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How to Measure the Success of Lead Generation

Zoominfo

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. Plus, let’s not forget, every customer starts out as a lead.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside? We’ve compiled this list of top tools to help you navigate your drive for AI-assisted sales satisfaction.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Our go-to-market engine: Drives a sub-30 day sales cycle Enables a 10x Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) Translates across a wide spectrum of markets Enables a 500-quota carrying sales team. Go-to-Market Motion #1: Speed to Lead. Our marketing team generates over 10,000 hot inbound leads every month.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Unlocking Business Potential: Powerful Lead Mining Software Tools

Zoominfo

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. What is Lead Mining Software? The result?

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8 Best Practices for Software Sales Demos

Zoominfo

A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. But prospects are much more likely to stay engaged, keep moving through the funnel, and see the value in your product. Two reasons.

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