipeliner

NOVEMBER 18, 2024

Most importantly, our pay scale or bottom line affects our living standards, and a healthy balance is vital for mental well-being. Similarly, businesspeople should find a quiet space to reflect deeply on what leads to their disdain from others and the thought of quitting their venture. The pressure intensifies when we do nothing.

Lead Rank 122

Lead Rank Lead Scoring Leads Marketing Qualified Lead 122

Sales 2.0

OCTOBER 21, 2024

Many salespeople becoming mass email marketers. This new technology allows us to create content at a huge scale. Most businesses have sales and marketing plans. Just modifying our thinking to this approach makes coming up with a plan relatively simple for most sales and marketing professionals and business owners.

Scale 195

Scale Social Media Outbound Referrals 195

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

MARCH 26, 2025

Reps unwittingly work leads that fall under a colleagues existing account. Marketing teams pour budget into new accounts that arent really new. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data.

Data 130

Data Revenue Scale Territories 130

Vengreso

JANUARY 14, 2025

If you’re feeling overwhelmed by the constant struggle to align your sales and marketing teams, constantly missing your forecast, and struggling to hit your revenue targets, then you are not alone! Want to find out the secret ingredient to his success? Stay tuned to discover more about this intriguing journey.

Scale 70

Scale Face-to-face Forecasting Quota 70

Alice Heiman

NOVEMBER 5, 2024

02:17] Initial Inspiration for Starting a Business Jay recounts his career journey leading up to entrepreneurship, inspired by personal life challenges and a lack of job opportunities. [03:17] About Guest Jay Aigner is the founder and CEO of JDAQA Software Testing, a leading provider of QA solutions for modern software platforms.

Scale 62

Scale Software Software Networking 62

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Partners in Excellence

JANUARY 30, 2025

For close to two decades, we’ve been driven by a scaling philosophy, stated differently, a volume, velocity approach to selling. 3X, 4x growth, just do the math and scale–all regardless of expense. We generated lists, sent emails, increased frequency, always following the scaling equations.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 113

Channels Scale Strategy Distribution 113

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Some are ramping up investments in large-scale user conferences. Youve gathered all these leads, but now what? Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

OCTOBER 24, 2024

How AI Sales Assistant Software Benefits Businesses Automated Task Management : By handling routine tasks such as lead qualification, follow-ups, and data entry, AI sales assistants free up valuable time for sales reps to focus on high-value activities.

Software 211

Software Software Tools Hubspot 211

No More Cold Calling

JANUARY 31, 2025

What if your teams best leads were already at their fingertips, but they werent taking full advantage? Myth #2: Referral selling cant be scaled. Referrals, on the other hand, deliver qualified leads with higher intent, shortening sales cycles and improving close rates. This is your referral reality check.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. But, many of these technologies fall short.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Software 130

Software Software Account Data 130

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Society has never experienced something of this scale when we’ve had so much global communication and commerce. With that in mind, here are four things you can expect to occur in B2B markets as things reopen.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

No More Cold Calling

MAY 14, 2020

You definitely need to ask for referrals to receive them at scale. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Overall, they make fewer calls, talk to the right people, ensure qualified leads, decrease time to close, and drive revenue. You must ask them for referrals.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. A year later (just this past July), we converted 1,000 leads to demos. It starts with marketing. So, how do we do it?

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter. Seamless.AI Seamless.AI

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

APRIL 14, 2025

Our latest upgrades to Copilot reflect both the velocity of our AI investments and the scale of whats possible when intelligence and automation work together. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Copilot users are registering a 14% increase in closed deals.

Decision Maker 130

Decision Maker Scale Sales Qualified Lead Hubspot 130

MarketJoy

FEBRUARY 17, 2025

It allows your business to grow along with your customers, plan for the future, and create a sustainable business model that thrives in the market. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers.

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Act!

APRIL 9, 2025

You cant survive in a competitive market if you dont grow your business. In this article, well discuss the ins and outs of how to scale a small business for long-term growth and success. How to scale a business: 4 practical strategies If youve been planning to take your SMB to the next level , youre already familiar with the basics.

Scale 52

Scale Lead Rank Lead Scoring Strategy 52

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70