Understanding the Sales Force
JANUARY 15, 2025
I believe the TV series, 24, is one of the best shows ever (as ranked by episode ending cliff hangers and the need to continue watching) for sleep depravation, and more than 20 years later, it’s still a great show. How is it that in 2024, people are still hailing BANT as some kind of relevant and beneficial sales tool?
Sales and Marketing Management
NOVEMBER 20, 2023
Qualifying leads on the trade show floor is a strategic process that requires careful planning, effective engagement and seamless post-show follow-up. The post How to Qualify High-Value Leads on the Trade Show Floor appeared first on Sales & Marketing Management.
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The Pipeline
NOVEMBER 19, 2020
Oh ya, the marketing team that “developed” the “value prop” does. What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value. Rather than leading with “our value proposition is,” work to mutually develop one with the prospect. .
Zoominfo
JANUARY 24, 2025
For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Zoominfo
JANUARY 13, 2025
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.
Sales 2.0
FEBRUARY 18, 2025
I am working on a new sales project and I am sharing what is happening, hoping that it may help you in your selling. There is an industry field in my clients CRM that has as an option the value doctor but when I ran a keyword search on company names that included the word MD I found hundreds of records that were not tagged as doctor.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Steve Benson, Founder and CEO, Badger Maps
As a sales manager, you’re always looking for ways to better enable your reps. But discussions around enablement frequently spiral into increasingly granular solutions that can lose track of your overall goal: the ability to identify the parts of your team that drive real value, and then to amplify those parts.
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In 2022 sales management challenges will grow. Customer meetings will be harder to schedule, sales rep turnover will be higher, and traditional Product Sales Training (Lunch ‘N Learns, Demo Days, Sales Meetings) will be tougher to execute. Success stories of leading companies. Success stories of leading companies.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in.
Speaker: Roderick Jefferson, Chief Executive Officer
The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people “What is Sales Enablement?” And when the answer to such an apparently simple question is so complicated, it becomes difficult to convey to senior leaders the value of Sales Enablement.
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Zoom––a leading video and communications platform company––was finding it increasingly challenging to train their global salespeople on their multiple product lines and 1000’s of different conversations. Increased number of practice sales conversations performed. Standardized feedback and scoring of practice sessions.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.
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