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How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.

Lead Rank 246
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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software? The downside?

Software 211
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.

Lead Rank 195
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

The marketing team created leads and engagement opportunities, while the sales team built relationships and set up accounts. Your marketing teams can use all of that to identify and target look-alike audiences, match email addresses to acquisition channels, and create collateral that is more likely to influence prospective customers.

CRM 289
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8 Best Practices for Software Sales Demos

Zoominfo

A lot of companies struggle to get prospects to show up to sales demos. A sales demo that’s focused on a few specific solutions may require more discovery time on the front end; this is especially true if you sell software with a wide range of features and use cases. Software Sales Demo Tips & Best Practices.

Software 236